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Performance E-Commerce Marketing Manager

Whitecollars
Full-time
On-site
San Francisco, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance E-Commerce Marketing Manager

πŸ”Ή Company: Whitecollars

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving customer acquisition and scaling a beloved product from $3M to $20M+
  • Leading a team including a Junior Media Buyer, senior CRO specialist, Klaviyo email marketer, and dev support
  • Managing paid channels, testing messaging and positioning, and optimizing across media, creative, tech, and tooling
  • Collaborating on the product roadmap and brand guidelines, then running with testing and scaling

ASSUMPTION: This role requires a strategic growth leader with a proven track record in e-commerce marketing to drive significant revenue growth and manage a team.

πŸ“‹ Key Responsibilities

βœ… Refine Creative & Messaging: Build a rapid testing pipeline to sharpen hooks focused on bonding rituals and educational value.

βœ… Own the growth P&L: Take charge of revenue and LTV: CAC targets; plan and manage paid media budgets with precision.

βœ… Scale Acquisition Channels: Lead paid growth across Meta (top priority), AppLovin, TikTok, Google, and new platforms, always aiming for strong, profitable ROAS.

βœ… Drive Lifecycle Revenue: Optimize Klaviyo flows and campaigns, using smart segmentation to lift LTV and deepen customer relationships.

βœ… Elevate the Team: Set OKRs, mentor team members, and make key hiring or team adjustments to maintain high performance.

βœ… Report With Clarity: Keep dashboards live and actionable; share weekly updates on cohorts and unit economics directly with the founders.

ASSUMPTION: This role requires a data-driven mindset and strong analytical skills to optimize performance and make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in e-commerce marketing, with a proven track record of driving significant revenue growth

Required Skills:

  • Deep expertise in E-Commerce platforms and Klaviyo
  • Mastered $300K+ monthly Meta ad budgets, driving impressive, sustainable ROAS
  • Fueled explosive growth for a DTC brand, scaling it past $10M in revenue
  • Built, inspired, coached, and managed the growth of the team across media, CRO, email, and creative
  • Data-obsessed strategist who lives for uncovering insights through detailed cohort analysis
  • Entrepreneurial go-getter with a bias for action, always chasing progress, not perfection
  • Hands-on experience with WooCommerce
  • Fluency in English, both verbal and written

Preferred Skills:

  • Experience with AppLovin, TikTok, and Google Ads
  • Familiarity with server-side attribution

ASSUMPTION: This role requires a strong background in e-commerce marketing and a proven ability to drive significant revenue growth.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location)

Benefits:

  • Flexible working hours with availability from 9 AM to 5 PM EST

Working Hours: Full-time, with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Human Resources

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2018

Company Description:

  • Whitecollars is a global Human Resource consulting and recruitment agency that supports business growth
  • They offer affordable, flat-fee recruitment solutions and tailored HR services
  • Their mission is to help clients build organizational resilience by cultivating a team of extraordinary employees

Company Specialties:

  • Recruitment & Selection
  • Human Resources Consulting

Company Website: http://www.whitecollars.net/

ASSUMPTION: Whitecollars is a small to medium-sized company with a focus on human resources consulting and recruitment. They prioritize personalized services and customer satisfaction.

πŸ“Š Role Analysis

Career Level: Mid-Senior level role, with the potential for growth and leadership opportunities

Reporting Structure: Reports directly to the two founders (Tech & Product Marketing)

Work Arrangement: Fully remote, with availability from 9 AM to 5 PM EST

Growth Opportunities:

  • Potential to grow the team and take on more responsibilities
  • Opportunity to collaborate on the product roadmap and brand guidelines
  • Chance to work with a dynamic, mission-driven company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead a team and collaborate on strategic initiatives.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): San Francisco, California, United States

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup scene
  • The city offers a diverse range of cultural attractions and outdoor activities
  • San Francisco has a cost of living that is higher than the national average

Work Schedule: Full-time, with flexible hours

ASSUMPTION: This role is fully remote, with the expectation that the candidate will be available during core business hours (9 AM to 5 PM EST).

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • In-depth interview with the founders to discuss the role and company culture
  • Skills assessment or case study presentation
  • Final interview with the team or additional stakeholders

Key Assessment Areas:

  • Strategic thinking and growth planning
  • Data analysis and interpretation skills
  • Team management and leadership abilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your experience with e-commerce marketing and driving revenue growth
  • Include specific examples of successful campaigns and their results
  • Tailor your resume and cover letter to emphasize your relevant skills and experience
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style

ATS Keywords: E-Commerce, Marketing, Growth, Paid Media, CRO, Email Marketing, Team Management, Data Analysis, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and team management abilities. The company will also prioritize cultural fit and alignment with their mission and values.

πŸ› οΈ Tools & Technologies

  • E-Commerce Platforms (e.g., WooCommerce)
  • Klaviyo
  • Meta Ads (Facebook Ads)
  • AppLovin
  • TikTok Ads
  • Google Ads
  • Data Analysis Tools (e.g., Google Analytics, Tableau)

ASSUMPTION: This role requires proficiency in various e-commerce platforms, marketing tools, and data analysis software. The candidate should have experience with at least some of these tools and be willing to learn new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Results-oriented

Work Style:

  • Entrepreneurial and autonomous
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable making data-driven decisions and taking calculated risks?
  • Do you enjoy working collaboratively with a team to achieve shared goals?
  • Are you able to adapt to new tools and technologies as needed?

ASSUMPTION: Whitecollars values candidates who are entrepreneurial, data-driven, and collaborative. They prioritize cultural fit and alignment with their mission and values.

⚠️ Potential Challenges

  • Managing a remote team and ensuring productivity and engagement
  • Balancing the need for growth with the need for sustainable, profitable ROAS
  • Adapting to a fast-paced, dynamic work environment
  • Managing a significant budget and ensuring precision in planning and execution

ASSUMPTION: This role presents several challenges, including managing a remote team, balancing growth and profitability, and adapting to a fast-paced work environment. The candidate should be comfortable with these challenges and have strategies for overcoming them.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior E-Commerce Marketing Manager or a Director of E-Commerce Marketing
  • However, this role is unique in its focus on driving significant revenue growth and managing a team to achieve that growth
  • This role offers the opportunity to work with a dynamic, mission-driven company and collaborate on strategic initiatives

ASSUMPTION: This role is similar to other senior-level e-commerce marketing roles but offers unique opportunities for growth and collaboration. The candidate should consider how this role aligns with their career goals and aspirations.

πŸ“ Sample Projects

  • Developing and executing a comprehensive growth strategy for a DTC brand
  • Optimizing paid media campaigns to improve ROAS and drive revenue growth
  • Building and managing a high-performing team of marketing specialists
  • Collaborating with the founders to refine the product roadmap and brand guidelines

ASSUMPTION: These sample projects are representative of the types of initiatives the candidate may be expected to undertake in this role. They should be prepared to discuss their experience with similar projects and the results they achieved.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's long-term growth plans?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development of its employees?
  • What is the company's approach to work-life balance?
  • How does the company measure the success of this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the expectations for success. The candidate should prepare additional questions based on their research and the information provided in the job description.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.