I

Performance Manager Commerce (Nike Account)

IPG Mediabrands
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Manager Commerce (Nike Account)

πŸ”Ή Company: IPG Mediabrands

πŸ”Ή Location: Amsterdam, North Holland, Netherlands

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing performance metrics and strategies for the Nike account
  • Analyzing data to drive sales and improve customer engagement
  • Collaborating with digital channel teams for a multi-channel performance approach
  • Identifying trends in retail and client industries

ASSUMPTION: This role requires a strong understanding of commerce strategies and experience in performance management. A background in working with major brands, particularly in retail, is preferred.

πŸ“‹ Key Responsibilities

βœ… Coordinate and optimize weekly and monthly client performance reporting

βœ… Continual evaluation of digital marketing strategies to identify opportunities for competitive advantage

βœ… Liaison between digital channel teams to help contribute towards a multi-channel performance approach/strategy

βœ… Mastering, identifying, and communicating trends in retail and client industries

βœ… Establishing current and long-term goals and objectives for performance campaigns

βœ… Coordinate and optimize monthly performance ROAS forecasting

βœ… Lead recommendations for division of budget, accounting for media spend, agency fees, tracking fees, etc.

βœ… Creating and presenting case studies, POVs, etc.

βœ… Analyzing digital channel planning budgets of assigned campaigns to identify strengths and weaknesses and ensures proper financial allocation

βœ… Analyzing retail sales reports

βœ… Expressing differences in Media Metrics

βœ… Participating in discussions on attribution, audiences, and intent internally and externally

βœ… Demonstrating a clear point of view on the value of D2C commerce and on the future of eCommerce for clients

βœ… In close alignment with the Director of Marketplace: Manage investment plans vs monthly actuals and recommendations on investments, between INI channels and partners (Awin)

ASSUMPTION: This role involves a high level of data analysis and strategic thinking to drive performance and improve customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience within an agency environment, with a focus on performance management and commerce strategies

Required Skills:

  • Advanced/Cutting Edge knowledge of Google, Facebook, Display vendors
  • Advanced understanding of accelerating client sales through both paid channels
  • Demonstrable experience working on enterprise-level eCommerce media accounts with large ($1m+) budgets
  • Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies
  • Excellent presence and presentation skills
  • Excellent writing skills with an attention to detail
  • Proficiency in Microsoft Excel

Preferred Skills:

  • Working knowledge of Word and PowerPoint

ASSUMPTION: Candidates with experience in retail or consumer goods industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for mid-level performance managers in the Netherlands)

Benefits:

  • Health insurance
  • Pension plan
  • Employee discounts on Nike products

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level performance managers in the Netherlands. Actual salary may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising & Marketing

Company Size: 10,001+ employees (Global), with a smaller local presence in the Netherlands

Founded: 1985 (Global), with local offices established in the Netherlands in the 1990s

Company Description:

  • IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
  • Manages over $47 billion in marketing investment globally on behalf of its clients
  • Employs over 18,000 diverse marketing communication professionals in more than 130 countries

Company Specialties:

  • Media Planning & Buying
  • Automation & Programmatic
  • Digital Media
  • Branded Content
  • Media Barter
  • Online, Mobile, and Social Media Marketing
  • Sponsorship and Sports Marketing
  • ROI and Consumer Research
  • Hyper-Local and Multicultural Marketing
  • Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global company with a diverse range of clients and services. The local office in the Netherlands is part of this global network, offering opportunities for international collaboration and growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Director of Marketplace

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

  • Potential to work on high-profile accounts and gain experience in managing performance for major brands
  • Opportunities for professional development and training within the global IPG Mediabrands network
  • Possibility to progress to a senior or management role within the company

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to work on high-profile accounts and gain experience in managing performance for major brands.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Amsterdam, Netherlands

Geographic Context:

  • Amsterdam is the capital and most populous city in the Netherlands
  • The city is known for its vibrant culture, historic canals, and diverse industries, including advertising and marketing
  • Amsterdam offers a high quality of life, with excellent public transportation, education, and healthcare systems

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available

ASSUMPTION: The office location in Amsterdam offers a vibrant and dynamic work environment, with easy access to public transportation and cultural attractions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and/or team members
  • Final interview with the Director of Marketplace

Key Assessment Areas:

  • Performance management skills
  • Understanding of commerce strategies and trends
  • Analytical and problem-solving skills
  • Communication and presentation skills

Application Tips:

  • Highlight relevant experience in performance management and commerce strategies
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare examples of your work demonstrating your ability to analyze data and drive performance

ATS Keywords: Performance management, commerce strategies, data analysis, Nike, retail, marketing, advertising

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with relevant experience in performance management and commerce strategies.

πŸ› οΈ Tools & Technologies

  • Microsoft Excel
  • PowerPoint
  • Word
  • Google Analytics
  • Facebook Ads Manager
  • Google Ads

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with digital marketing tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Challenge: IPG Mediabrands is a company of Challengers, focused on driving results and challenging the status quo
  • Together: The company believes in the power of collaboration and working together to achieve success

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you have experience working with major brands, particularly in retail?
  • Are you comfortable analyzing data to drive performance and improve customer engagement?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: IPG Mediabrands values candidates who are data-driven, collaborative, and results-focused, with a strong understanding of retail and commerce strategies.

⚠️ Potential Challenges

  • Managing performance for a major brand like Nike can be challenging and demanding
  • Working in a fast-paced, dynamic agency environment can be stressful at times
  • Collaborating with multiple digital channel teams may require strong communication and project management skills
  • Amsterdam can be an expensive city to live in, with a high cost of living compared to other parts of the Netherlands

ASSUMPTION: This role may present challenges related to managing performance for a major brand, working in a fast-paced agency environment, and the cost of living in Amsterdam.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Performance Manager or Ecommerce Manager role within an advertising or marketing agency
  • However, this role is unique in its focus on the Nike account and the opportunity to work with a major global brand
  • Career progression in this role may lead to senior or management positions within the company or the global IPG Mediabrands network

ASSUMPTION: This role offers unique opportunities to work with a major global brand and progress to senior or management positions within the company or the global IPG Mediabrands network.

πŸ“ Sample Projects

  • Analyzing retail sales reports to identify trends and opportunities for improvement
  • Developing and presenting case studies on the performance of Nike eCommerce campaigns
  • Collaborating with digital channel teams to optimize performance across multiple channels

ASSUMPTION: These sample projects demonstrate the data-driven, analytical, and collaborative nature of the role, as well as the opportunity to work on high-profile accounts and gain experience in managing performance for major brands.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does IPG Mediabrands support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does IPG Mediabrands approach work-life balance for its employees?

ASSUMPTION: These questions can help you better understand the work environment, team dynamics, and expectations for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IPG Mediabrands careers page
  • Tailor your resume and cover letter to highlight relevant experience in performance management and commerce strategies
  • Prepare examples of your work demonstrating your ability to analyze data and drive performance
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.