📌 Core Information
🔹 Job Title: Performance Creative Specialist
🔹 Company: Home Solutions
🔹 Location: Charlotte, NC
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-4+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the ideation, production, and iteration of social video ads that drive customer acquisition
- Creating compelling ad content that aligns with performance marketing goals
- Analyzing market trends to inspire new concepts
- Collaborating with partners to gather first-person footage
- Organizing and maintaining an internal library of footage, creative assets, and AI prompt templates
ASSUMPTION: This role requires a strong understanding of performance marketing metrics and a creative mindset to produce engaging, high-performing social ads.
📋 Key Responsibilities
✅ Lead the ideation, production, and iteration of social video ads that drive customer acquisition
✅ Create compelling ad content that aligns with performance marketing goals
✅ Analyze market trends to inspire new concepts
✅ Implement systems and processes to rapidly increase ad production velocity
✅ Create 30-50 new ads/week, handling every step from ideation to execution
✅ Edit footage to compile final ad assets using tools such as Kapwing, Capcut, and similar platforms
✅ Organize and execute "ridealongs" with partners to gather first-person footage
✅ Organize and maintain an internal library of footage, creative assets, and AI prompt templates
ASSUMPTION: This role requires a high level of organization and attention to detail to manage the production pipeline and maintain an efficient workflow.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-4+ years of experience in creative production, content marketing, or performance creative roles
Required Skills:
- Proven experience creating social-first and UGC-style ad content
- Familiarity with lead generation funnels and financial KPIs such as CPL, ROAS, and conversion rates
- Hands-on proficiency with short-form editing tools (Kapwing, Capcut, or similar)
- Strong copywriting instincts and ability to break down storytelling frameworks into scripts and hooks
- Comfortable being on camera and producing selfie-style or voiceover-driven footage
- Proficient in using AI tools to brainstorm, iterate, and fill gaps in scriptwriting, audio, and visual production
- Highly organized and able to create and manage systems that create production efficiency
Preferred Skills:
- Experience working with home services or related industries
- Fluency in Spanish (or other languages relevant to the target audience)
ASSUMPTION: Candidates with experience in performance creative roles and a strong understanding of performance marketing metrics will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on experience level and industry standards for the role and location)
Benefits:
- Health Insurance
- Medical Insurance
- Vision Insurance
- 401(k) Match
- Short-term Disability Coverage
- Cell Phone Reimbursement
- Flexible Time Off
- Relax & Recharge Bonus
- Learning and Development Stipend
- Charity Match Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Home Solutions operates in the rapidly digitizing home services vertical, targeting a market of 47M+ homeowners
Company Size: Home Solutions is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment
Founded: Home Solutions was launched in Fall 2017 and incubated within Three Ships, a growth equity firm
Company Description:
- Home Solutions targets the home services vertical, matching homeowners with the right service provider to meet their needs
- The company's purpose is to simplify home services by creating high-quality content that pairs consumers with providers in various categories
- Home Solutions offers a comprehensive benefits package, including health insurance, 401(k) match, and flexible time off
Company Specialties:
- Home Services Marketplace
- Digital Transformation
- Performance Marketing
- Content Creation
Company Website: homesolutions.com
ASSUMPTION: Home Solutions is a growing company with a strong focus on digital transformation and performance marketing in the home services industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and ownership within the company
Reporting Structure: This role reports directly to the Creative Director and collaborates with various teams, including marketing, sales, and content
Work Arrangement: On-site, with the opportunity for flexible work arrangements based on performance and team needs
Growth Opportunities:
- Ownership and impact on the business, with the opportunity to drive company performance
- Exposure and learning from experienced team members with backgrounds in building and selling companies, managing large teams, and working with Fortune 500 brands
- Career growth opportunities, with no cap on promotions or the opportunity to own and put your stamp on important projects
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on ownership, impact, and career development.
