PCV Marketing Lead (Vaccines)

📌 Core Information

🔹 Job Title: PCV Marketing Lead (Vaccines)

🔹 Company: MSD

🔹 Location: Ho Chi Minh City, Vietnam (Telecommuting)

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Telecommuting with office presence)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive brand strategy for the PCV portfolio
• Overseeing the full lifecycle of PCV products, including new product launches
• Leading cross-functional teams to deliver successful product introductions
• Managing and mentoring a team of marketing professionals
• Monitoring key performance indicators (KPIs) and adjusting strategies based on data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the pharmaceutical industry, with a focus on vaccines.

📋 Key Responsibilities

✅ Develop and execute PCV brand strategy, ensuring alignment with corporate goals and evolving market needs

✅ Oversee the full lifecycle of PCV products, including planning for new product launches

✅ Continuously assess market trends, competitive landscape, and customer insights to identify growth opportunities

✅ Collaborate with medical affairs to ensure all marketing materials are scientifically accurate, evidence-based, and compliant with regulatory standards

✅ Design and implement medical marketing initiatives to educate and engage healthcare professionals (HCPs), supporting vaccine advocacy and uptake

✅ Organize and lead advisory boards, roundtables, and KOL partnerships to gather insights and strengthen scientific credibility

✅ Lead cross-functional launch readiness for new PCV products, including positioning, messaging, go-to-market strategy, and stakeholder engagement

✅ Ensure alignment across commercial, medical, regulatory, and supply chain teams to deliver successful product introductions

✅ Manage and mentor a team of marketing professionals, fostering a high-performance culture focused on collaboration, innovation, and accountability

✅ Identify skill gaps and implement training programs to enhance team capabilities in strategic marketing, medical engagement, and digital execution

✅ Develop and manage the marketing budget for the PCV portfolio, ensuring efficient resource allocation and ROI optimization

✅ Monitor key performance indicators (KPIs) and adjust strategies based on data-driven insights to maximize impact

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Healthcare education; MBA or advanced degree preferred

Experience: Minimum 7 years of experience in pharmaceutical or vaccine marketing, with at least 2 years in a leadership role

Required Skills:

• Strategic marketing and brand management
• Product lifecycle management
• Market analysis and opportunity identification
• Medical marketing and scientific communication
• Launch planning and execution
• People management and development
• Budget and performance management

Preferred Skills:

• Experience in the vaccine industry
• Fluency in Vietnamese

ASSUMPTION: Fluency in Vietnamese may be required for effective communication with local healthcare professionals and stakeholders.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a marketing lead role in Vietnam with 5-10 years of experience)

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous time-off policies
• Employee assistance programs

Working Hours: Full-time (40 hours per week) with flexible work arrangements (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: MSD is a global leader in the pharmaceutical industry, focused on developing innovative medicines and vaccines to save and improve lives worldwide.

Company Size: MSD is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: MSD was founded in 1891 and has a rich history of scientific innovation and commitment to improving public health.

Company Description:

• MSD is dedicated to applying the power of leading-edge science to save and improve lives around the world
• The company is focused on delivering innovative health solutions that advance the prevention and treatment of diseases in people and animals
• MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities

Company Specialties:

• Pharmaceutical manufacturing
• Vaccine development and production
• Research and development
• Global health initiatives

Company Website: www.msd.com

ASSUMPTION: MSD's large size and global presence offer candidates the opportunity to work on diverse projects and contribute to meaningful initiatives that impact public health on a global scale.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and decision-making skills.

Reporting Structure: The PCV Marketing Lead reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This role is a hybrid position, requiring a balance of remote work and on-site presence at the Ho Chi Minh City office.

Growth Opportunities:

• Progression to a more senior marketing leadership role within MSD's vaccine portfolio
• Expansion into other therapeutic areas or geographic regions within the company
• Development of skills in strategic marketing, medical engagement, and digital execution through training programs and mentorship

ASSUMPTION: Given MSD's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: MSD's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia
• The city offers a vibrant culture, rich history, and numerous entertainment and dining options
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management capabilities
• Understanding of the pharmaceutical and vaccine industries
• Communication and presentation skills
• Cultural fit with MSD's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience
• Prepare examples of your brand management, launch planning, and team leadership successes
• Demonstrate your understanding of the pharmaceutical and vaccine industries, as well as MSD's mission and values

ATS Keywords: PCV, vaccines, marketing lead, brand strategy, product lifecycle, launch planning, team management, pharmaceutical industry, market analysis, medical marketing

ASSUMPTION: MSD's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on MSD's current technology stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Respect
• Integrity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do I have a proven track record of developing and executing successful brand strategies in the pharmaceutical or vaccine industry?
• Am I comfortable leading cross-functional teams and managing direct reports in a dynamic and fast-paced environment?
• Do I thrive in a collaborative work environment and enjoy working with diverse stakeholders to achieve common goals?

ASSUMPTION: MSD values candidates who align with their core values and work style, as well as those who demonstrate a strong commitment to their mission of saving and improving lives through innovative medicines and vaccines.

⚠️ Potential Challenges

• Managing a team remotely and balancing the needs of on-site and telecommuting employees
• Navigating a large, global organization with diverse stakeholders and competing priorities
• Keeping up with the latest market trends and regulatory changes in the rapidly evolving vaccine landscape
• Balancing the demands of strategic planning and day-to-day tactical execution

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on the PCV portfolio and requires a deep understanding of the vaccine industry
• MSD's global presence and resources provide opportunities for career growth and development not available at smaller organizations
• This role offers a unique blend of strategic brand management, launch planning, and team leadership responsibilities

ASSUMPTION: Candidates should consider their long-term career goals and the opportunities for growth and development within MSD when comparing this role to similar positions at other organizations.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new PCV product launch, including market research, positioning, messaging, and go-to-market planning
• Leading a cross-functional team to successfully launch a new PCV product, including stakeholder engagement, resource allocation, and performance tracking
• Conducting a competitive landscape analysis and identifying growth opportunities for the PCV portfolio in the Vietnamese market

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the PCV Marketing Lead role at MSD.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it fits within the broader marketing organization?
• How does MSD support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does MSD approach diversity, equity, and inclusion in its marketing strategies and initiatives?
• What are the most challenging aspects of working in a hybrid environment, and how does MSD support its employees in overcoming these challenges?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your commitment to understanding the organization's culture, and your proactive approach to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and leadership experience, as well as your understanding of the pharmaceutical and vaccine industries
• Prepare examples of your brand management, launch planning, and team leadership successes to discuss during the interview process
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.