Performance Content Creator

📌 Core Information

🔹 Job Title: Performance Content Creator

🔹 Company: Proppel

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Creative & Design

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote (LATAM)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging UGC-style ad videos and static assets for paid social campaigns
• Collaborating with a marketing director and creative team to follow briefs and support evolving creative strategies
• Working with US market trends and standards to drive campaign performance
• Balancing video and graphic design needs with timely delivery of high-quality content

ASSUMPTION: This role requires a strong understanding of US digital advertising trends and the ability to work effectively with a remote, multicultural team.

📋 Key Responsibilities

✅ Edit and produce short-form UGC-style ad videos tailored for paid social platforms

✅ Design static assets that support campaign objectives and brand guidelines

✅ Collaborate with the marketing director and creative team to follow briefs and support evolving creative strategies

✅ Ensure timely delivery of high-quality creative content, balancing both video and graphic design needs

✅ Maintain awareness of current trends and cultural moments in US digital advertising

ASSUMPTION: This role may require occasional flexibility in working hours to accommodate US time zones.

🎯 Required Qualifications

Education: Not specified (industry-standard: relevant degree or equivalent experience)

Experience: 2-4 years in performance content creation, ideally within a digital agency environment

Required Skills:

• Expertise in CapCut for video editing
• Expertise in Figma for graphic design
• Strong understanding of UGC-style content and what drives engagement across paid media
• Familiarity with working on product-focused and lifestyle campaigns
• Ability to work EST hours with some flexibility

Preferred Skills:

• Prior experience producing AI-assisted or AI-generated content
• Interest in consumer products and performance marketing trends

ASSUMPTION: Proficiency in English is required for this role, as the company is international and the client is based in the US.

💰 Compensation & Benefits

Salary Range: USD 35,000 - 55,000 per year (based on experience and industry standards for LATAM remote roles)

Benefits:

• 14 days of Paid Time Off + US Holidays
• 100% Remote Work

Working Hours: Full-time, with flexibility to work EST hours (earlier preferred)

ASSUMPTION: The salary range provided is an estimate based on industry standards for LATAM remote roles with similar experience requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in connecting LATAM talent with remote work opportunities worldwide

Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment

Founded: 2020 (according to LinkedIn), with a focus on growing and scaling remote teams for clients

Company Description:

• Proppel connects LATAM talent with remote work opportunities in the most exciting companies worldwide
• They support clients by providing top-tier talent in LATAM to help grow their teams and save on costs
• Their headquarters are in London, UK, with a strong focus on supporting LATAM talent

Company Specialties:

• Remote staffing and recruitment
• Connecting LATAM talent with global opportunities
• Supporting clients in growing and scaling their remote teams

Company Website: weareproppel.com

ASSUMPTION: Proppel's focus on remote work and LATAM talent may offer unique opportunities for career growth and cultural exchange.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the role and the company

Reporting Structure: This role reports directly to the marketing director of the US client, with collaboration with the Proppel creative team

Work Arrangement: 100% Remote, with flexibility to work EST hours (earlier preferred)

Growth Opportunities:

• Expanding creative skills and expertise within the role
• Gaining experience working with a US client and understanding US market trends
• Potential opportunities for career progression within Proppel or the client's organization

ASSUMPTION: This role may offer opportunities for career growth and development, both within the role and within the company or client organization.

🌍 Location & Work Environment

Office Type: Fully Remote (LATAM)

Office Location(s): Argentina (Remote)

Geographic Context:

• Argentina is located in South America, with a diverse culture and rich history
• The time zone is America/Argentina/Buenos_Aires (GMT-3)
• Argentina offers a high quality of life and a vibrant cultural scene

Work Schedule: Full-time, with flexibility to work EST hours (earlier preferred)

ASSUMPTION: Working remotely from Argentina may offer a unique blend of cultural experiences and time zone advantages for collaboration with US clients.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Proppel recruitment team
• Creative test or assignment to assess skills and fit
• Final interview with the US client's marketing director

Key Assessment Areas:

• Creative portfolio and skills demonstration
• Understanding of US digital advertising trends and UGC-style content
• Ability to work effectively with a remote, multicultural team
• Adaptability and flexibility in working hours

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Demonstrate your understanding of US digital advertising trends and UGC-style content in your application materials
• Showcase your ability to work effectively with a remote, multicultural team through examples of past collaborations

ATS Keywords: Performance Content Creation, Video Editing, Graphic Design, UGC-Style Content, Digital Advertising, CapCut, Figma, Collaboration, Trend Awareness, Campaign Objectives, Brand Guidelines, Creative Strategies, Timely Delivery, Product-Focused Campaigns, Lifestyle Campaigns, AI-Assisted Content

ASSUMPTION: Applicants should tailor their resumes and application materials to include relevant ATS keywords to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• CapCut (video editing)
• Figma (graphic design)
• Additional tools may be required based on the specific needs of the US client's campaigns

ASSUMPTION: Applicants should be comfortable learning and adapting to new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Connecting talent with global opportunities
• Supporting clients in growing and scaling their remote teams
• Fostering a collaborative and inclusive work environment

Work Style:

• Remote and flexible work arrangements
• Cross-cultural collaboration and communication
• Adaptability and responsiveness to client needs

Self-Assessment Questions:

• How do you stay up-to-date with US digital advertising trends and cultural moments?
• Can you provide an example of a time when you successfully collaborated with a remote, multicultural team?
• How do you balance multiple projects and deadlines, ensuring timely delivery of high-quality content?

ASSUMPTION: Applicants should carefully consider their alignment with Proppel's company values and work style, as well as their ability to thrive in a remote, multicultural environment.

⚠️ Potential Challenges

• Working with US market trends and standards may require additional research and adaptation
• Balancing video and graphic design needs may require strong time management and prioritization skills
• Occasional flexibility in working hours may be required to accommodate US time zones
• Working remotely may present unique challenges in communication and collaboration

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a remote, multicultural work environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Content Creator or UGC Content Specialist within a digital agency or marketing collective
• However, this role is unique in its focus on US market trends and standards, as well as its remote, LATAM-based work arrangement
• Career progression may include roles such as Senior Content Creator, Creative Director, or similar positions within the client's organization or Proppel

ASSUMPTION: Applicants should consider the unique aspects of this role and how it may differ from similar positions in other organizations.

📝 Sample Projects

• Creating a series of UGC-style ad videos for a US-based e-commerce client, showcasing their products in an engaging and authentic way
• Designing a set of static assets for a US-based lifestyle brand, highlighting their unique selling points and brand identity
• Collaborating with a remote, multicultural team to develop a creative strategy for a US-based product launch, incorporating UGC-style content and paid social media campaigns

ASSUMPTION: Applicants should be prepared to provide examples of their work that demonstrate their skills and fit for the specific responsibilities and requirements of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for the US client's campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Proppel support the growth and development of its employees in remote roles?
• What are the most important qualities and skills for success in this role, according to the US client's marketing director?
• How does Proppel ensure effective communication and collaboration among its remote, multicultural teams?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company and its clients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of US digital advertising trends and UGC-style content
• If requested, complete a creative test or assignment that showcases your skills and fit for the role
• Follow up with Proppel after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.