🌍 Location & Work Environment
Office Type: Home Solutions has offices in Raleigh and Charlotte, NC, with a collaborative and supportive work environment
Office Location(s): 1122 Oberlin Rd, Raleigh, NC 27607, US and 4777 Sharon Rd, Charlotte, NC 28210, US
Geographic Context:
- Charlotte, NC, is the second-largest city in North Carolina, with a diverse population and a thriving job market
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and amenities
- Charlotte is home to a growing tech industry, with a strong focus on digital marketing and advertising
Work Schedule: Full-time, with flexible work arrangements available based on performance and team needs
ASSUMPTION: The work environment at Home Solutions is collaborative, supportive, and focused on driving company performance through digital transformation and innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the creative team
- Final interview with the Creative Director
Key Assessment Areas:
- Creative portfolio and samples of previous work
- Understanding of performance marketing metrics and KPIs
- Problem-solving skills and ability to think critically about creative challenges
- Cultural fit and alignment with Home Solutions' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your previous work, showcasing your creativity and ability to produce high-performing social ads
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with teams
- Research Home Solutions and the home services industry to demonstrate your understanding of the company and its mission
ATS Keywords: Social Media Advertising, Video Editing, Performance Marketing, Creative Production, User-Generated Content, Storytelling, Copywriting, AI Tools, Lead Generation, Funnel Analysis
ASSUMPTION: The interview process at Home Solutions is designed to assess the candidate's creative skills, problem-solving abilities, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Kapwing
- Capcut
- AI tools (ChatGPT 4.0, Claude, Replicate.AI, Perplexity, ElevenLabs, etc.)
- Short-form video editing tools
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are designed to streamline the creative production process and enable the candidate to produce high-performing social ads efficiently.
👔 Cultural Fit Considerations
Company Values:
- Simplify Home Services
- Collaborate and Win Together
- Embrace Change and Innovation
- Act with Integrity and Respect
- Deliver Results and Ownership
Work Style:
- Collaborative and supportive team environment
- Focus on driving company performance through digital transformation and innovative marketing strategies
- Opportunities for growth, ownership, and impact on the business
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you comfortable working with AI tools to brainstorm, iterate, and fill gaps in scriptwriting, audio, and visual production?
- Do you have a strong understanding of performance marketing metrics and KPIs?
- Are you comfortable being on camera and producing selfie-style or voiceover-driven footage?
- Do you have a creative mindset and the ability to produce engaging, high-performing social ads?
ASSUMPTION: Home Solutions values candidates who are collaborative, innovative, and results-driven, with a strong focus on driving company performance through digital transformation and creative marketing strategies.
⚠️ Potential Challenges
- Managing a high volume of ad production while maintaining quality and efficiency
- Keeping up with the latest trends and best practices in social media advertising
- Collaborating effectively with partners and internal teams to gather first-person footage and maintain a consistent brand voice
- Adapting to changes in the home services industry and market trends
ASSUMPTION: The potential challenges in this role are related to the high volume of ad production, the need to stay current with industry trends, and the requirement to collaborate effectively with partners and internal teams.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on performance marketing metrics and KPIs, as well as the requirement to produce high-performing social ads that drive customer acquisition
- In the home services industry, this role is unique in its focus on digital transformation and innovative marketing strategies
- Career paths in this role may include opportunities for growth and ownership within the company, with a strong focus on driving company performance
ASSUMPTION: This role is unique in its focus on performance marketing metrics, digital transformation, and innovative marketing strategies within the home services industry.
📝 Sample Projects
- Creating a social media ad campaign for a home services provider, targeting a specific audience and driving customer acquisition
- Producing a user-generated content (UGC) video series for a home services brand, showcasing real-life customer experiences and testimonials
- Developing a social media ad template library, enabling the creative team to produce high-performing ads efficiently and at scale
ASSUMPTION: Sample projects in this role may include creating social media ad campaigns, producing UGC video series, and developing ad template libraries to streamline the creative production process.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Home Solutions?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Home Solutions support the growth and development of its employees?
- What are the biggest challenges facing the home services industry, and how does Home Solutions plan to address them?
- How does Home Solutions foster a culture of innovation and creativity within the company?
ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the company's overall marketing strategy, the candidate's expected performance metrics, and the company's approach to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your previous work, showcasing your creativity and ability to produce high-performing social ads
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with teams
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
