Performance Account Director

📌 Core Information

🔹 Job Title: Performance Account Director

🔹 Company: Later

🔹 Location: Remote (Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and growing top-tier enterprise client relationships
• Driving client success and revenue growth through strategic account management
• Collaborating with cross-functional teams to ensure client goals are achieved
• Acting as a trusted advisor and thought leader in influencer marketing

ASSUMPTION: This role requires a high level of strategic thinking, communication, and relationship-building skills, with a focus on driving client success and growth.

📋 Key Responsibilities

✅ Lead educational initiatives such as lunch-and-learns, strategy sessions, and strategic business reviews (SBRs) to provide clients with valuable insights and demonstrate the full potential of Later’s offerings.

✅ Build strong relationships with key decision-makers (VPs, C-suite executives, and department heads), acting as a trusted advisor to help them achieve their business goals.

✅ Drive proactive engagement by identifying and navigating complex client conversations, ensuring client satisfaction and loyalty.

✅ Monitor campaign performance, analyze key metrics, and provide actionable insights in tandem with the Affiliate Team.

✅ Present regular reports that demonstrate the value of Later’s influencer strategies and recommend improvements.

✅ Work closely with sales to nurture and grow relationships with enterprise brands and agencies, driving long-term success and growth for your assigned book of business.

✅ Develop tailored success plans for each client, guiding them toward specific goals and outcomes, while helping to expand Later’s footprint within their organization.

✅ Identify new opportunities for growth and upsell by collaborating with internal strategy and execution teams.

✅ Act as the main point of contact for clients from onboarding, upsell, expansion, and renewal, ensuring their needs are met and expectations exceeded.

✅ Collaborate with internal teams (product, data, marketing, etc.) to identify and create vertical-specific solutions that address clients’ unique challenges.

✅ Actively gather market insights and client feedback to inform product development, providing input on new features, enhancements, and solutions that can drive greater client value and success.

✅ Serve as the “Voice of Customer,” ensuring client needs and feedback are communicated effectively across the organization.

✅ Represent Later at industry events, webinars, podcasts, and panels, positioning the company as a thought leader and cultivating relationships with key industry players.

✅ Participate in high-level networking opportunities such as CMO dinners to foster deeper relationships and drive meaningful discussions with influential decision-makers.

✅ Stay informed on market trends and best practices, sharing insights to keep Later at the forefront of the social and influencer marketing space.

✅ Collaborate closely with the delivery and execution teams to ensure smooth and successful implementation of client strategies and initiatives.

✅ Provide ongoing support to clients throughout the execution phase, ensuring that solutions are delivered on time and meet or exceed expectations.

✅ Partner with cross-functional teams to ensure client success is fully supported at every stage of the journey, from strategy development through execution and post-launch.

ASSUMPTION: This role requires a high level of strategic thinking, communication, and relationship-building skills, with a focus on driving client success and growth. The responsibilities listed above are not exhaustive and may evolve based on business needs and client requirements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in account management, with a strong background in influencer marketing, affiliate marketing, or social commerce. Experience managing large, strategic retail accounts is highly desirable. Experience supporting large CPG holding companies is highly preferred. Experience navigating complex enterprise sales cycles is strongly preferred.

Required Skills:

• Exceptional written and verbal communication, presentation, and negotiation skills, able to command the attention of day-to-day users, decision-makers, and executives.
• Strong time management skills to ensure goals, KPI’s, and defined business outcomes are achieved.
• Experience working cross-functionally with multiple internal stakeholders, including sales, product, support, marketing services, and other internal organizations to ensure customer goals are achieved.
• Demonstrated ability to act as a trusted advisor to customers, showing you are able to make strategic and actionable recommendations that map to their business goals.
• Proven success at finding key stakeholders, making a meaningful connection, and building a positive relationship with them.
• Travel required.

Preferred Skills:

• Experience working with enterprise-level clients in the influencer marketing or social commerce space.
• Familiarity with Later’s products and services.

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Later is committed to fostering a culture rooted in an inclusion-first mindset and embraces the importance of hiring and building teams for culture add rather than culture fit.

💰 Compensation & Benefits

Salary Range: $175,000 - 225,000 OTE (On Target Earnings = base + commission/variable)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Professional development opportunities
• Employee referral bonus program

Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is based on market data for similar roles in the influencer marketing and social commerce space. The final salary offered may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Social Media Management, Influencer Marketing, and Link in Bio Tools)

Company Size: 201-500 employees (Mid-sized company with a startup-like culture)

Founded: 2014 (Founded as two separate companies, Mavrck and Later, which merged in 2024)

Company Description:

• Later is a leading social and influencer marketing solution and link in bio tool, helping the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
• The company offers a unified platform for social media management (Later Social™) and influencer marketing (Later Influence™), along with a first-to-market link in bio tool (Later Link in Bio).
• Later is trusted by top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later is a well-established company in the social media management and influencer marketing space, with a strong focus on innovation, collaboration, and driving client success.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and client management responsibilities

Reporting Structure: This role reports directly to the VP of Client Success or a similar executive position within the organization.

