Performance Account Director

📌 Core Information

🔹 Job Title: Performance Account Director

🔹 Company: Later

🔹 Location: Boston, MA (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting and nurturing top-tier enterprise clients to ensure their growth and success
• Building strong relationships with brands and agencies while driving revenue growth
• Executing client initiatives and acting as a trusted advisor to help clients achieve their business goals
• Collaborating with cross-functional teams to ensure client success at every stage of the journey

ASSUMPTION: This role requires a strategic thinker with a passion for client engagement and collaboration, who thrives in a fast-paced, results-driven environment.

📋 Key Responsibilities

✅ Client Engagement & Relationship Building: Lead educational initiatives, build strong relationships with key decision-makers, and drive proactive engagement to ensure client satisfaction and loyalty.

✅ Performance Analysis: Monitor campaign performance, analyze key metrics, and provide actionable insights in tandem with the Affiliate Team. Present regular reports that demonstrate the value of Later’s offerings and recommend improvements.

✅ Strategic Account Management: Work closely with sales to nurture and grow relationships with enterprise brands and agencies, driving long-term success and growth for your assigned book of business. Develop tailored success plans for each client, guide them toward specific goals and outcomes, and help expand Later’s footprint within their organization.

✅ Client Advocacy, Insights, & Feedback: Collaborate with internal teams to identify and create vertical-specific solutions that address clients’ unique challenges. Actively gather market insights and client feedback to inform product development and serve as the “Voice of Customer.”

✅ Thought Leadership & Industry Influence: Represent Later at industry events, webinars, podcasts, and panels, positioning the company as a thought leader and cultivating relationships with key industry players. Stay informed on market trends and best practices, sharing insights to keep Later at the forefront of the social and influencer marketing space.

✅ Execution Support & Collaboration: Collaborate closely with delivery and execution teams to ensure smooth and successful implementation of client strategies and initiatives. Provide ongoing support to clients throughout the execution phase and partner with cross-functional teams to ensure client success is fully supported at every stage of the journey.

ASSUMPTION: This role requires exceptional written and verbal communication, presentation, and negotiation skills, as well as strong time management skills to ensure goals, KPI’s, and defined business outcomes are achieved.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in account management, with a strong background in influencer marketing, affiliate marketing, or social commerce. Experience supporting large CPG holding companies and navigating complex enterprise sales cycles is highly preferred.

Required Skills:

• Proven success in finding key stakeholders, making a meaningful connection, and building a positive relationship with them
• Ability to act as a trusted advisor to customers, making strategic and actionable recommendations that map to their business goals
• Experience working cross-functionally with multiple internal stakeholders to ensure customer goals are achieved
• Strong time management skills to ensure goals, KPI’s, and defined business outcomes are achieved

Preferred Skills:

• Experience supporting large retail accounts
• Experience working with enterprise brands and agencies
• Fluency in additional languages (Spanish, French, German, etc.)

ASSUMPTION: Candidates with experience in influencer marketing, affiliate marketing, or social commerce are strongly preferred. Familiarity with Later’s products and services is a plus.

💰 Compensation & Benefits

Salary Range: $175,000 - $225,000 OTE (On Target Earnings - base + commission/variable)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Later takes a market-based and data-driven approach to compensation, evaluating it bi-annually based on performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the geographic location of the job posting.

📌 Applicant Insights

🔍 Company Context

Industry: Later is a leading social and influencer marketing solution and link in bio tool, helping the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

Company Size: Later is a mid-sized company with 201-500 employees, providing a supportive and inclusive environment for employees to do the best and most rewarding work of their careers.

Founded: Later was founded in 2014 and has since grown to become a trusted partner for top brands and agencies worldwide.

Company Description:

• Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide
• Following its acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks
• Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with Later’s software platform or award-winning services

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later is committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. The company is proud to be an equal opportunity employer, committed to creating a diverse environment and hiring unbiased, with a focus on systemic change.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a strategic thinker with a proven track record in account management, influencer marketing, or social commerce.

Reporting Structure: The Account Director reports directly to the Head of Account Management and works closely with the sales, product, support, marketing services, and other internal teams to ensure client goals are achieved.

Work Arrangement: This role is hybrid, with a mix of remote and on-site work. The specific arrangement may vary based on the client’s needs and the employee’s preferences.

Growth Opportunities:

• As Later continues to grow and expand its offerings, there are ample opportunities for the right candidate to grow within the company and take on more responsibilities
• Later is committed to supporting the professional development of its employees, providing opportunities for training, mentorship, and career advancement
• The company encourages employees to take on new challenges and initiatives, fostering a culture of innovation and continuous learning

ASSUMPTION: Success in this role will require a proactive and results-driven approach, with a focus on delivering consistent outcomes and driving impactful, innovative results.

🌍 Location & Work Environment

Office Type: Later has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, the company is open to hiring fully remote candidates.

Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA

Geographic Context:

• Boston, MA: A bustling city with a rich history, vibrant culture, and a thriving tech industry
• Vancouver, BC: A coastal city known for its natural beauty, mild climate, and strong tech industry
• Chicago, IL: A major city with a diverse economy, rich cultural scene, and a growing tech industry
• Vancouver, WA: A city with a strong focus on outdoor recreation, arts, and culture, and a growing tech industry

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work. The specific arrangement may vary based on the client’s needs and the employee’s preferences.

ASSUMPTION: Later is committed to creating a diverse, inclusive, and accessible work environment, with a focus on hiring and building teams for culture add rather than culture fit.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and team members
• Final interview with the Head of Account Management
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and strategic thinking
• Relationship-building and client management skills
• Industry knowledge and market trends
• Alignment with Later’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with influencer marketing, affiliate marketing, or social commerce, as well as your ability to navigate complex enterprise sales cycles
• Showcase your understanding of Later’s products and services and how you can contribute to the company’s success
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking

ATS Keywords: Account Management, Influencer Marketing, Affiliate Marketing, Social Commerce, Client Engagement, Performance Analysis, Strategic Account Management, Client Advocacy, Thought Leadership, Collaboration, Communication, Negotiation, Time Management, Relationship Building, Market Insights, Problem Solving

ASSUMPTION: Later uses an Applicant Tracking System (ATS) to manage job applications and screen candidates. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Later’s proprietary software platform and services
• Social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Affiliate marketing networks (e.g., CJ Affiliate, ShareASale, Amazon Associates)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with Later’s products and services, as well as relevant industry-specific tools and technologies, is preferred. The specific tools and technologies used may vary based on the client’s needs and the employee’s role within the company.

👔 Cultural Fit Considerations

Company Values:

• Powering brand love: Later is committed to driving business outcomes through influencer marketing, social media management, and link in bio tools, helping brands create high-performing content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
• Inclusion-first mindset: Later fosters a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit
• Customer-centric approach: Later prioritizes the needs and goals of its clients, working closely with them to ensure their success and drive long-term growth

Work Style:

• Proactive and results-driven: Later employees take initiative, align their actions with company goals, and deliver consistent outcomes
• Strategic and forward-thinking: Later employees balance immediate needs with long-term opportunities, driving impactful and innovative results
• Collaborative and supportive: Later fosters a culture of teamwork, encouraging employees to share insights, support one another, and encourage growth

Self-Assessment Questions:

• Do you have experience working with enterprise brands and agencies, driving long-term success and growth for your assigned book of business?
• Are you comfortable navigating complex enterprise sales cycles and building strong relationships with key decision-makers?
• Do you have a proven track record of finding key stakeholders, making a meaningful connection, and building a positive relationship with them?
• Are you able to act as a trusted advisor to customers, making strategic and actionable recommendations that map to their business goals?
• Do you have strong time management skills to ensure goals, KPI’s, and defined business outcomes are achieved?

ASSUMPTION: Later is committed to creating a diverse, inclusive, and accessible work environment, with a focus on hiring and building teams for culture add rather than culture fit. The company encourages employees to take on new challenges and initiatives, fostering a culture of innovation and continuous learning.

⚠️ Potential Challenges

• Managing a large book of business with multiple enterprise clients, each with unique needs and goals
• Navigating complex enterprise sales cycles and building strong relationships with key decision-makers
• Balancing immediate needs with long-term opportunities, driving impactful and innovative results
• Working with cross-functional teams to ensure client success is fully supported at every stage of the journey
• Keeping up with industry trends and best practices, sharing insights to keep Later at the forefront of the social and influencer marketing space

ASSUMPTION: Success in this role will require a proactive and results-driven approach, with a focus on delivering consistent outcomes and driving impactful, innovative results.

📈 Similar Roles Comparison

• This role is similar to an Account Director or Client Success Manager position in other agencies or software companies, but with a focus on influencer marketing, affiliate marketing, or social commerce
• Later’s unique combination of software and services, as well as its proprietary performance data, sets it apart from other companies in the industry
• Career paths for this role may include advancing to a Director or Vice President of Account Management, or transitioning to a strategic or leadership role within the company

ASSUMPTION: Later is committed to supporting the professional development of its employees, providing opportunities for training, mentorship, and career advancement.

📝 Sample Projects

• Developing and executing a strategic plan to drive revenue growth and expand Later’s footprint within a major retail client’s organization
• Collaborating with the delivery and execution teams to ensure the successful implementation of a large-scale influencer marketing campaign for a global brand
• Analyzing campaign performance data and providing actionable insights to optimize social commerce strategies for a portfolio of enterprise clients

ASSUMPTION: Later works with a diverse range of clients, from enterprise brands and agencies to small and medium-sized businesses. The specific projects and initiatives undertaken will vary based on the client’s needs and the employee’s role within the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Later support the professional development and career advancement of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Later foster a culture of innovation and continuous learning, and what opportunities are there for employees to take on new challenges and initiatives?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience in influencer marketing, affiliate marketing, or social commerce, as well as your ability to navigate complex enterprise sales cycles
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
• Showcase your understanding of Later’s products and services and how you can contribute to the company’s success
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.