Performance Manager - SEM

📌 Core Information

🔹 Job Title: Performance Manager - SEM

🔹 Company: dentsu

🔹 Location: Melbourne - 510 Church Street

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Primary focus on supporting the Digital Director with implementational planning across the total media landscape.
• Digital media planning & activation, responding to briefs, media partner management and negotiation.
• Digital media reporting & insights, and driving innovation within the digital strategy of our clients.
• Client administration including WIPs, Contact Reports and Timeline Management.
• Delivering best-in-class media planning with appropriate levels of proprietary and industry tools.

ASSUMPTION: This role requires a strong understanding of SEM strategies, data analysis, and team management. The ideal candidate will have experience in driving successful campaigns and growing teams.

📋 Key Responsibilities

✅ Support the Digital Director with implementational planning across the total media landscape.

✅ Digital media planning & activation, responding to briefs, media partner management and negotiation.

✅ Digital media reporting & insights, and driving innovation within the digital strategy of our clients.

✅ Client administration including WIPs, Contact Reports and Timeline Management.

✅ Deliver best-in-class media planning with appropriate levels of proprietary and industry tools.

✅ Execute media trading and activation with a paid media digital performance lean.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and client management. Strong communication and interpersonal skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in digital media planning, buying, or a related role.

Required Skills:

• Proficient in core media planning, buying and reporting tools: SEM, Google Ads, Social Platforms, GA4, SA360, Campaign Manager.
• Strong understanding of paid social, display, and search media channels.
• Demonstrated experience and strong technical skillset with relevant Data & Analytics platforms.
• Experience in implementation and management of tracking solutions using Google Tag Manager.
• Comprehensive understanding of the Australian media landscape with strong digital and Performance Media focus.

Preferred Skills:

• Experience with Spectra SMD, CM360, Google Looker Studio.

ASSUMPTION: Candidates should have a proven track record in digital media planning and execution, with a strong understanding of the Australian media landscape and relevant tools.

💰 Compensation & Benefits

Salary Range: AU$80,000 - AU$120,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Flexibility: Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up.
• Volunteer Leave: The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change.
• Annual Leave: 5 weeks annual leave after 2 years of service.
• Wellness Days: 3 whole company Wellness days off per year for you to switch off and take your day, your way.
• Career Development: Career Development and Learning & Development opportunities, including access to our global online dentsu University.

Working Hours: Full-time, 40 hours per week, with flexible working arrangements.

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. dentsu is a global network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands.

Company Size: 10,001+ employees. As a large organization, dentsu offers a wide range of opportunities for career growth and development.

Founded: 1901. dentsu has a rich history and extensive experience in the advertising industry.

Company Description:

• dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands.
• Carat, one of dentsu’s global leadership brands, is the world’s first media agency and is consistently ranked the #1 media agency in the world.
• dentsu offers a diverse and inclusive culture, enabling employees to bring their whole selves to work and be proud of doing so.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu is a large, global organization with a strong presence in the advertising industry. The company offers a wide range of services and has a diverse and inclusive culture.

📊 Role Analysis

Career Level: Mid-level. The Performance Manager - SEM role is a mid-level position, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Performance Manager - SEM will report directly to the Digital Director and work closely with the media team to deliver best-in-class media planning and execution.

Work Arrangement: Hybrid. The role offers a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Progression to a senior role within the media team or exploration of other opportunities within dentsu’s global network of brands.
• Access to career development and learning opportunities through dentsu University.
• Potential to work on a range of wonderful clients, gaining diverse experience and exposure.

ASSUMPTION: The Performance Manager - SEM role offers opportunities for career growth and development within dentsu’s global network of brands. The role also provides exposure to a diverse range of clients, allowing for the development of a broad skillset.

🌍 Location & Work Environment

Office Type: Hybrid. The role offers a hybrid work arrangement, with a mix of on-site and remote work.

Office Location(s): Melbourne - 510 Church Street

Geographic Context:

• Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes.
• The office is located in the heart of Melbourne’s CBD, offering easy access to public transportation and amenities.
• Melbourne has a temperate oceanic climate, with warm summers and cool winters.

