📌 Core Information
🔹 Job Title: Performance and Digital Marketing Expert
🔹 Company: Globe Group
🔹 Location: Philippines, 26F The Globe Tower
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and running innovative digital marketing strategies to drive campaign traffic, leads, and revenues
- Analyzing and optimizing campaign performance using data-driven insights and quantitative analysis
- Collaborating with creative teams to test strategies and innovations
- Identifying and managing acquisition campaigns across various digital channels
ASSUMPTION: This role requires a strong focus on data analysis and strategy, with a significant portion of time dedicated to campaign optimization and management.
📋 Key Responsibilities
✅ Build and manage acquisition campaigns across various digital channels including social, website, and display to drive revenue and increase ROI
✅ Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
✅ Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, Facebook Analytics, etc.
✅ Effectively strategize creative needs in all digital campaigns, in different forms such as static, video, write-ups
✅ Understand new and relevant KPI metrics requirements for performance management and optimization purposes
✅ Work with creative and marketing teams to test strategies and innovation
✅ Identify digital activities that will generate acquisitions and brand lift with the likes of influencer marketing, social amplifiers, etc
ASSUMPTION: This role requires a high level of autonomy and initiative, with a need to stay updated on the latest digital marketing trends and tools.
🎯 Required Qualifications
Education: Graduate of a Bachelor's Degree
Experience: 3-5 years in digital marketing, paid media, social media, performance marketing, and SEM
Required Skills:
- Expertise in digital marketing strategies and media planning
- Strong knowledge of SEO, PPC, and social media
- Proficiency in data and web analytics tools (e.g., Google Analytics)
- Ability to create and manage content for various digital platforms
Preferred Skills:
- Experience with influencer marketing and social amplifiers
- Familiarity with the telecommunications industry
ASSUMPTION: Candidates with experience in the telecommunications industry or relevant transferable skills may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: PHP 500,000 - 800,000 per year (Based on industry standards for a mid-level marketing role in the Philippines)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Globe products and services
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Globe is a leading full-service telecommunications company in the Philippines, offering mobile, fixed, broadband, data connectivity, internet, and managed services.
Company Size: 5,001-10,000 employees. As a large company, Globe offers numerous opportunities for career growth and development.
Founded: 1993. Globe has a rich history in the Philippines, with a strong focus on innovation and customer service.
Company Description:
- Globe is committed to implementing universal sustainability principles, as signatory to the United Nations Global Compact
- The company's mission is to create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life
- Globe values putting customers first, valuing people, acting with integrity, caring like an owner, keeping things simple, and moving fast while being better every day
Company Specialties:
- Telecommunications
- Digital transformation
- Digital inclusion
- Fintech
- Startups
- Telemedicine
- Sustainability and ESG
Company Website: http://www.globe.com.ph
ASSUMPTION: Globe's commitment to sustainability and innovation makes it an attractive employer for candidates seeking to make a positive impact.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into related fields such as fintech or digital inclusion
- International opportunities within the Singtel group
ASSUMPTION: With Globe's diverse range of business units and international presence, there are numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities
Office Location(s): 26F The Globe Tower, 32nd St, Taguig City, National Capital Region, PH
Geographic Context:
- The Philippines is a tropical country with a warm climate year-round
- Taguig City is a bustling urban area with numerous shopping, dining, and entertainment options
- The office is located in a central business district with easy access to public transportation
Work Schedule: Standard office hours, with potential for flexible work arrangements
ASSUMPTION: The modern office environment and central location make Globe an attractive employer for candidates seeking a convenient and comfortable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Digital marketing expertise and strategy
- Data analysis and interpretation skills
- Creativity and innovation
- Communication and teamwork skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Globe's mission and values
- Prepare examples of digital marketing campaigns you've managed and their outcomes
- Research Globe's competitors and industry trends to demonstrate your knowledge of the market
ATS Keywords: Digital marketing, paid media, social media, performance marketing, SEM, SEO, PPC, data analytics, web analytics, campaign management, creative strategy, root cause analysis, KPI metrics, influencer marketing, brand lift
ASSUMPTION: Globe's recruitment process is competitive, with a focus on finding candidates with strong digital marketing skills and a passion for innovation.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Analytics
- Social media management platforms (e.g., Hootsuite, Buffer)
- Adobe Creative Suite (e.g., Photoshop, Illustrator)
- SEO and PPC tools (e.g., SEMrush, Google Ads)
ASSUMPTION: Familiarity with industry-standard digital marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Valuing people and teamwork
- Acting with integrity
- Caring like an owner
- Keeping things simple
- Moving fast and being better every day
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you passionate about creating wonderful experiences for customers?
ASSUMPTION: Candidates who align with Globe's values and work style are more likely to succeed in this role and thrive within the company culture.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Keeping up with the latest digital marketing trends and tools
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this position offers a unique opportunity to work in the dynamic and growing telecommunications sector
- Globe's focus on innovation and sustainability sets it apart from competitors in the market
- This role offers a clear career path for progression within the marketing department and the broader organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with creative teams to develop innovative digital marketing content
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does Globe support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Globe's mission and values
- Prepare examples of digital marketing campaigns you've managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
