Partnerships Marketing Manager

📌 Core Information

🔹 Job Title: Partnerships Marketing Manager

🔹 Company: Laka

🔹 Location: London, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote-First (Office in London & Bristol)

🚀 Job Overview

Key aspects of this role include:

• Driving growth through strategic partnerships, events, and campaigns
• Crafting and executing marketing plans for strategic partnerships
• Managing CRM campaigns and email workflows
• Creating innovative online and offline partner activations
• Collaborating with cross-functional teams to deliver memorable event experiences

ASSUMPTION: This role requires a dynamic and versatile marketer who can thrive in a fast-paced, growing startup environment. Strong communication, project management, and multilingual skills are essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for strategic partnerships, including launch strategies, customer engagement, collaborations, case studies, and promotions

✅ Position Laka's offerings for maximum impact across B2B2C and commercial audiences through differentiation, messaging, channel growth, conversion, and content strategy

✅ Elevate the pitching process with standout storytelling and visuals, assist in crafting impactful pitches, and manage pitching projects

✅ Organize and execute Laka's presence at major annual events and provide ad hoc support for partner-led events

ASSUMPTION: This role requires a proactive self-starter who can manage multiple projects simultaneously, prioritize tasks, and work effectively in a remote team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in marketing, particularly in partnership-driven environments (2-5 years)

Required Skills:

• Native/Fluent English and French, German, or Dutch
• Proven experience with CRM tools and designing engaging email workflows
• Solid experience in product marketing, from messaging to execution
• Ability to manage multiple workstreams while keeping an eye on the big picture

Preferred Skills:

• Knowledge of how and why organisations develop strategic partnerships
• Additional language skills to enhance global outreach
• Passion for cycling or related industries

ASSUMPTION: Candidates with experience in the insurance or InsurTech industry may have an advantage, but relevant transferable skills from other industries will also be considered.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for mid-senior level marketing roles in London)

Benefits:

• Remote-first way of working
• Share options
• Company bonus scheme
• 25 days annual leave
• Pension scheme
• Private medical insurance
• Home set-up allowance
• Lunch on us
• Company-wide events
• Monthly socials
• Laka swag
• Laka credit
• Mental health support

Working Hours: Full-time (37.5 hours per week), flexible working hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance and InsurTech. Laka is transforming the insurance industry by connecting passionate cyclists to form a collective and protect their bikes, offering a better model for insurance.

Company Size: Small (11-50 employees), providing a dynamic and agile work environment where employees have a significant impact on the company's growth and success.

Founded: 2017, with a mission to rewrite the rules of insurance so it's something people stand with, not against.

Company Description:

• Laka makes sure everything runs smoothly for The Collective, from exceptionally fast claims to splitting the cost fairly and guaranteeing a maximum price.
• The collective pays Laka a fee relative to the claims in a month.
• Laka has raised 30 million to date, grown the team to over 60 Lakanauts, launched in 9 countries, and been awarded 'Best Cycle Insurance Provider' for 7 years in a row.

Company Specialties:

• Insurance
• Cycling
• InsurTech

Company Website: lakahq

ASSUMPTION: Laka's unique business model and focus on collective cover make it an attractive and innovative place to work in the insurance industry.

📊 Role Analysis

Career Level: Mid-Senior Level. This role offers opportunities for growth and progression within the marketing team and the company as a whole.

Reporting Structure: The Partnerships Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: Remote-first, with the option to work from Laka's offices in London or Bristol as desired.

Growth Opportunities:

• As Laka continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and progress their career within the marketing team.
• With the company's expansion into new markets and segments, there may be opportunities for international relocation or internal promotion.

ASSUMPTION: The dynamic and fast-paced nature of Laka's growth presents numerous opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Laka has offices in London and Bristol, with a remote-first work culture that encourages employees to work from home or any location that suits their needs.

Office Location(s): 20 St Thomas St, London, SE1 9RS, UK; 107-111 Colston St, Bristol, BS1 4XA, UK

Geographic Context:

• London: A vibrant, multicultural city with a thriving tech industry and excellent transport links.
• Bristol: A creative and innovative city with a strong focus on tech, culture, and sustainability.

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work from home or the office.

