PC Arabia Content & Social Lead

📌 Core Information

🔹 Job Title: PC Arabia Content & Social Lead

🔹 Company: Unilever

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Spearheading the transformation of marketing towards a social-first approach in Arabia.
• Implementing the Content Supply Chain and building a light house market to scale across PC Arabia.
• Developing and executing a comprehensive influencer marketing strategy.
• Conducting qualitative analysis of social media conversations to improve brand messaging and content.
• Managing relationships with key agency partners and providing clear, insightful briefs.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and local culture.

📋 Key Responsibilities

✅ Own roadmap and execution of Social first transformation across PC Arabia.

✅ Partner with brand leads to ensure BG Demand Creation transformation is successfully delivered to the region.

✅ Implement the Content Supply Chain and build a light house market to scale across PC Arabia.

✅ Drive capability building program across Arabia PC marketing community for Social 1st transformation.

✅ Develop and execute a comprehensive influencer marketing strategy aligned with our brands overall marketing objectives.

✅ Build an intimate understanding of the local market culture, communities, and social media platforms and trends.

✅ Conduct qualitative analysis of social media conversations, identifying trends, sentiment, and opportunities to improve brand messaging and content.

✅ Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.

✅ Develop and execute strategic PR plans aligned with brand marketing objectives.

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5-10 years of experience in content creation, social media, or a related role, with at least 3 years in a leadership capacity.

Required Skills:

• Proven experience in leading creative content teams or projects.
• Strong understanding of social media content creation and local culture.
• Product knowledge and understanding of industry trends and terminology.
• Proven strategic and creative skills with a track record of creating engaging, on-brand content.
• Tech-forward approach with experience exploring and implementing new content creation technologies.
• Agency management experience with proven success in briefing, managing, and collaborating effectively with external agencies.
• Data-driven mindset with comfort using analytics to measure content performance and make data-informed decisions.
• Exceptional writing and editing skills with mastery of grammar, tone, and crafting compelling copies across various formats.
• Strong understanding of visual storytelling and how visual elements contribute to brand storytelling.
• Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Team and project management skills with experience leading, motivating, and providing clear direction to internal teams and external agencies.
• Performance analysis skills with the ability to track content performance metrics, derive insights, and adapt strategies to optimize engagement and achieve objectives.
• Passion for growth with a genuine enthusiasm for the field and a desire to build brand desire and drive purchase through conversion.

Preferred Skills:

• Experience using generative AI tools for content creation.
• Comfort exploring and evaluating new content creation tools and relevant platforms (AR/VR, interactive experiences, etc.).
• Data-driven approach to AI-powered content decisions, personalizing experiences, and maximizing impact.
• Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.

ASSUMPTION: Candidates should have a strong portfolio demonstrating their content strategy development, execution, and a track record of creating engaging, on-brand content.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per annum (industry standard for a mid-level marketing role in Dubai)

Benefits:

• Health insurance and wellness programs
• Retirement savings plan
• Employee discounts on Unilever products
• Learning and development opportunities
• Flexible working arrangements

Working Hours: Full-time, 40 hours per week with flexible working hours and remote work options available

ASSUMPTION: The salary range is based on market research for similar roles in Dubai. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically in the Personal Care category

Company Size: Unilever is a multinational corporation with over 10,000 employees worldwide. This means there are ample opportunities for growth and career progression.

Founded: 1872, with a rich history and strong brand presence globally

Company Description:

• Unilever is a purpose-driven company with a strong commitment to sustainability and social responsibility.
• The company offers a wide range of products, including personal care, home care, and foods & refreshment brands, with a presence in over 190 countries.
• Unilever is committed to creating a better business, a better world, and a better you through its products and initiatives.

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• and Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into a senior leadership position

Reporting Structure: This role reports directly to the Marketing Director for PC Arabia and works closely with brand leads and agency partners.

Work Arrangement: On-site with flexible working hours and remote work options available

Growth Opportunities:

• Potential to grow into a senior leadership role within the marketing department or across other functions within Unilever.
• Opportunities to work on high-profile campaigns and collaborate with global teams.
• Access to learning and development programs to enhance skills and advance career growth.

