Performance Copywriter

📌 Core Information

🔹 Job Title: Performance Copywriter

🔹 Company: Feeld

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling narratives for performance marketing channels
• Collaborating with designers and marketing teams to create engaging content
• Optimizing copy for conversions and user engagement
• Evolving brand work to performance-focused channels

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving results through effective communication.

📋 Key Responsibilities

✅ Write and edit performance-oriented content across Meta advertising, CRM, Product, and other applicable channels

✅ Create compelling messaging that bridges product, brand, user experiences, and cultural relevancy

✅ Collaborate closely with designers to create visually appealing and effective content

✅ Identify, pitch, and execute strategic opportunities to test new messages for audiences

✅ Track content performance, edit, review, and optimize existing copy

✅ Understand Feeld's products and members' journeys to craft engaging messaging

✅ Adhere to Feeld's brand guidelines and apply Feeld's tone of voice

✅ Participate in an environment of constant experimentation and learning

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, asynchronous environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: 2-5 years of experience in digital marketing, with a focus on performance copywriting

Required Skills:

• Outstanding written and verbal communication skills
• Excellent editing and proofreading skills
• Ability to adapt style and tone to different platforms and audiences
• Experience creating diverse digital marketing copy, with an emphasis on performance marketing
• Ability to translate data-based learnings to copy messaging
• Impeccable attention to detail
• Ability to work autonomously and collaborate with cross-functional teams

Preferred Skills:

• Experience with A/B testing and optimization
• Familiarity with CRM and marketing automation tools
• Knowledge of the dating industry or related fields

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £60,000 - £75,000 GBP per year (Estimated, based on experience level and market data)

Benefits:

• Flexible working hours
• Unlimited paid time off
• Fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On-demand therapy sessions and mental health support via Spill
• In-person meet-ups

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The provided salary range is an estimate based on market data and the company's compensation system. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Feeld operates in the dating and social networking industry, with a focus on creating open and inclusive platforms for users to explore their sexuality and relationships.

Company Size: Feeld is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Feeld was founded in 2014 and has since grown into a fully remote, distributed organization.

Company Description:

• Feeld is a dating app for the curious, open to experiencing people and relationships in new ways.
• The company's mission is to elevate the human experience of sexuality and relationships, creating a world where everyone is more intimately connected to each other and themselves.
• Feeld promotes open-mindedness, inclusion, diversity, and kindness, both in the world and among its workforce.

Company Specialties:

• Social Network
• Dating
• Location-based
• People Discovery

Company Website: feeld.com

ASSUMPTION: Feeld's remote work environment and focus on open communication contribute to a unique and inclusive company culture.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in performance copywriting or a related field.

Reporting Structure: The Performance Copywriter will report directly to the Marketing Team and collaborate closely with Designers.

Work Arrangement: This is a fully remote, asynchronous role, allowing for flexible working hours and the ability to work from anywhere in the United Kingdom.

Growth Opportunities:

• Expanding creative skills and knowledge through collaboration with designers and other marketing professionals
• Developing leadership skills by managing projects and mentoring junior team members
• Gaining experience in a fast-paced, innovative industry with a focus on user-centric design

ASSUMPTION: Feeld's flat organizational structure and emphasis on autonomy provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United Kingdom (Remote)

Geographic Context:

• The United Kingdom offers a diverse range of cultural experiences and opportunities for personal growth.
• The remote work environment allows for a better work-life balance and the ability to work from various locations within the UK.
• Feeld's fully remote culture fosters a global and inclusive work environment.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The fully remote work environment may require strong self-motivation and time management skills to maintain productivity and engagement.

💼 Interview & Application Insights

Typical Process:

• Screening call with Feeld's recruiter to discuss the role and answer any questions
• Conversation with the hiring manager to discuss the role's responsibilities and work experiences
• Candidate challenge to evaluate relevant skills (approximately 1 hour)
• Team meeting to discuss team processes, workflow, and employee experience at Feeld
• Offer made within 2 weeks of the final call, with a flexible start date

Key Assessment Areas:

• Communication skills and ability to adapt tone and style for different platforms and audiences
• Editing and proofreading skills
• Ability to translate data-based learnings into copy messaging
• Cultural sensitivity and understanding of Feeld's brand and values
• Autonomy and ability to work effectively in a remote, asynchronous environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your performance copywriting work to showcase your abilities
• Research Feeld's brand, values, and mission to demonstrate your cultural fit

ATS Keywords: Performance Marketing, Copywriting, Editing, Proofreading, Data Analysis, Creative Collaboration, Cultural Sensitivity, Attention to Detail, Autonomy, Project Management, Communication, Digital Marketing, Brand Messaging, Audience Engagement, Content Optimization, Research

ASSUMPTION: Feeld's interview process is designed to be transparent, honest, and equitable, with a focus on open communication and prompt feedback.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Sketch, Figma)
• Writing and editing tools (e.g., Google Docs, Microsoft Word)

ASSUMPTION: The specific tools and technologies used may vary depending on Feeld's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Open-mindedness
• Inclusion
• Diversity
• Kindness

Work Style:

• Autonomous and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody Feeld's values in your daily work and interactions?
• How do you approach working autonomously in a remote environment?
• How do you balance creativity with data-driven decision-making?

ASSUMPTION: Feeld's culture is fluid and agile, with a strong emphasis on open communication, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote, asynchronous environment
• Balancing creativity with data-driven decision-making and optimization
• Adapting to a fast-paced, innovative industry with a focus on user-centric design
• Working effectively in a remote team with colleagues from diverse cultural backgrounds

ASSUMPTION: Feeld's supportive work environment and emphasis on open communication help mitigate potential challenges and foster a positive work experience.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and optimization
• Feeld's unique brand and mission set it apart from other dating and social networking companies
• This role offers opportunities for professional growth and development in a fast-paced, innovative industry

ASSUMPTION: While this role shares similarities with other performance copywriting positions, Feeld's unique brand and mission make it a distinctive opportunity for the right candidate.

📝 Sample Projects

• Creating a series of A/B tests to optimize ad copy for different audience segments
• Developing a comprehensive brand style guide to ensure consistency across all marketing channels
• Collaborating with designers to create visually appealing and engaging content for Feeld's social media platforms

ASSUMPTION: The specific projects and responsibilities may vary depending on Feeld's current priorities and initiatives.

❓ Key Questions to Ask During Interview

• How does Feeld approach user-centric design and optimization in its marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Feeld support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fully remote, asynchronous environment, and how does Feeld address them?
• How does Feeld foster open communication and collaboration in a remote work environment?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to Feeld's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your performance copywriting work to showcase your abilities
• Research Feeld's brand, values, and mission to demonstrate your cultural fit
• Follow up with Feeld's recruiter within 7 days of submitting your application to confirm receipt and discuss next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.