Partnerships Marketing Manager

📌 Core Information

🔹 Job Title: Partnerships Marketing Manager

🔹 Company: Laundryheap

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and evaluating potential marketing partnership opportunities
• Cultivating and maintaining strong relationships with partners
• Negotiating partner marketing deals and co-marketing investments
• Leading and innovating the existing affiliates program
• Working closely with internal teams to integrate partnership initiatives

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Identify and evaluate potential marketing partnership opportunities that align with Laundryheap's business objectives and growth strategies.

✅ Cultivate and maintain strong relationships with existing and prospective partners, ensuring mutual value and long-term collaboration.

✅ Negotiate partner marketing deals and co-marketing investments.

✅ Lead and innovate our existing affiliates program, whilst also exploring other potential partnership opportunities.

✅ Identify needs and brief designers for partner enablement materials, including marketing collateral and sales pitches.

✅ Work closely with internal teams, including sales, operations, and product development, to integrate partnership initiatives effectively.

✅ Conduct thorough market research to stay informed about industry trends, competitor activities, and emerging opportunities for strategic alliances.

✅ Establish and monitor key performance indicators (KPIs) for partnerships, providing regular reports and insights to senior management.

ASSUMPTION: This role requires a proactive approach to identifying partnership opportunities and a data-driven mindset for monitoring performance.

🎯 Required Qualifications

Education: A Bachelor's degree in Business Administration, Marketing, or a related field. A Master's degree is advantageous.

Experience: A minimum of 5 years of experience in partner marketing, channel marketing, or a related role, preferably within the tech or service industry.

Required Skills:

• Exceptional verbal and written communication skills, with the ability to articulate value propositions and negotiate effectively.
• Strong analytical skills to assess market trends, partnership performance and identify areas for improvement.
• Proven ability to manage multiple projects simultaneously, with a focus on delivering results within set timelines.
• A creative mindset, ready to bring ideas to the table for brand collabs and commercial partnerships.
• Adept at building and leveraging professional networks to achieve strategic objectives.
• Self-motivated and able to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience in the laundry or dry-cleaning industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the laundry or dry-cleaning industry may have a better understanding of the business and its unique challenges.

💰 Compensation & Benefits

Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for a mid-level marketing role in Bengaluru)

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically laundry and dry-cleaning services

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and career advancement

Founded: 2014, with a history of rapid expansion and innovation in the laundry industry

Company Description:

• Laundryheap is a fast-growing on-demand laundry and dry-cleaning service operating across multiple international markets.
• The company prides itself on delivering exceptional service through innovation and seamless customer experiences.
• Laundryheap is committed to revolutionizing the laundry industry by leveraging technology and strategic partnerships.

Company Specialties:

• Laundry and dry-cleaning services
• Logistics and operations
• Business development
• Technology and innovation
• B2B and B2C services

Company Website: https://www.laundryheap.co.uk

ASSUMPTION: Laundryheap's focus on technology and innovation sets it apart in the laundry industry, offering unique opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site with flexibility for remote work as needed

Growth Opportunities:

• Potential career progression to senior marketing roles within the company
• Opportunities to work on international projects and expand professional networks
• Chances to develop skills in partnership management, negotiation, and strategic planning

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Laundryheap's rapid expansion and focus on innovation.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being

Office Location(s): Bengaluru, with potential for remote work and international travel

Geographic Context:

• Bengaluru is a major tech hub and offers a vibrant, multicultural work environment
• The city is known for its high quality of life and numerous recreational opportunities
• Bengaluru's central location in India makes it an ideal base for international travel and collaboration

Work Schedule: Full-time (40 hours/week) with flexibility for remote work as needed

ASSUMPTION: Bengaluru's thriving tech industry and multicultural environment provide an ideal setting for this role, offering ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with senior management

Key Assessment Areas:

• Communication and negotiation skills
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Understanding of the laundry industry and partnership opportunities

Application Tips:

• Highlight relevant experience in partner marketing, channel marketing, or a related role
• Tailor your resume to emphasize skills and accomplishments related to the key responsibilities listed in the job description
• Prepare examples of successful partnership initiatives you've led or contributed to in the past
• Demonstrate your understanding of Laundryheap's business and the laundry industry as a whole

ATS Keywords: Partner marketing, channel marketing, negotiation, market research, analytical skills, project management, communication skills, collaboration, sales, operations, product development, relationship management, KPI monitoring, innovation

ASSUMPTION: Laundryheap's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical, and strategic abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and ownership
• Integrity and transparency

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and strategic
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively and managing multiple projects simultaneously?
• Do you have a creative mindset and a talent for strategic thinking?
• Are you comfortable working with data and using it to inform decision-making?
• Do you share Laundryheap's commitment to customer-centricity and continuous improvement?

ASSUMPTION: Laundryheap's company culture values collaboration, innovation, and a customer-focused mindset, making it an ideal fit for candidates with strong communication, analytical, and strategic skills.

⚠️ Potential Challenges

• Managing multiple partnerships and projects simultaneously may be challenging
• Navigating the unique dynamics of the laundry industry and its competitive landscape
• Adapting to Laundryheap's fast-paced, dynamic work environment
• Balancing the demands of international partnerships and time zones

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other partnership marketing roles, this position offers unique opportunities for international collaboration and growth
• Laundryheap's focus on innovation and technology sets it apart from traditional laundry services, offering candidates the chance to work at the intersection of marketing and tech
• Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique blend of marketing and partnership management experience, with the potential for significant career growth and development.

📝 Sample Projects

• Developing and executing a strategic partnership plan for Laundryheap's expansion into a new international market
• Negotiating a co-marketing agreement with a complementary business to drive mutual growth and customer acquisition
• Leading a comprehensive review of Laundryheap's affiliate program and implementing improvements to enhance performance

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Partnerships Marketing Manager role at Laundryheap.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Laundryheap support the professional development and growth of its marketing team members?
• What are the most successful partnerships Laundryheap has established, and what made them successful?
• How does Laundryheap approach international expansion, and what role would this position play in that process?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?

ASSUMPTION: These interview questions are designed to assess Laundryheap's growth plans, company culture, and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in partner marketing, channel marketing, or a related role
• Prepare a cover letter that demonstrates your understanding of Laundryheap's business and the laundry industry as a whole
• Prepare examples of successful partnership initiatives you've led or contributed to in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.