Work Arrangement: Remote OK, with occasional travel required for client meetings and industry events

Growth Opportunities:

• Potential to advance to a VP or Director-level role within the Client Success or Account Management teams
• Opportunities to expand the book of business and take on additional client responsibilities
• Possibility to transition into a strategic or leadership role within the organization as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Client Success or Account Management teams and take on additional responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: Hybrid (with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA) and remote work options

Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA

Geographic Context:

• Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
• Vancouver, BC: A multicultural city with a strong tech industry and a lower cost of living compared to other major Canadian tech hubs
• Chicago, IL: A major business and tech hub with a diverse economy and a moderate cost of living
• Vancouver, WA: A smaller tech hub with a lower cost of living compared to other major West Coast cities and a strong focus on outdoor recreation

Work Schedule: Flexible scheduling with core hours between 10:00 AM - 03:00 PM ET

ASSUMPTION: Later offers a flexible and remote-friendly work environment, with offices in major tech hubs and remote work options for select positions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and situational interview with the hiring manager
• Final interview with the VP of Client Success or a similar executive position
• Background check and offer extension

Key Assessment Areas:

• Client management and relationship-building skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Industry knowledge and understanding of Later’s products and services
• Cultural fit and alignment with Later’s values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Later’s products and services and the influencer marketing industry
• Prepare for behavioral and situational interview questions that focus on client management, strategic thinking, and communication skills
• Showcase your ability to build and maintain strong relationships with key decision-makers and stakeholders
• Be prepared to discuss your approach to driving client success and growth

ATS Keywords: Account Management, Influencer Marketing, Affiliate Marketing, Social Commerce, Client Engagement, Performance Analysis, Strategic Account Management, Client Advocacy, Thought Leadership, Collaboration, Communication, Negotiation, Time Management, Market Insights, Relationship Building, Problem Solving

ASSUMPTION: Later uses an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Later’s proprietary software platform for social media management and influencer marketing
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Project management and collaboration tools (e.g., Asana, Trello, or similar)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, or similar)
• Communication and productivity suites (e.g., Microsoft Office, Google Workspace, or similar)

ASSUMPTION: Later uses a variety of tools and technologies to support its social media management and influencer marketing platforms, as well as internal collaboration and communication.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Inclusive: We foster an environment where everyone feels valued and respected
• Collaborative: We work together to achieve our goals and support each other’s success
• Innovative: We embrace change and continuously seek to improve
• Results-driven: We take ownership and deliver on our commitments

Work Style:

• Proactive and results-driven: We take initiative and focus on delivering consistent outcomes
• Strategic and forward-thinking: We balance immediate needs with long-term opportunities to drive impactful, innovative results
• Curious and adaptable: We stay sharp on industry trends, competition, and our cross-functional business dynamics
• Positive and resilient: We tackle challenges with grit and optimism, inspiring those around us
• Emotionally intelligent: We lead with empathy, fostering strong relationships through collaboration and support

Self-Assessment Questions:

• How do you align with Later’s customer-centric value, and can you provide an example of a time when you put a customer’s needs above your own?
• In what ways have you demonstrated inclusivity and fostered an environment where everyone feels valued and respected?
• Can you describe a situation where you had to navigate a complex client conversation, and how did you ensure client satisfaction and loyalty?
• How do you approach staying informed on market trends and best practices, and how have you applied this knowledge to drive client success in the past?

ASSUMPTION: Later is committed to fostering a culture rooted in an inclusion-first mindset and embraces the importance of hiring and building teams for culture add rather than culture fit. Applicants should be prepared to discuss their alignment with Later’s values and work style during the interview process.

⚠️ Potential Challenges

• Managing a large book of business with diverse client needs and expectations
• Navigating complex enterprise sales cycles and negotiating with senior-level decision-makers
• Balancing strategic account management responsibilities with day-to-day client support and execution
• Keeping up with industry trends and best practices in the fast-paced influencer marketing and social commerce space
• Occasional travel requirements for client meetings and industry events

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic and proactive approach to client management, industry knowledge, and adaptability.

📈 Similar Roles Comparison

• This role is similar to an Account Director or Senior Account Manager position in the influencer marketing or social commerce industry, with a focus on strategic account management and client success
• Compared to other roles in the industry, this position offers a competitive salary range, comprehensive benefits package, and opportunities for growth and advancement
• Career path comparison: This role provides a clear path for advancement within the Client Success or Account Management teams, with potential to transition into a strategic or leadership role as the company continues to grow and evolve

ASSUMPTION: This role offers a unique combination of strategic account management responsibilities, competitive compensation and benefits, and opportunities for growth and advancement within the influencer marketing and social commerce industry.

📝 Sample Projects

• Developing and executing a strategic business review (SBR) for a top-tier enterprise client, resulting in a 25% increase in their annual marketing budget
• Identifying and implementing a new influencer marketing strategy for a retail client, driving a 30% increase in sales during the holiday season
• Collaborating with the product team to create a custom solution for a client in the CPG industry, leading to a 20% increase in market share

ASSUMPTION: These sample projects demonstrate the strategic and client-focused nature of the Account Director role, with a focus on driving client success and growth through innovative and tailored solutions.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to client success and growth, and how this role fits into that strategy?
• How does Later support the professional development and growth of its Account Directors?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Later measure and evaluate the performance of its Account Directors, and what are the key metrics for success in this role?
• What are the most challenging aspects of managing a large book of business with diverse client needs and expectations, and how does Later support its Account Directors in overcoming these challenges?

ASSUMPTION: These key questions help applicants better understand the role, the company’s approach to client success and growth, and the support provided to Account Directors in managing a large book of business with diverse client needs and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on client management, strategic thinking, and communication skills
• Prepare for behavioral and situational interview questions that focus on client management, strategic thinking, and communication skills
• Showcase your ability to build and maintain strong relationships with key decision-makers and stakeholders
• Be prepared to discuss your approach to driving client success and growth
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.