Performance Content Editor

📌 Core Information

🔹 Job Title: Performance Content Editor

🔹 Company: Oviva

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time, Remote

🔹 Category: Health Care, Content Creation

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Poland)

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive, user-focused copy across various channels to drive patient engagement and boost digital pathway effectiveness
• Collaborating with clinical leads, product managers, and designers to turn insights into clear, impactful content
• Managing multiple projects autonomously within agreed scopes and timelines
• Analyzing results, iterating on content, and testing performance using A/B testing and KPIs
• Supporting continuous improvement of content processes and tools

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving user action and improving health outcomes through effective communication.

📋 Key Responsibilities

✅ Write and edit persuasive, user-focused copy across channels, including app notifications, email campaigns, and in-app articles

✅ Collaborate across teams to co-create solutions and turn clinical messaging into user-friendly language

✅ Convert briefs into clear communication that supports key behaviours and health goals

✅ Manage multiple projects at once, working autonomously within agreed scopes and timelines

✅ Analyze results, iterate on content, and test performance using A/B testing and KPIs

✅ Support continuous improvement of content processes and tools

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deliver quality work under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Communications, Marketing, or a related discipline)

Experience: Proven experience in writing content that drives user action (e.g., in behavioural science, content marketing, or UX writing)

Required Skills:

• Strong copywriting and editorial skills, with a flair for persuasive writing and an eye for detail
• Native-level English, with the ability to write clearly and consistently in Oviva’s tone of voice
• Confident working with data to inform decisions and content optimisation
• Comfortable in fast-paced, cross-functional teams and open to feedback and iteration
• Skilled at managing multiple priorities and delivering quality work under pressure
• Deep understanding of user needs in a health context — and a desire to support people on their wellness journey
• Technically confident and open to using digital tools and AI-powered platforms

Preferred Skills:

• Experience in the health care industry or with health-related content
• Familiarity with A/B testing and content optimization strategies

ASSUMPTION: While not explicitly stated, experience in the health care industry or with health-related content may be beneficial for understanding the context and nuances of the role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimated, based on market research for similar roles in Poland)

Benefits:

• Competitive salaries
• Flexible work environment

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The provided salary range is an estimate based on market research for similar roles in Poland. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Oviva operates in the health care industry, specifically focusing on digital health and telemedicine for individuals with weight-related illnesses like obesity and type 2 diabetes.

Company Size: Oviva has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Oviva was founded in 2013 and has since grown to treat over 900,000 patients across Europe.

Company Description:

• Oviva creates a healthier future for people living with weight-related conditions by offering highly accessible and effective technology-enabled therapy.
• The company works directly with statutory health insurers, doctors, and national healthcare systems in the UK, DE, and CH.
• Oviva is passionate about creating an inclusive culture that encourages, supports, and celebrates the diverse voices of its employees.

Company Specialties:

• Dietetics
• Weight loss counselling
• Telemedicine
• Digital Health
• MedTech
• Obesity
• Diabetes
• Personalised care
• Remote care

Company Website: https://oviva.com/uk/en/

ASSUMPTION: Oviva's focus on digital health and telemedicine makes it an innovative and forward-thinking company, offering opportunities for growth and impact in the health care industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content creation, copywriting, or a related field.

Reporting Structure: The Performance Content Editor will likely report to the Head of Content or a similar role within the content team.

Work Arrangement: This role is remote, with a requirement to be based in Poland.

Growth Opportunities:

• Expanding the role's scope as Oviva grows and enters new markets
• Developing expertise in health care content and digital health
• Advancing to a senior content role or management position within the company

ASSUMPTION: As Oviva continues to expand, there may be opportunities for the right candidate to grow within the company and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Not applicable (remote work)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
• The city is known for its rich history, vibrant culture, and diverse culinary scene.
• Warsaw offers a mix of urban and green spaces, with numerous parks and recreational areas.

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: While the role is remote, the candidate should be comfortable working in a time zone that aligns with European business hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Content test or assignment
• Interview with the hiring manager or a panel of interviewers
• Final decision and offer

Key Assessment Areas:

• Writing and editing skills
• Understanding of user needs in a health context
• Ability to work with data and optimize content
• Cultural fit and alignment with Oviva's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of user needs in a health context and provide examples of your ability to create persuasive, user-focused content.
• Demonstrate your familiarity with digital tools and AI-powered platforms, and explain how you use data to inform your content decisions.

ATS Keywords: Persuasive writing, user-focused content, data analysis, content optimization, health care, digital health, telemedicine, behavioural science, content marketing, UX writing, project management, collaboration, creativity, attention to detail, feedback acceptance

ASSUMPTION: Oviva may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their application materials to the job description. Including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Digital tools and AI-powered platforms (specific tools not mentioned in the job description)
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used by Oviva may vary, but the candidate should be comfortable learning and using digital tools and AI-powered platforms to optimize content and improve user engagement.

👔 Cultural Fit Considerations

Company Values:

• Pioneering impact
• Dynamic culture
• Competitive benefits

Work Style:

• Fast-paced and collaborative
• Open to feedback and iteration
• Focused on driving user action and improving health outcomes

Self-Assessment Questions:

• Do you thrive in fast-paced, cross-functional teams and enjoy collaborating with others to achieve common goals?
• Are you open to feedback and willing to iterate on your content based on data and user feedback?
• Do you have a deep understanding of user needs in a health context and a desire to support people on their wellness journey?

ASSUMPTION: Oviva values candidates who are a strong cultural fit and align with the company's mission to create a healthier future for people living with weight-related conditions.

⚠️ Potential Challenges

• The role may require managing multiple projects simultaneously, which can be challenging and time-consuming.
• Working with data to inform content decisions may require some level of statistical or analytical thinking.
• The role may involve working with sensitive health information, requiring a high degree of professionalism and discretion.
• The candidate may need to adapt to Oviva's tone of voice and style guidelines, which may differ from their previous experience.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

📈 Similar Roles Comparison

• This role is similar to a Content Strategist or UX Writer, but with a focus on health care and digital health.
• Unlike some content roles, this position requires a strong understanding of user needs in a health context and the ability to create persuasive, user-focused content that drives behaviour change.
• Career progression in this role may involve expanding the scope of the position as Oviva grows and enters new markets, or moving into a senior content role or management position within the company.

ASSUMPTION: While this role shares similarities with other content roles, its focus on health care and digital health sets it apart and offers unique opportunities for growth and impact.

📝 Sample Projects

• Creating onboarding content for new users, guiding them through the app and helping them understand its features and benefits
• Developing email campaigns to engage users and encourage them to complete specific health-related actions or milestones
• Writing in-app articles and notifications to support users throughout their wellness journey and provide them with relevant, actionable information

ASSUMPTION: These sample projects illustrate the range of content creation and optimization tasks that the Performance Content Editor may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical user journey for someone using Oviva's digital pathways, and how my content will support them at each stage?
• How does Oviva measure the success of its content, and what metrics will I be responsible for tracking and optimizing?
• What opportunities are there for professional growth and development within the content team and the company as a whole?
• How does Oviva support work-life balance for its remote employees, and what resources are available to help me manage my time and priorities effectively?
• Can you provide examples of how Oviva's content has driven user engagement and behaviour change in the past, and what insights can be drawn from these successes to inform my work?

ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and impact in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided above.
• Prepare a content portfolio or provide examples of your previous work that demonstrate your ability to create persuasive, user-focused content in a health care context.
• Follow up with Oviva one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.