📌 Core Information
🔹 Job Title: Penfolds Assistant Brand Manager, EMEA
🔹 Company: Treasury Wine Estates (TWE)
🔹 Location: Twickenham, United Kingdom
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating and executing marketing campaigns to boost brand awareness and recruitment
- Leading the coordination and execution of marketing plans
- Utilizing consumer, shopper, and commercial insights to enhance brand executions
- Maintaining brand integrity and consistency in the region
- Providing analytical and marketing support to the Senior Brand Manager
ASSUMPTION: This role requires a strong focus on consumer behavior and brand management, with a balance of creative and analytical skills. It involves close collaboration with various stakeholders and external partners.
📋 Key Responsibilities
✅ Create and execute both online and offline marketing campaigns to boost brand awareness and recruitment
✅ Lead the coordination and execution of marketing plans, collaborating with key stakeholders and external partners
✅ Utilize consumer, shopper, and commercial insights to enhance brand executions and develop through-the-line campaigns
✅ Prepare comprehensive reports, proposals, and presentations, ensuring robust and timely coordination with other marketing functions
✅ Provide analytical and marketing support to the Senior Brand Manager, oversee updates and submissions, and assist with administrative tasks
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting. It requires strong project management skills and the ability to work autonomously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of brand management experience, planning and executing events and media advertising campaigns, driving consumer experiences (multi-channel; online & offline)
Required Skills:
- Experience managing agencies
- Strong project management & planning skills; excellent time-management skills and ability to multi-task
- Ability to work autonomously and self-regulate workflow and approvals
- Technology savvy, up to date with latest trends and marketing best practices
- Strong interpersonal and communication skills; a clear and confident communicator and ability to nurture strong relationships and work with cross-functional teams
Preferred Skills:
- Experience working with luxury brands
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong passion for marketing and a proven track record in brand management. Experience working with luxury brands or in the wine industry would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a role of this level and location)
Benefits:
- Employee Product Allowance
- Global Opportunities
- Career Development
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically wine production and distribution
Company Size: 1,001-5,000 employees, offering a large and diverse range of career opportunities
Founded: Treasury Wine Estates was founded in 2011, with a rich history in the wine industry
Company Description:
- TWE is a global leader in wine, with a portfolio of iconic luxury brands such as Penfolds and Wynns
- The company is committed to creating memorable wine experiences for consumers worldwide
- TWE offers a unique blend of heritage, rich quality, and a reputation for excellence across its global brands
Company Specialties:
- FMCG (Fast-Moving Consumer Goods)
- Consumer Goods
- Wine
- Global Career Opportunities
- ASX listed company
- Liquor and Beverage
Company Website: http://www.tweglobal.com/
ASSUMPTION: Treasury Wine Estates is a well-established company with a strong global presence and a diverse range of career opportunities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing function and across the organization
Reporting Structure: This role reports directly to the Senior Brand Manager, EMEA, and works closely with cross-functional teams and external partners
Work Arrangement: Hybrid, with a balance of on-site and remote work
Growth Opportunities:
- Progression to Senior Brand Manager or other marketing roles within the organization
- Global opportunities across Australia, New Zealand, the US, Asia, and the UK/Europe
- Career development across multiple functions within TWE
ASSUMPTION: This role offers strong growth opportunities within the marketing function and across the organization, with a focus on global career development.
🌍 Location & Work Environment
Office Type: Hybrid, with a balance of on-site and remote work
Office Location(s): Twickenham, United Kingdom
Geographic Context:
- Twickenham is located in Greater London, offering easy access to the city and a range of amenities
- The area is well-connected by public transportation, with excellent links to London and the surrounding regions
- Twickenham is known for its vibrant cultural scene, with a mix of urban and suburban living
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview or assessment with senior leadership
Key Assessment Areas:
- Marketing and brand management skills
- Consumer behavior and market insights
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with TWE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience
- Demonstrate your understanding of consumer behavior and market trends in the wine industry
- Showcase your project management and organizational skills through specific examples
- Prepare for behavioral and situational interview questions that focus on your communication and interpersonal skills
ATS Keywords: Brand Management, Marketing Campaigns, Project Management, Consumer Insights, Analytical Skills, Communication Skills, Interpersonal Skills, Time Management, Agency Management, Event Planning, Multi-Channel Marketing, Self-Regulation, Technology Savvy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and brand management skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary, but strong proficiency in marketing automation, social media management, and project management software is likely to be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Bold: We are courageous and take calculated risks
- Cultivate: We nurture our people, brands, and environment
- Enrich: We create joyful experiences for our consumers, customers, partners, suppliers, and our people
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously improve
- Passionate: We are driven by our love for wine and our commitment to excellence
Self-Assessment Questions:
- How do you embody TWE's values in your daily work?
- Can you provide an example of a time when you took a calculated risk to drive brand growth?
- How do you balance autonomy and collaboration in your work style?
ASSUMPTION: TWE values a bold, collaborative, and adaptable work style, with a strong commitment to its values and passion for wine.
⚠️ Potential Challenges
- Managing multiple stakeholders and external partners
- Balancing creative and analytical responsibilities
- Adapting to a hybrid work environment
- Navigating a large and diverse organization
ASSUMPTION: This role may present challenges in managing multiple stakeholders, balancing creative and analytical responsibilities, and navigating a large and diverse organization. However, these challenges also offer opportunities for growth and development.
📈 Similar Roles Comparison
- This role differs from other brand management positions in its focus on luxury wine brands and the unique challenges and opportunities presented by the wine industry
- TWE's global presence and diverse brand portfolio offer unique career development opportunities compared to other companies in the industry
- Career progression in this role may follow a path from Assistant Brand Manager to Senior Brand Manager or other marketing roles within the organization
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and across the organization, with a focus on global career development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new Penfolds product in the EMEA region
- Conducting consumer research to identify trends and insights in the luxury wine market
- Collaborating with external partners to create engaging and innovative brand experiences for consumers
ASSUMPTION: These sample projects reflect the range of responsibilities and challenges presented by this role, with a focus on creative execution, analytical reporting, and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Penfolds marketing team?
- How does TWE support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TWE measure the success of its brand management efforts, and what metrics are most important for this role?
- What is the company culture like at TWE, and how does this role contribute to that culture?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, professional development opportunities, key priorities, performance metrics, and company culture for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and brand management experience, with a focus on consumer behavior and market trends in the wine industry
- Prepare for behavioral and situational interview questions that focus on your communication and interpersonal skills
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
