📌 Core Information
🔹 Job Title: People Communications Manager
🔹 Company: Genuine Parts Company
🔹 Location: Atlanta, GA, USA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Communications, HR
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: On-site (Remote work available)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies for people and change initiatives
- Crafting compelling, transparent, and engaging messages for employees
- Collaborating cross-functionally with various stakeholders
- Supporting communication efforts during organizational changes
- Amplifying the employer brand on social media platforms
ASSUMPTION: This role requires a strong communicator with experience in internal communications and a proven track record in driving employee engagement.
📋 Key Responsibilities
✅ Generates effective and measurable communication plans, collaborating with cross-functional stakeholders
✅ Provides communication support on various topics and projects, requiring multi-tiered communication strategies
✅ Supports communication initiatives during organizational changes, ensuring employees are informed and engaged
✅ Creates content to effectively communicate HR-related news
✅ Tracks and measures the success of communications efforts, informing recommendations to the leadership team
✅ Amplifies the employer brand and key messages on social media platforms
✅ Serves as the primary writer and content creator for internal communications
✅ Defines key performance indicators and prepares data reports for each communications channel
✅ Maintains and monitors the NAPA internal communications editorial calendar
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple projects with tight deadlines, and a creative mindset to generate engaging stories.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, English, Journalism, or a related field
Experience: 7+ years of experience in writing, proofing, and/or editing communications strategies and messages
Required Skills:
- Excellent written and verbal communication skills, prioritizing clarity and brevity
- Strong project management and organizational skills
- Strong interpersonal skills, including the ability to demonstrate personal impact, influence, and persuasion
- Creative mindset with the ability to tell engaging stories
- Strong knowledge and understanding of current trends in internal communications, digital media, and social media
- Time management, organizational, and multi-tasking skills to work in a fast-paced environment
Preferred Skills:
- Advanced degree, specific certification, or nuanced skill in internal communications
ASSUMPTION: Candidates should have a proven track record in internal communications and be comfortable working in a fast-paced environment with changing priorities.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level communications role in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NAPA products
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (EST) with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. Genuine Parts Company (GPC) is a leading distributor of automotive replacement parts, with a strong presence in the United States and Europe.
Company Size: 10,001+ employees. As a large organization, GPC offers numerous opportunities for career growth and development.
Founded: 1928. GPC has a long history in the automotive industry and has established itself as a reliable and trusted partner for automotive businesses.
Company Description:
- GPC operates through three business segments: Automotive Parts Group, Industrial Parts Group, and Motion Industries
- The company serves a diverse customer base, including automotive repair and maintenance providers, original equipment manufacturers, and industrial facilities
- GPC is committed to providing exceptional customer service and maintaining a strong focus on safety and sustainability
Company Specialties:
- Distribution of automotive and industrial replacement parts
- Supply chain management and logistics
- Customer service and support
Company Website: genpt.com
ASSUMPTION: GPC's large size and diverse customer base offer unique challenges and opportunities for the People Communications Manager role.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a high level of experience and expertise in internal communications.
Reporting Structure: This role reports directly to the Director of Communications and works closely with various stakeholders across the organization.
Work Arrangement: On-site with remote work available. The role requires regular on-site presence but offers flexibility for remote work when needed.
Growth Opportunities:
- Advancement to a senior or management role within the communications department
- Expansion into related fields, such as public relations or marketing
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at GPC's corporate headquarters in Atlanta, GA.
Office Location(s): Atlanta, GA, USA
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse population and a thriving business community
- The city offers a range of cultural, entertainment, and recreational opportunities
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (EST) with flexibility for remote work
ASSUMPTION: The Atlanta location offers a dynamic and vibrant work environment, with access to a wide range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Communications
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to craft engaging messages
- Project management and organizational skills
- Cultural fit and alignment with GPC's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your internal communications experience and relevant skills
- Provide examples of your communication work, such as newsletters, emails, or social media posts
- Demonstrate your understanding of GPC's business and the automotive industry in your application materials
ATS Keywords: Internal Communications, Change Management, Employee Engagement, Stakeholder Collaboration, Project Management, Content Creation, Social Media Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, cultural fit, and ability to manage multiple projects with tight deadlines.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Serve: Putting customers first and exceeding their expectations
- Perform: Delivering results and driving customer success
- Influence: Motivating and inspiring others through clear and proactive communication
- Respect: Valuing and appreciating the diversity of our employees and customers
- Innovate: Embracing change and continuously improving our processes and products
- Team: Collaborating and working together to achieve common goals
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and customer success
- Adaptability and flexibility in response to changing priorities
Self-Assessment Questions:
- Do you have a proven track record in internal communications and a passion for engaging employees?
- Are you comfortable working in a fast-paced environment and managing multiple projects with tight deadlines?
- Do you align with GPC's values and company culture?
ASSUMPTION: Candidates who are strong communicators, adaptable, and aligned with GPC's values will be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and changing priorities
- Communicating complex or sensitive information to employees during organizational changes
- Balancing the needs and expectations of various stakeholders
- Keeping up with the latest trends and best practices in internal communications
ASSUMPTION: The successful candidate will be able to manage multiple projects effectively, adapt to changing priorities, and communicate complex information clearly and engagingly.
📈 Similar Roles Comparison
- This role is similar to an Internal Communications Manager or Employee Communications Specialist, but may have a broader scope and require more strategic thinking
- In the automotive industry, this role may involve more focus on change management and employee engagement during organizational transitions
- Career progression may include advancing to a senior or management role within the communications department or expanding into related fields, such as public relations or marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or organizations.
📝 Sample Projects
- Developing and executing a communication plan for a company-wide restructuring
- Crafting engaging and informative newsletters to keep employees up-to-date on company news and initiatives
- Managing the company's social media presence and responding to employee inquiries
ASSUMPTION: The specific projects for this role may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications strategy for the organization?
- What are the biggest challenges facing the communications department in the next 6-12 months?
- How does the company support employee development and growth opportunities?
- What is the team structure and dynamic within the communications department?
- How does the company measure the success of internal communications initiatives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your internal communications experience and relevant skills
- Provide examples of your communication work, such as newsletters, emails, or social media posts
- Prepare for the interview by researching GPC's business and the automotive industry
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
