📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Vercel
🔹 Location: Hybrid - San Francisco
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Designing, building, and scaling Vercel's paid-growth engine to maximize qualified pipeline while maintaining best-in-class ROAS / marginal CAC.
- Building and managing a channel roadmap, including hypotheses, budgets, and measurement plans for SEM, SMM, Display, Dev-community media, ABM, programmatic, and other channels.
- Standing up net-new channels, campaigns, and creative from scratch, and iterating rapidly to achieve product-channel fit.
- Partnering with Product Marketing, Brand, DevRel, and Revenue Ops to align narratives, landing pages, and measurement.
ASSUMPTION: This role requires a strong background in performance/growth marketing for dev-tool or API/SaaS products, with a proven track record of launching channels from scratch and managing multi-million-dollar spends.
📋 Key Responsibilities
✅ Own the performance marketing strategy that maximizes qualified pipeline while maintaining best-in-class ROAS / marginal CAC.
✅ Build the channel roadmap, including hypotheses, budgets, and measurement plans for various channels.
✅ Stand up net-new channels, campaigns, and creative from scratch, and iterate rapidly to achieve product-channel fit.
✅ Own campaign architecture, tracking, QA, and day-to-day bid/creative optimization.
✅ Orchestrate a bench of best-in-class agencies and contractors across SEM, paid social, display, native, developer media, and emerging channels.
✅ Partner with Product Marketing, Brand, DevRel, and Revenue Ops to align narratives, landing pages, and measurement.
ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong focus on data-driven decision-making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in performance/growth marketing, with 5+ years owning paid budgets for dev-tool or API/SaaS products
Required Skills:
- Proven track record of launching channels from scratch and managing multi-million-dollar spends without efficiency erosion
- Hands-on experience with Google Ads, LinkedIn, Meta, X, programmatic DSPs, and analytics (GA4, Looker, Mode, SQL)
- Fluency in B2D and technical buyer psychology
- Proven record of agency leadership (selection, onboarding, creative direction, performance governance)
- Obsessively data-driven, with a strong focus on incrementality vs. attribution and defending spend to Finance
- Creative thinker who can brief landing pages, video ads, and interactive demos that resonate with engineers
Preferred Skills:
- Prior success marketing infrastructure-as-code, edge networks, or serverless platforms
- Familiarity with CDPs, reverse-ETL, and post-signup lifecycle automation
- Experience localizing campaigns for EMEA and APAC developer ecosystems
ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record of launching and scaling channels for dev-tool or API/SaaS products.
💰 Compensation & Benefits
Salary Range: $175,000 - $225,000 USD per year (San Francisco-based range)
Benefits:
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - mentorship and events to build your network and skills
- Flexible Time Off
- Work From Home budget for outfitting your space as needed
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site in San Francisco)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location and skills. The total compensation package also includes benefits and equity-based compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Vercel operates in the software development industry, focusing on providing developer tools and cloud infrastructure for building, scaling, and securing a faster, more personalized web.
Company Size: Vercel has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth.
Founded: Vercel was founded in 2015, and has since grown to become a leading platform for frontend developers, with popular tools like Next.js, v0, AI SDK, and Turborepo.
Company Description:
- Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.
- Customers like Under Armour, Nintendo, The Washington Post, and Zapier use Vercel to build dynamic user experiences on the web.
- Vercel is committed to fostering and empowering an inclusive community within its organization.
Company Specialties:
- Next.js
- Developer Velocity
- Open Source
- Developer Experience
- React
- and Web Development
Company Website: vercel.com
ASSUMPTION: Vercel's focus on developer tools and cloud infrastructure makes it an attractive option for candidates interested in the tech industry and looking to work with cutting-edge technologies.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a senior IC role with significant responsibility for Vercel's paid-growth engine.
Reporting Structure: The Performance Marketer will report directly to the Head of Growth Marketing.
Work Arrangement: This role is offered as a hybrid position, with three days required on-site in San Francisco.
Growth Opportunities:
- As Vercel continues to grow, there may be opportunities for the Performance Marketer to take on additional responsibilities or move into a management role.
- The company's focus on learning and growth provides opportunities for professional development and skill-building.
- Working closely with various teams, such as Product Marketing, Brand, DevRel, and Revenue Ops, can offer insights into other aspects of the business and potential career paths.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Vercel's success and advance their career within the company.
🌍 Location & Work Environment
Office Type: Vercel's headquarters is located in San Francisco, California, with a hybrid work arrangement requiring three days on-site.
