📌 Core Information
🔹 Job Title: Performance & Acquisition Director | THG Beauty
🔹 Company: THG
🔹 Location: Manchester, United Kingdom
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team of 50+ performance marketing experts across the Beauty Division
- Owning and optimizing the largest area of marketing budget, ensuring effective allocation across channels
- Collaborating with various teams to ensure a seamless and effective customer acquisition journey
- Driving high-impact marketing initiatives to keep THG Beauty ahead of the market and competitors
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in performance marketing channels to drive new customer growth and maximize acquisition performance.
📋 Key Responsibilities
✅ Lead, mentor, and develop a team of 50+ performance marketing experts across the Beauty Division, including the Affiliates, SEO, PPC, and Paid Social teams
✅ Champion a test-and-learn culture, leveraging new platforms, formats, and creative strategies to maximize acquisition performance
✅ Work closely with the Measurement team (including Attribution & MMM) to ensure data-driven decision-making and effective budget allocation
✅ Work closely with Creative, eCommerce, Brand, Organic Social, Influencer, CRM, and Loyalty teams to ensure a seamless and effective customer acquisition journey
ASSUMPTION: This role involves cross-functional collaboration, strategic planning, and data-driven decision-making to optimize marketing efforts and drive customer acquisition.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven senior leadership experience in performance marketing, digital acquisition, or growth marketing within a fast-paced, high-growth environment, with 8-10 years of experience
Required Skills:
- Deep expertise across all performance channels (Paid Social, PPC, SEO, Affiliates) and the ability to scale acquisition effectively
- Strong commercial acumen, with experience owning and optimizing significant multi-million-pound budgets
- Experience in leading and growing large, high-performing teams, fostering a culture of innovation and accountability
- Track record of driving new customer growth as a top-line priority, with a strong grasp of key KPIs / metrics e.g. COS, CAC, LTV, ROAS
- Experience managing key global platform relationships (Google, Meta, TikTok) to drive strategic advantage
- Strong grasp of attribution models, marketing mix modelling (MMM), and data-driven performance measurement
Preferred Skills:
- Fluency in additional languages (especially European languages)
- Experience working in a global role with a diverse team
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills may have an advantage.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- Access bespoke development programmes and upskilling opportunities
- 25 days annual leave plus bank holidays, birthday off, enhanced maternity and paternity pay, compassionate leave, buy back up to 3 days each year, unlock 2 days volunteer leave after 12-months
- Access virtual appointments with an in-house GP, CBT therapist, and a 24/7 Employee Assistance Programme (EAP) provided by Bupa
- Save up to 12% on the cost of personal tech through a salary sacrifice scheme, up to 50% staff discount on THG brands, referral bonuses, and anniversary gifts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: THG is a global e-commerce group operating in the retail and beauty sectors, with a strong focus on online platforms and marketplaces
Company Size: THG has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for career growth
Founded: THG was founded in 2004 and has since grown into a global leader in its industries
Company Description:
- THG operates through two leading consumer businesses: THG Beauty and THG Nutrition
- THG Beauty operates prominent online platforms including Lookfantastic, Dermstore, and Cult Beauty, offering a valued route to market for over 1,300 third-party brands, alongside a specialist portfolio of owned brands
- THG Nutrition, led by Myprotein, the world’s largest online sports nutrition brand, spans multiple health and wellness categories, delivering its products both directly to consumers and through strategic offline partnerships worldwide
Company Specialties:
- Retail
- Online
- Market Place
- Clothing
- Data
- Wellbeing
- Sports Nutrition
- Brand Building
- Beauty
- Ecommerce
Company Website: https://www.thg.com
ASSUMPTION: THG's diverse portfolio of brands and businesses provides ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the CMO of THG Beauty
Reporting Structure: The Performance & Acquisition Director will lead a team of 50+ performance marketing experts across the Beauty Division, with additional cross-functional collaboration with various teams
Work Arrangement: This role is on-site, with flexibility for the right candidate. The working hours are typically Monday to Friday, 9:00 AM to 5:30 PM
Growth Opportunities:
- Potential to grow and develop the team, as well as the role itself, as THG Beauty continues to expand
- Opportunities to work on high-impact marketing initiatives and drive strategic change within the organization
- Potential to take on additional responsibilities or move into other senior leadership roles within THG as the company continues to grow
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and potential career progression within THG.
