Performance Marketer

📌 Core Information

🔹 Job Title: Performance Marketer

🔹 Company: Starfish Hiring

🔹 Location: Singapore, Singapore

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving measurable growth through data-driven strategies and paid digital channels
• Optimizing and scaling campaigns across various platforms to improve customer acquisition
• Collaborating with cross-functional teams to align marketing goals and core audience segmentation
• Managing performance marketing budgets and making data-backed recommendations

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of work being done remotely.

📋 Key Responsibilities

✅ Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions.

✅ Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.

✅ Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation.

✅ Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.

✅ Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.

✅ Facilitate performance marketing agency conversations to ensure timely completion of optimization work.

✅ Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, with a strong emphasis on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns

Required Skills:

• Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms
• Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.)
• Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment
• Excellent communication and reporting skills, with an emphasis on presenting performance data and actionable insights

Preferred Skills:

• Experience with A/B testing tools and methodologies
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 9,000 per month (based on experience level and industry standards for performance marketing roles in Singapore)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours per week, with flexible hours and the ability to work remotely)

ASSUMPTION: The salary range provided is an estimate based on industry standards for performance marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on employer drug testing and employee screening services

Company Size: Small to medium-sized (51-200 employees), which may offer a more agile and collaborative work environment

Founded: 2016, with a relatively short history but a clear focus on growth and innovation in the industry

Company Description:

• Starfish Hiring aims to create a comprehensive and convenient way for employers to drug test employees through its innovative dashboard, customizable plans, and extensive lab network
• The company's goal is to make drug testing seamless and easy for employers, with a focus on providing a user-friendly and efficient service
• Starfish Hiring is a privately held company, with headquarters in Houston, Texas, and a presence in Singapore

Company Specialties:

• Drug Testing
• Employee Screening
• Drug & Alcohol Testing
• Third-Party Administrator

Company Website: http://www.starfish.com

ASSUMPTION: While the company's primary focus is on employer drug testing and employee screening services, this role is part of the marketing team and is not directly involved in these services.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and advancement within the marketing team

Reporting Structure: This role may report directly to the marketing manager or director, depending on the company's organizational structure

Work Arrangement: Remote OK, with the opportunity for flexible hours and a hybrid work arrangement if desired

Growth Opportunities:

• Potential advancement within the marketing team, such as senior marketing roles or management positions
• Opportunities to work on diverse campaigns and gain experience in various digital marketing channels
• Possibility to collaborate with cross-functional teams and gain exposure to other aspects of the business

ASSUMPTION: Given the company's focus on growth and innovation, there may be opportunities for the successful candidate to take on additional responsibilities and grow within the organization.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space

Office Location(s): Houston, Texas (headquarters), with a presence in Singapore

Geographic Context:

• Singapore is a global hub for finance, technology, and business, with a thriving startup ecosystem
• The city-state is known for its multicultural environment, high quality of life, and excellent infrastructure
• Singapore's time zone (GMT+8) may require some flexibility in working hours to accommodate global team members

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: While the role is remote-friendly, the successful candidate may be expected to attend occasional in-person meetings or events, depending on the company's policies and the candidate's location.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• Technical assessment or case study (if applicable)
• Final interview with the hiring manager or marketing team
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign optimization and strategy development
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and achievements in performance marketing, with a focus on data-driven results
• Tailor your resume and cover letter to emphasize your skills and experience in the required areas
• Prepare for behavioral and situational interview questions that focus on your problem-solving, decision-making, and communication skills

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, LinkedIn, Programmatic Advertising, Conversion Optimization, Data Analytics, Campaign Optimization, Budget Management, Lead Generation, Customer Acquisition, Communication Skills, Reporting Skills, Cross-Functional Collaboration

ASSUMPTION: The application process may vary depending on the company's hiring practices and the specific needs of the role. It is essential to review the job description and company website for the most accurate and up-to-date information.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• LinkedIn Ads
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
• Data analytics and tracking tools (e.g., Google Analytics, SEMRush)
• Marketing automation platforms (e.g., HubSpot, Marketo) - optional

ASSUMPTION: The successful candidate should be comfortable learning and using new tools and technologies as needed to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Starfish Hiring aims to create a comprehensive and convenient way for employers to drug test employees through its innovative dashboard, customizable plans, and extensive lab network
• Customer Focus: The company's goal is to make drug testing seamless and easy for employers, with a focus on providing a user-friendly and efficient service
• Collaboration: As a small to medium-sized company, Starfish Hiring may prioritize a collaborative and agile work environment

Work Style:

• Data-driven: This role requires a strong focus on data analysis and optimization to drive campaign performance
• Autonomous: The successful candidate should be able to work independently and manage multiple projects in a fast-paced environment
• Adaptable: As a remote-friendly company, Starfish Hiring may value candidates who can adapt to different work environments and collaborate effectively with global team members

Self-Assessment Questions:

• How do you approach data analysis and interpretation to inform marketing strategies and optimize campaign performance?
• Can you provide an example of a time when you had to manage multiple projects and prioritize your workload in a fast-paced environment?
• How do you adapt your work style to collaborate effectively with global team members in a remote work environment?

ASSUMPTION: While the company's values and work style are not explicitly stated, they can be inferred from the job description and the company's mission to provide a comprehensive and convenient way for employers to drug test employees.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
• Working with global team members and stakeholders, requiring effective communication and collaboration across time zones
• Adapting to new tools and technologies as needed to optimize campaign performance, requiring a willingness to learn and grow
• Balancing data-driven decision making with creative problem-solving, requiring a strong analytical mindset and a willingness to take calculated risks

ASSUMPTION: These potential challenges are based on the role's requirements and the company's remote-friendly work environment. The successful candidate should be able to navigate these challenges effectively and contribute to the company's growth and success.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position may offer more autonomy and responsibility for campaign optimization and strategy development
• As a small to medium-sized company, Starfish Hiring may provide more opportunities for growth and advancement within the marketing team
• This role may require a stronger focus on data analysis and optimization compared to other marketing roles, such as brand management or content creation

ASSUMPTION: While the specific details of this role may vary depending on the company's hiring practices and the candidate's experience, the core responsibilities and required qualifications are consistent with other performance marketing roles in the industry.

📝 Sample Projects

• Developing and implementing a multi-channel marketing strategy to drive customer acquisition and engagement for a new product launch
• Optimizing paid search campaigns to improve click-through rates, conversion rates, and return on ad spend for an e-commerce client
• Conducting A/B tests on creative, targeting, and landing pages to improve the performance of a lead generation campaign for a B2B client

ASSUMPTION: These sample projects are based on the role's core responsibilities and required qualifications. The successful candidate should be able to provide relevant examples of their experience and achievements in performance marketing.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does the company support the professional growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has implemented, and what role this position would have played in its execution?
• How does the company measure the success of its marketing efforts, and how would this role contribute to those metrics?
• What are the most significant challenges facing the marketing team in the coming months, and how would this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the company's marketing strategy, team dynamics, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, with a focus on data-driven results
• Prepare for behavioral and situational interview questions that focus on your problem-solving, decision-making, and communication skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.