ASSUMPTION: This role offers a unique opportunity to drive significant impact on Unilever's marketing strategy in the Arabia region and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Unilever House, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving business environment and numerous opportunities for professional growth and development.
• The United Arab Emirates offers a tax-free income and a high standard of living.
• The city is well-connected globally, with easy access to major international airports and transportation networks.

Work Schedule: Full-time, 40 hours per week with flexible working hours and remote work options available

ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and potential team members
• Final interview with the Marketing Director for PC Arabia
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy development skills
• Leadership and team management abilities
• Understanding of social media trends and local culture
• Data-driven mindset and ability to analyze and interpret data
• Cultural fit and alignment with Unilever's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content creation and leadership experience.
• Include examples of your past work, such as content campaigns or projects, to demonstrate your skills and achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with teams.
• Research Unilever's brand portfolio and marketing strategies to show your understanding of the company and its products.
• Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Social media, content creation, marketing strategy, leadership, team management, data-driven, Unilever, PC Arabia, brand management, influencer marketing, AI, generative AI

ASSUMPTION: Unilever's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• AI-powered content generation tools (Copy.ai, Jasper, etc.)
• Analytics and reporting tools (Google Analytics, Facebook Insights, etc.)
• Project management tools (Asana, Trello, etc.)
• Communication and collaboration tools (Microsoft Teams, Slack, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Unilever provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Our Planet: We are committed to reducing our environmental impact and helping to create a sustainable future for our planet and its people.
• Our People: We believe in creating a diverse and inclusive workplace where everyone can bring their whole self to work and thrive.
• Our Brands: We strive to create brands that improve people's lives, now and for generations to come.

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Unilever's purpose and values?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you passionate about creating engaging, on-brand content that resonates with audiences?
• Do you have a strong understanding of social media trends and local culture?
• Are you comfortable using data and analytics to inform your content strategy and make data-driven decisions?

ASSUMPTION: Unilever values diversity, inclusion, and collaboration, and seeks candidates who align with these principles and are passionate about creating a better business, a better world, and a better you.

⚠️ Potential Challenges

• Managing multiple stakeholders and agency partners
• Balancing strategic planning with hands-on content creation
• Keeping up with the fast-paced nature of social media trends and local culture
• Working in a large, multinational corporation with a complex organizational structure
• Navigating a competitive job market and demonstrating your value to the company

ASSUMPTION: These challenges can be overcome with strong leadership skills, strategic thinking, and a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is unique in its focus on driving the social-first transformation of marketing in the Arabia region and implementing the Content Supply Chain.
• Similar roles in other regions or industries may have a broader focus on brand management or a more narrow focus on content creation.
• Career progression in this role may lead to senior leadership positions within Unilever's marketing department or across other functions within the organization.

ASSUMPTION: This role offers a unique opportunity to drive significant impact on Unilever's marketing strategy in the Arabia region and contribute to the company's overall success.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a Unilever brand in the Arabia region
• Conducting qualitative analysis of social media conversations to identify trends, sentiment, and opportunities to improve brand messaging and content
• Managing the relationship with key agency partners to provide clear and insightful briefs that align with the Content Supply Chain (powered by AI) and the local creator ecosystem

ASSUMPTION: These projects demonstrate the key responsibilities and required skills for the PC Arabia Content & Social Lead role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for PC Arabia?
• What are the biggest challenges facing the PC Arabia marketing team, and how can this role help address them?
• How does Unilever support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role collaborate with other departments and functions within Unilever?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content creation and leadership experience.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively with teams.
• Research Unilever's brand portfolio and marketing strategies to show your understanding of the company and its products.
• Follow up with the hiring manager or HR department after your interview to express your interest in the role and reiterate your qualifications.
• If selected for the final interview, be prepared to present a portfolio of your past work, such as content campaigns or projects, to demonstrate your skills and achievements.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.