Work Schedule: Full-time, 40 hours per week, with flexible working arrangements.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility. The Melbourne office is centrally located, providing easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screen with the Talent Acquisition team.
• In-depth interview with the hiring manager and/or team members.
• Final interview with the Digital Director.

Key Assessment Areas:

• Understanding of digital media planning, buying, and reporting.
• Problem-solving and analytical skills.
• Communication and interpersonal skills.
• Cultural fit with dentsu’s values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Australian media landscape and digital trends.
• Showcase your ability to manage multiple projects and clients simultaneously.

ATS Keywords: SEM, Google Ads, Social Platforms, GA4, SA360, Campaign Manager, Digital Media Planning, Media Activation, Media Reporting, Client Administration, Media Partner Management, Negotiation, Innovation, Digital Strategy

ASSUMPTION: The application process for dentsu involves multiple stages, with a focus on assessing the candidate’s understanding of digital media planning, buying, and reporting, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• SEM, Google Ads, Social Platforms, GA4, SA360, Campaign Manager, Spectra SMD, CM360, Google Looker Studio

ASSUMPTION: The role requires proficiency in a range of digital media planning, buying, and reporting tools. Candidates should have experience with the listed tools and be willing to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Creativity
• Accountability

Work Style:

• Flexible and adaptable
• Results-driven
• Collaborative and team-oriented
• Proactive and solutions-focused

Self-Assessment Questions:

• How do you demonstrate innovation in your approach to digital media planning and execution?
• Can you provide an example of a time when you had to manage multiple projects and clients simultaneously, and how you ensured their success?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you’ve worked on?

ASSUMPTION: dentsu values innovation, integrity, collaboration, creativity, and accountability. Candidates should be able to demonstrate these values in their application and interview responses.

⚠️ Potential Challenges

• The role may require working on multiple projects and clients simultaneously, requiring strong time management and prioritization skills.
• The digital media landscape is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and tools.
• The role may involve working with tight deadlines and managing client expectations, requiring strong communication and project management skills.
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring the candidate to be proactive and adaptable.

ASSUMPTION: The Performance Manager - SEM role presents several challenges, including managing multiple projects and clients, staying up-to-date with the latest trends and tools, and working with tight deadlines and client expectations. The hybrid work arrangement may also present unique challenges in terms of communication and collaboration.

📈 Similar Roles Comparison

• The Performance Manager - SEM role is similar to other digital media planning and buying roles, but with a focus on SEM strategies and execution.
• The role requires a strong understanding of the Australian media landscape and digital trends, with a focus on performance media.
• The role offers opportunities for career growth and development within dentsu’s global network of brands, with potential progression to senior roles or exploration of other opportunities.

ASSUMPTION: The Performance Manager - SEM role is similar to other digital media planning and buying roles, but with a unique focus on SEM strategies and execution. The role offers opportunities for career growth and development within dentsu’s global network of brands.

📝 Sample Projects

• Developing and executing a comprehensive SEM strategy for a major retail client, resulting in a 25% increase in online sales.
• Managing a team of media professionals to deliver best-in-class media planning and execution for a range of wonderful clients, with a focus on driving business outcomes.
• Implementing and managing tracking solutions using Google Tag Manager for a range of clients, resulting in improved data accuracy and insights.

ASSUMPTION: The Performance Manager - SEM role involves a range of projects, from strategic planning and execution to client management and team leadership. Candidates should be able to demonstrate their ability to manage multiple projects and clients simultaneously, with a focus on driving business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader media team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does dentsu support the professional development and growth of its employees?
• What are the key challenges facing the media team and how can this role contribute to addressing them?
• How does dentsu foster a culture of innovation and creativity, and what opportunities are there for me to contribute to this?

ASSUMPTION: The interview process for the Performance Manager - SEM role should focus on understanding the team structure and dynamics, the key priorities for the role, and the opportunities for professional development and growth. Candidates should also ask about the key challenges facing the media team and how they can contribute to addressing them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your work, demonstrating your ability to manage multiple projects and clients simultaneously, with a focus on driving business outcomes.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.