Performance Creative Specialist - 33430889524

📌 Core Information

🔹 Job Title: Performance Creative Specialist

🔹 Company: Activate Talent

🔹 Location: Lithuania (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Driving creative campaigns across multiple platforms for a fast-growing eCommerce company in the beauty/skincare industry.
• Blending creative vision with data-driven decisions to ensure content resonates with the target audience and delivers strong performance.
• Balancing 70% creative thinking with 30% data analysis to optimize campaign performance.
• Collaborating cross-functionally with media buyers to align assets with audience targeting and campaign objectives.

ASSUMPTION: This role requires a strong creative mindset with a solid understanding of performance marketing metrics to drive successful campaigns.

📋 Key Responsibilities

✅ Lead end-to-end creative ideation and execution across paid platforms, ensuring every asset is optimized for maximum conversion impact.

✅ Write ad scripts, ideate creative concepts, and develop video and static assets that resonate with target audiences and achieve high engagement.

✅ Lead creative testing roadmaps, iterating on hooks, messaging, visuals, formats, and placements to optimize performance based on key metrics like CTR, CVR, and hook rate.

✅ Collaborate with media buyers to ensure assets are aligned with audience targeting and budget goals and campaign objectives.

✅ Support landing page creation and A/B testing for end-to-end funnel optimization.

✅ Understand ad performance metrics and apply them to refine creative strategies, ensuring data-backed decisions drive ongoing creative evolution and campaign scaling.

ASSUMPTION: This role requires a good balance between creative thinking and data analysis to continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

Experience: 2+ years of experience in creative strategy, performance marketing, or a similar role with a focus on creative excellence.

Required Skills:

• Proven experience developing high-converting ad creatives for Meta, Google, YouTube, and emerging platforms.
• Experience running creative testing programs and optimizing content for conversion.
• Strong analytical skills and a data-driven mindset.
• Experience in landing page optimization and A/B testing, with a focus on full-funnel conversion.
• Experience working in the DTC eCommerce industry, ideally within beauty/skincare brands.

Preferred Skills:

• Fluency in Lithuanian (for better communication with local team members).
• Experience working remotely in a distributed team.

ASSUMPTION: While not explicitly stated, proficiency in English is assumed for effective communication with the global team.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level marketing role in Lithuania).

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.
• Health insurance and other benefits (details to be confirmed).

Working Hours: Full-time (40 hours/week), with a flexible schedule focused on PST time zone.

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Lithuania. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company focused on connecting businesses with top-tier talent. They operate in the recruitment and talent acquisition sector.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: The company's founding date is not specified, but they have established themselves as a prominent player in the recruitment industry.

Company Description:

• Activate Talent aims to revolutionize talent acquisition by streamlining the process and connecting businesses with high-quality talent.
• The company focuses on productivity and cost reduction for clients by providing premium talent solutions.
• They specialize in recruiting, talent, and hiring services.

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: www.activatetalent.com

ASSUMPTION: As a recruitment agency, Activate Talent works with various clients across different industries. The specific client for this role is a fast-growing eCommerce company in the beauty/skincare industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in creative strategy, performance marketing, or a similar role.

Reporting Structure: The Performance Creative Specialist will report directly to the client's marketing team, with Activate Talent providing recruitment and support services.

Work Arrangement: This is a remote, full-time position with a flexible schedule focused on the PST time zone.

Growth Opportunities:

• Expanding creative skills and knowledge by working on diverse campaigns for various clients.
• Developing leadership and management skills by mentoring junior team members or leading projects.
• Advancing to a senior role or specialist position within the marketing team or Activate Talent.

ASSUMPTION: Growth opportunities may vary depending on the client's specific needs and Activate Talent's internal structure.

🌍 Location & Work Environment

Office Type: Remote (fully virtual).

Office Location(s): Lithuania (remote work).

Geographic Context:

• Lithuania is a Baltic country in Northern Europe, with Vilnius as its capital city.
• The cost of living in Lithuania is generally lower than in Western European countries, offering a more affordable lifestyle.
• The country has a well-established tech industry and a growing startup scene, providing ample opportunities for professional growth.

Work Schedule: Full-time (40 hours/week), with a flexible schedule focused on the PST time zone.

ASSUMPTION: While the role is remote, effective communication and collaboration with the global team are essential for success in this position.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with Activate Talent's recruitment team.
• Technical assessment or case study presentation related to creative strategy and performance marketing.
• Final interview with the client's marketing team.

Key Assessment Areas:

• Creative portfolio and case studies demonstrating successful campaign performance.
• Problem-solving skills and ability to think critically about data-driven decisions.
• Communication and collaboration skills, both written and verbal.
• Cultural fit and alignment with the client's brand values and marketing objectives.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a portfolio showcasing your best creative work and campaign performance data.
• Research the client's brand and marketing strategies to demonstrate your understanding and enthusiasm for the role.

ATS Keywords: Performance Creative Specialist, Creative Strategy, Performance Marketing, Ad Creatives, Conversion Optimization, Data-Driven Creativity, Landing Page Optimization, A/B Testing, DTC eCommerce, Beauty/Skincare Brands.

ASSUMPTION: The application process may vary depending on the client's specific requirements and Activate Talent's internal procedures.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Google Ads and Analytics
• Meta Ads Manager
• YouTube Ads
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The specific tools and technologies required may vary depending on the client's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Activate Talent values creativity and continuous improvement in all aspects of their work.
• Collaboration: They foster a collaborative environment, encouraging teamwork and open communication.
• Integrity: The company upholds high ethical standards and values honesty and transparency in their operations.

Work Style:

• Remote work: This role requires self-motivation, time management, and effective communication in a remote work environment.
• Data-driven: Candidates should be comfortable working with data and using it to inform creative decisions.
• Adaptable: The ideal candidate should be able to adapt to new tools, technologies, and client preferences as needed.

Self-Assessment Questions:

• How do you incorporate data and analytics into your creative process?
• Can you provide an example of a time when you had to adapt to a new tool or technology to achieve your goals?
• How do you ensure effective communication and collaboration with remote team members?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with both Activate Talent's recruitment team and the client's marketing team.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously.
• Adapting to the client's specific brand guidelines and marketing objectives.
• Effective communication and collaboration with remote team members across different time zones.
• Staying up-to-date with the latest trends and best practices in performance marketing and creative strategy.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Specialist or a Creative Strategist, but with a stronger emphasis on creative execution and optimization.
• In the beauty/skincare industry, this role may involve working with specific brand guidelines and target audiences that differ from other industries.
• Career progression may involve moving into a senior role, specializing in a specific platform or channel, or transitioning into a management or leadership position.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on creative strategy and performance optimization sets it apart.

📝 Sample Projects

• Developing a series of high-converting ad creatives for a new product launch, driving significant increases in engagement and conversions.
• Optimizing landing pages and A/B testing to improve funnel conversion rates and reduce customer acquisition costs.
• Collaborating with media buyers to refine audience targeting and budget allocation, resulting in improved campaign performance and ROI.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the client's brand and marketing objectives for this role?
• How does this role fit into the client's overall marketing strategy, and what are the key performance indicators for success?
• What are the most significant challenges facing the client's marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and Activate Talent?
• How does Activate Talent support its remote team members, and what resources are available to ensure success in this position?

ASSUMPTION: Asking well-informed questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best creative work and campaign performance data.
• Follow up with Activate Talent's recruitment team one week after submission to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.