Office Location(s): 101 15th St, San Francisco, CA 94133, US
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth.
- The city is known for its diverse culture, vibrant neighborhoods, and numerous attractions.
- San Francisco's climate is mild, with cool summers and mild winters, making it an enjoyable place to live and work year-round.
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site in San Francisco)
ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives while still benefiting from in-person collaboration and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- On-site or virtual interview with the team
- Final interview with the Head of Growth Marketing
Key Assessment Areas:
- Marketing strategy and channel roadmap development
- Campaign architecture, tracking, and optimization
- Agency management and performance governance
- Data-driven decision-making and incrementality vs. attribution
- Cultural fit and alignment with Vercel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to performance marketing, including your strategies for launching channels from scratch and managing multi-million-dollar spends.
- Demonstrate your understanding of Vercel's business and the developer tools market by discussing how you would approach growing the company's pipeline.
ATS Keywords: Performance marketing, growth marketing, SEM, SMM, Display Advertising, ABM, programmatic, Google Ads, LinkedIn, Meta, analytics, data-driven, creative thinking, campaign management, technical buyer psychology, agency leadership
ASSUMPTION: Vercel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and strategic thinking in the performance marketing space.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads (Facebook, Instagram, etc.)
- Programmatic DSPs (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Analytics tools (GA4, Looker, Mode, SQL)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on Vercel's specific tech stack and preferences.
👔 Cultural Fit Considerations
Company Values:
- Empowering developers
- Shipping great products
- Fostering an inclusive community
- Continuous learning and growth
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable
- Customer-focused and user-centric
Self-Assessment Questions:
- Do you have a proven track record of launching channels from scratch and managing multi-million-dollar spends in the performance marketing space?
- Are you comfortable working in a hybrid environment, with three days required on-site in San Francisco?
- Do you thrive in a data-driven, results-oriented culture, and are you able to defend your spend to Finance?
ASSUMPTION: Vercel values candidates who are passionate about empowering developers, shipping great products, and fostering an inclusive community. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- The hybrid work arrangement may not be suitable for candidates who prefer a fully remote or fully on-site work environment.
- The role requires a strong understanding of the developer tools market and the ability to quickly adapt to changes in the industry.
- The performance marketing landscape is constantly evolving, and the successful candidate will need to stay up-to-date with the latest trends and best practices.
- Managing a multi-million-dollar spend requires strong budgeting, forecasting, and optimization skills, as well as the ability to make data-driven decisions under pressure.
ASSUMPTION: These potential challenges are inherent to the role and require a proactive, strategic, and data-driven approach to overcome.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a unique focus on the developer tools market and the opportunity to work with cutting-edge technologies.
- Vercel's hybrid work arrangement provides flexibility for employees, allowing them to balance their work and personal lives while still benefiting from in-person collaboration and networking opportunities.
- As a senior IC role, this position offers significant growth potential and the opportunity to make a substantial impact on Vercel's success.
ASSUMPTION: This role offers a unique combination of industry focus, work-life balance, and growth potential, making it an attractive option for experienced performance marketing professionals.
📝 Sample Projects
- Developing and executing a channel roadmap for Vercel's paid-growth engine, including hypotheses, budgets, and measurement plans for SEM, SMM, Display, Dev-community media, ABM, programmatic, and other channels.
- Standing up a net-new channel, such as a developer community media platform, from scratch and iterating rapidly to achieve product-channel fit.
- Optimizing campaign architecture, tracking, and bid/creative optimization for Vercel's existing paid-growth engine to maximize qualified pipeline while maintaining best-in-class ROAS / marginal CAC.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Performance Marketer role at Vercel.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Vercel's paid-growth engine, and what are the biggest opportunities for improvement?
- How does Vercel approach collaboration and communication between the Growth Marketing team and other departments, such as Product Marketing, Brand, DevRel, and Revenue Ops?
- What are the key performance indicators (KPIs) and metrics used to measure the success of Vercel's paid-growth engine, and how are they tracked and reported?
- How does Vercel support the professional development and growth of its employees, particularly within the Growth Marketing team?
- What are the biggest challenges facing Vercel's paid-growth engine in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand Vercel's performance marketing strategy, team dynamics, and growth opportunities, as well as the specific challenges and priorities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your performance marketing strategies, channel roadmaps, and campaign management successes.
- Prepare for your interviews by researching Vercel's business, the developer tools market, and the specific challenges and opportunities facing Vercel's paid-growth engine.
- Follow up with the hiring manager after your interviews to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