ASSUMPTION: Laka's remote-first work culture and flexible working arrangements enable employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• First-round interview with the Head of Marketing
• Second-round interview with the CEO and/or other members of the leadership team
• Final-round interview with the wider marketing team

Key Assessment Areas:

• Multilingual skills and cultural awareness
• Marketing strategy and campaign development
• CRM and email marketing expertise
• Project management and event planning skills
• Cultural fit and alignment with Laka's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, multilingual skills, and passion for Laka's mission.
• Prepare examples of successful partnership marketing campaigns, CRM strategies, or event management projects to discuss during the interview.
• Research Laka's unique business model and be ready to discuss how your skills and experience make you a strong fit for this role.

ATS Keywords: Partnership Marketing, CRM, Product Marketing, Event Management, Multilingual, Insurance, InsurTech, Collective Cover

ASSUMPTION: Laka's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• CRM: HubSpot
• Email Marketing: HubSpot, Mailchimp
• Project Management: Asana, Trello
• Design: Canva, Adobe Creative Suite
• Marketing Automation: HubSpot, Marketo

ASSUMPTION: Laka uses a variety of tools and technologies to streamline marketing processes and improve collaboration among team members.

👔 Cultural Fit Considerations

Company Values:

• Collective: We believe in the power of collective action and working together to achieve common goals.
• Innovative: We embrace change and continuously seek new and better ways of doing things.
• Passionate: We are driven by a deep love for cycling and a desire to make insurance better for everyone.

Work Style:

• Remote-First: Laka encourages employees to work from home or any location that suits their needs.
• Flexible: Laka offers flexible working hours and supports employees in achieving a healthy work-life balance.
• Collaborative: Laka fosters a culture of open communication and teamwork, with regular check-ins and team-building activities.

Self-Assessment Questions:

• How do you approach building and maintaining strong relationships with strategic partners in a remote-first work environment?
• How do you balance the need for creative freedom with the requirement to deliver measurable results in your marketing campaigns?
• How do you stay organized and manage multiple projects simultaneously while working remotely?

ASSUMPTION: Laka's unique company culture and values make it an attractive place to work for candidates who share its passion for collective action, innovation, and cycling.

⚠️ Potential Challenges

• Managing multiple workstreams and prioritizing tasks in a fast-paced, growing startup environment
• Balancing the need for creative freedom with the requirement to deliver measurable results in marketing campaigns
• Building and maintaining strong relationships with strategic partners in a remote-first work environment
• Adapting to Laka's unique business model and collective cover approach to insurance

ASSUMPTION: The dynamic and fast-paced nature of Laka's growth presents both opportunities and challenges for the successful candidate.

📈 Similar Roles Comparison

• Unlike traditional partnership marketing roles, this position requires a strong understanding of Laka's unique business model and collective cover approach to insurance.
• While Laka's focus on cycling and enthusiast communities is unique, the role's core responsibilities are similar to those found in other partnership marketing positions within the insurance and InsurTech industries.
• Career progression opportunities may vary depending on Laka's growth and expansion plans, but the successful candidate can expect to grow with the company as it continues to expand into new markets and segments.

ASSUMPTION: Laka's unique business model and focus on collective cover make it an attractive and innovative place to work in the insurance industry, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new partnership with a major cycling retailer
• Creating and managing a CRM campaign to engage existing partners and drive referrals
• Planning and executing Laka's presence at a major cycling event, including securing sponsorship opportunities and managing on-site activations

ASSUMPTION: The successful candidate will have the opportunity to work on a variety of projects that showcase their marketing skills and contribute to Laka's continued growth and success.

❓ Key Questions to Ask During Interview

• How does Laka plan to expand its collective cover model into new markets and segments?
• What are the key priorities for the Partnerships Marketing Manager in their first 90 days in the role?
• How does Laka support the professional development and career growth of its marketing team members?
• What are the most rewarding aspects of working at Laka, according to current employees?
• How does Laka measure the success of its partnership marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Laka's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, multilingual skills, and passion for Laka's mission.
• Prepare examples of successful partnership marketing campaigns, CRM strategies, or event management projects to discuss during the interview.
• Research Laka's unique business model and be ready to discuss how your skills and experience make you a strong fit for this role.
• Follow up with Laka's HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.