Performance Account Director

📌 Core Information

🔹 Job Title: Performance Account Director

🔹 Company: Pattern

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Overseeing the execution of performance marketing channels for allocated clients
• Ensuring quality control and best practice implementation
• Managing a team of junior performance marketers
• Contributing to new business proposals and project work
• Staying up-to-date with new performance marketing trends and platform updates

ASSUMPTION: This role requires a balance of strategic thinking, hands-on implementation, and team management skills. The ideal candidate will have a strong background in performance marketing and ecommerce, with experience in managing teams and driving client success.

📋 Key Responsibilities

✅ Oversee the internal team in the execution of performance marketing channels, particularly Paid Search, Shopping & Product Feeds across their allocated client sets

✅ Ensure allocated clients are following best in class practices, including forecasting and budget management

✅ Help problem solve/troubleshoot implementation issues and improve client performance to exceed client KPIs

✅ Assist the Performance Director to develop Pattern’s performance marketing product offering

✅ Manage a team of junior performance marketers who carry out the implementation and account manage clients

✅ Actively stay up to date with new performance marketing content trends and platform updates

✅ Prepare new business proposals to showcase Pattern’s strategic thinking, best practice approach, and product offering

✅ Work closely with the performance marketing team on project work, such as audits and strategies

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of Performance Marketing implementation experience in an agency, with 1+ years of ecommerce implementation across performance marketing channels

Required Skills:

• Advanced knowledge of key platforms: Google Ads, Google Analytics, Google Merchant Centre, and DSPs
• Excellent attention to detail and communication skills
• 2+ years of line management experience
• Experience pitching for new business
• Experience with Google Docs/Drive & Google Analytics

Preferred Skills:

• Fluency in additional languages
• Experience with other ecommerce platforms (e.g., Shopify, Magento)

ASSUMPTION: While the required skills listed above are essential for this role, the ideal candidate will also possess a strong work ethic, a passion for learning, and a commitment to professional development.

💰 Compensation & Benefits

Salary Range: AU$120,000 - AU$150,000 per annum (based on industry standards for a Performance Account Director role in Sydney)

Benefits:

• 5 Weeks Annual Leave
• Hybrid Working
• Flexible Working
• Reduced Summer Hours
• Competitive Salary
• Stock Options upon joining

Working Hours: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed above are subject to change and may be updated based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Pattern operates in the retail industry, specializing in ecommerce acceleration for premium brands. The company focuses on driving growth through marketplace analytics, product distribution, MAP compliance, and brand management.

Company Size: Pattern is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Pattern was founded in 2013 and has since grown to become a leading global ecommerce agency.

Company Description:

• Pattern is a data-driven and ambitious team that values collaboration and professional development.
• The company offers a competitive salary and stock options upon joining, as well as flexible working arrangements and reduced summer hours.
• Pattern is committed to creating an inclusive environment for all employees and is an equal opportunity employer.

Company Specialties:

• Amazon marketing services
• Amazon vendor central
• Ecommerce
• 1P vs. 3P
• Brand protection
• Brand growth
• Retail distribution

Company Website: pattern.com

ASSUMPTION: Pattern's focus on data-driven decision-making and commitment to professional development make it an attractive employer for individuals seeking to grow their careers in the ecommerce industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for mentorship and professional growth.

Reporting Structure: The Performance Account Director will report directly to the Performance Director and oversee a team of junior performance marketers.

Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work.

Growth Opportunities:

• Mentorship opportunities within the team and across departments
• Potential for internal promotion as the company continues to grow
• Chance to work on diverse projects and gain exposure to various aspects of the business

ASSUMPTION: The Performance Account Director role offers a unique opportunity to grow both personally and professionally, with a focus on mentorship, collaboration, and continuous learning.

🌍 Location & Work Environment

Office Type: Pattern's Sydney office is a hybrid workspace, offering a balance between on-site collaboration and remote flexibility.

Office Location(s): 1441 W Innovation Way, Suite 500, Lehi, Utah 84043, US (headquarters); Sydney, New South Wales, Australia (this role)

Geographic Context:

• Sydney is the largest city in Australia and a major hub for the retail and ecommerce industries.
• The city offers a vibrant culture, diverse neighborhoods, and a high quality of life.
• Sydney's climate is mild and temperate, with warm summers and cool winters.

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible working arrangements available. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The hybrid work arrangement and flexible working hours offered by Pattern provide employees with a healthy work-life balance, while still fostering a collaborative and productive work environment.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with the Hiring Manager
• Virtual interview with other team members
• Professional reference checks
• Executive review
• Offer

Key Assessment Areas:

• Performance Marketing implementation experience
• Ecommerce implementation experience
• Communication and interpersonal skills
• Problem-solving and troubleshooting abilities
• Cultural fit and alignment with Pattern's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with performance marketing channels, ecommerce implementation, and line management.
• Demonstrate your understanding of Pattern's business and the retail industry by asking insightful questions during the interview.

ATS Keywords: Performance Marketing, Ecommerce Implementation, Google Ads, Google Analytics, Google Merchant Centre, DSPs, Attention to Detail, Communication Skills, Line Management, New Business Pitching, Google Docs, Google Drive

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit with Pattern's values and work environment.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Merchant Centre
• DSPs (Demand-Side Platforms)
• Google Docs/Drive
• Google Analytics

ASSUMPTION: The tools and technologies listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to learn new tools as they become relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• High Energy
• Professional Excellence
• Disciplined Creativity

Work Style:

• Collaborative and data-driven
• Results-oriented and actionable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you possess strong communication and interpersonal skills, with the ability to build and maintain relationships with both internal and external stakeholders?

ASSUMPTION: The ideal candidate for this role will possess a strong work ethic, a passion for learning, and a commitment to professional development. They will also be adaptable, collaborative, and results-oriented, with a strong cultural fit with Pattern's values and work environment.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities simultaneously
• Keeping up with the fast-paced and ever-evolving ecommerce industry
• Balancing the demands of line management and client management
• Adapting to changes in the business and work environment

ASSUMPTION: The challenges listed above are inherent to the role and the industry. The ideal candidate will be proactive, adaptable, and capable of navigating these challenges with confidence and resilience.

📈 Similar Roles Comparison

• Compared to other Performance Account Director roles, this position offers a unique blend of strategic thinking, hands-on implementation, and team management responsibilities.
• The retail industry is highly competitive and dynamic, requiring a strong focus on data-driven decision-making and continuous learning.
• Career paths in this role may include progression to a Performance Marketing Manager or Director position, with opportunities for mentorship and professional development along the way.

ASSUMPTION: The Performance Account Director role at Pattern offers a unique opportunity to grow both personally and professionally, with a focus on mentorship, collaboration, and continuous learning.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a new ecommerce client
• Conducting an audit of an existing client's performance marketing channels and providing data-driven recommendations for improvement
• Managing a team of junior performance marketers to execute a large-scale product feed optimization project

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Performance Account Director may be responsible for. The specific projects and priorities will vary based on business needs and may evolve over time.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does Pattern support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pattern foster a culture of collaboration and innovation within its teams?

ASSUMPTION: The key questions listed above are intended to help the candidate gain a deeper understanding of the role, the team, and the company. The ideal candidate will be proactive and inquisitive, using the interview process as an opportunity to learn and engage with the hiring manager and other team members.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Pattern's business and the retail industry, and be ready to discuss your experience with performance marketing channels, ecommerce implementation, and line management.
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.