🌍 Location & Work Environment
Office Type: THG's headquarters in Manchester, UK, is a modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Manchester, UK
Geographic Context:
- Manchester is a vibrant, multicultural city in the North West of England, with a rich history and a thriving digital and creative industry
- The city offers a high quality of life, with affordable housing, excellent dining and entertainment options, and easy access to beautiful countryside and outdoor activities
- Manchester is well-connected by public transportation, with easy access to major highways and a international airport
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the right candidate
ASSUMPTION: The Manchester office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Talent team
- In-depth interview with the hiring manager (Pete Metcalfe, CMO of THG Beauty) and a member of the Talent team
- Final interview with additional stakeholders, as needed
- Job offer and onboarding
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Leadership skills and team management experience
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with THG's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing, team leadership, and data-driven decision-making
- Research THG and the Beauty Division to demonstrate your understanding of the business and its goals
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
ATS Keywords: Performance Marketing, Digital Acquisition, Growth Marketing, Paid Social, PPC, SEO, Affiliates, Commercial Acumen, Team Leadership, Customer Growth, KPI Management, Global Platform Relationships, Attribution Models, Data-Driven Performance Measurement
ASSUMPTION: THG's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- LinkedIn Ads
- Attribution and MMM tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs, but a strong foundation in performance marketing channels and analytics is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Agile
Work Style:
- Fast-paced and dynamic, with a focus on continuous improvement and adaptation
- Data-driven and analytical, with a strong emphasis on performance measurement and optimization
- Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
- Results-oriented, with a focus on driving growth and achieving key performance indicators
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest trends in performance marketing?
- Can you provide an example of a time when you drove significant growth or improved performance through a strategic marketing initiative?
- How do you foster a culture of innovation and accountability within your team?
- How do you balance data-driven decision-making with creative and strategic thinking?
ASSUMPTION: THG's culture values innovation, collaboration, data-driven decision-making, and agility, with a strong focus on driving growth and achieving key performance indicators.
⚠️ Potential Challenges
- The role requires managing a large team and significant marketing budgets, which can be challenging and stressful at times
- The fast-paced nature of the role and the company may require long hours and quick decision-making
- The role involves working with multiple teams and stakeholders, which can be complex and demanding
- The role requires a strong understanding of global marketing platforms and trends, which can be challenging to keep up with
ASSUMPTION: While this role offers significant opportunities for growth and development, it also presents unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Growth Marketing, with a focus on performance marketing and customer acquisition
- Unlike other roles in the industry, this position spans multiple global markets and requires expertise in managing key platform relationships
- Career paths for this role may include progression to a Chief Marketing Officer or other senior leadership positions within THG
ASSUMPTION: This role is unique in its global scope and strategic focus, offering a rare opportunity for senior marketing professionals to drive high-impact initiatives and shape the future of THG Beauty.
📝 Sample Projects
- Developing and executing a global marketing strategy to drive new customer acquisition and increase market share for THG Beauty's owned brands
- Optimizing marketing spend across channels to maximize return on ad spend (ROAS) and minimize cost of acquisition (CAC)
- Collaborating with cross-functional teams to launch new products or campaigns, ensuring seamless integration and effective customer acquisition journeys
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong leadership, collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Beauty Division in the next 12-24 months, and how can this role help address them?
- How does this role fit into the broader marketing strategy for THG Beauty, and what are the key priorities for the first 90 days?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the team currently approach cross-functional collaboration, and what opportunities exist for improvement?
- What are the most important qualities and skills for someone to succeed in this role, and what aspects of my background and experience make me a strong fit?
ASSUMPTION: Asking thoughtful and strategic questions during the interview demonstrates your interest in the role and your commitment to driving success for THG Beauty.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching THG, the Beauty Division, and the key responsibilities of the role
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement
- Follow up with the hiring manager (Pete Metcalfe, CMO of THG Beauty) and the Talent team after your interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
