Performance Marketer

🚀 Job Overview As a Growth Hacker / Performance Marketer at REDspace, you'll play a crucial role in driving the success of their exciting new product offerings, such as Mockingbird (UseMockingbird.ai). You'll leverage your expertise in digital marketing to attract and engage new customers, contributing to REDspace's continued growth trajectory. You'll work closely with the Brand Director and design team to execute impactful marketing initiatives that drive awareness, engagement, and conversions.

📋 Key Responsibilities ✅ Develop and implement data-driven growth marketing strategies across digital channels (paid search, paid social, SEO, email marketing, influencer partnerships, referral programs, etc.) ✅ Identify and test new acquisition channels to drive high-quality traffic and conversions ✅ Optimize customer acquisition funnels, retention loops, and engagement strategies to increase lifetime value ✅ Develop and implement comprehensive growth strategies to acquire and retain customers for new product lines ✅ Identify, engage, and contribute to online communities aligned with product visions to build awareness and gain early feedback ✅ Plan, execute, and analyze paid advertising campaigns across Google Ads, social media, and email marketing ✅ Continuously monitor campaign performance and optimize for ROAS, CAC, and conversion rates ✅ Leverage marketing automation tools to optimize lead nurturing and conversion rates ✅ Conduct A/B tests to identify and implement high-performing marketing tactics, on materials, landing pages, and messaging to improve key metrics ✅ Track, analyze, and report on key growth KPIs (CAC, LTV, Churn, ROAS, CTR, etc.) ✅ Use analytics tools (Google Analytics, HubSpot, etc.) to extract insights and inform decision-making ✅ Implement and monitor attribution models to understand customer journeys and optimize marketing spend ✅ Leverage content marketing, link-building, and technical SEO to improve website traffic and conversion rates ✅ Plan, write, and manage social media content across various platforms, ensuring consistent brand messaging and engagement ✅ Write and develop marketing content such as blog posts, case studies, landing pages, and other assets to support brand growth and customer acquisition ✅ Work closely with the Brand Director and cross-functional teams, including product, sales, and design, to ensure alignment and maximum impact

🎯 Required Qualifications Education: Not specified Experience: 3-5 years of experience in growth marketing, performance marketing, or a similar role Skills: - Experience with product-led growth strategies - Strong copywriting skills and experience creating marketing content - Hands-on experience with A/B testing, landing page optimization, and CRO techniques - Knowledge of CRM and marketing automation tools (HubSpot) - Comfortable leveraging AI to increase output and efficiency - Strong understanding of digital marketing channels and tactics - Strong proficiency in analytics tools (e.g., Google Analytics, Google Ads, social media analytics) - Strong understanding of SEO principles and growth hacking tactics

💰 Compensation & Benefits Salary Range: Not specified Benefits: - Fully company-funded health, vision, dental, EFAP, and life insurance coverage with access to virtual doctor visits via Maple - Pension plan contribution matching - Flexible Health Spending Account and/or Lifestyle Spending Account Industry Comparison: Not specified

🔍 Company Context Industry Position: REDspace is a team of passionate innovators dedicated to building cutting-edge software solutions, empowering businesses across various industries to achieve their goals with expertise in video delivery & streaming, learning platforms, custom web development, and more. Company Size: Not specified Company Stage: Not specified

📊 Role Analysis Career Level: Mid-level Reporting Structure: Not specified Team Size/Composition: Not specified Growth Opportunities: The role offers the opportunity to contribute to the growth and success of new product lines, with potential for career advancement within the company.

🌍 Location & Work Environment Office Type: Hybrid, with a requirement of in-office presence three days a week and remote work options for the remaining days. Fully remote positions are available for candidates outside the Halifax Regional Municipality (HRM) area (50km), where applicable. Geographic Context: Halifax, Nova Scotia, Canada is known as a tech hub with a growing startup ecosystem and a relatively low cost of living compared to larger Canadian cities. Work Schedule: Not specified, but likely follows standard full-time or part-time industry norms. Regional Considerations: Nova Scotia is known for its scenic Atlantic coastline, vibrant culture, and work-life balance.

💼 Interview & Application Insights Typical Process: The interview process may include a phone/video screening, technical/skills assessment, and final interviews with the hiring manager and/or cross-functional team members. Key Assessment Areas: Employers will likely evaluate the candidate's digital marketing expertise, analytical capabilities, growth mindset, communication skills, and cultural fit. Application Tips: Highlight relevant experience in growth marketing, performance marketing, and digital campaigns. Demonstrate a strong understanding of marketing analytics, optimization, and content creation. ATS Keywords: digital marketing, growth hacking, performance marketing, SEO, content marketing, CRO, marketing automation, data analysis, KPIs, A/B testing

🛠️ Tools & Technologies - Google Analytics, Google Ads - Social media platforms (e.g., Facebook, Instagram, LinkedIn) - CRM and marketing automation tools (e.g., HubSpot) - Content management systems (e.g., WordPress) - Data visualization and reporting tools

👔 Cultural Fit Considerations Company Values: REDspace values innovation, collaboration, and a commitment to delivering excellent software solutions. They have a reputation for excellence and have earned the trust of global leaders in various industries. Work Style: The role requires a creative and analytical mindset, a growth-oriented approach, and the ability to thrive in a fast-paced, startup-like environment with Agile methodologies. Self-Assessment: Consider whether you are a data-driven decision-maker with a passion for driving growth, comfortable with experimentation and iteration, and able to work effectively in a hybrid work environment.

⚠️ Potential Challenges The role may involve a high workload, the need to juggle multiple priorities, and the pressure to continually optimize and improve marketing performance. Strong organizational and time management skills will be essential.

📈 Similar Roles Comparison This Performance Marketer role is similar to other growth marketing, digital marketing, or performance marketing positions, but with a specific focus on driving the success of new product offerings. It requires a blend of analytical and creative skills, as well as a deep understanding of digital marketing channels and tactics.

📝 Sample Projects - Developing and implementing a comprehensive digital marketing strategy to acquire new customers for a new SaaS product - Optimizing the customer acquisition funnel and retention loops to improve lifetime value - Conducting A/B testing on landing pages, email campaigns, and social media content to identify high-performing tactics - Leveraging content marketing and SEO to drive organic website traffic and lead generation - Analyzing campaign performance data and presenting insights to the cross-functional team

❓ Key Questions to Ask During Interview 1. What are the key growth metrics and KPIs that will be used to measure the success of this role? 2. Can you provide more details on the company's current marketing tech stack and plans for future investments? 3. How do you envision this role collaborating with the product, sales, and design teams to drive growth? 4. What are the biggest growth challenges the company is currently facing, and how would this role be expected to contribute to overcoming them? 5. Can you share examples of successful growth marketing initiatives the company has executed in the past? 6. What professional development opportunities and resources are available to help me continue growing my skills in this role?

📌 Disclaimer ⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants To pursue this opportunity effectively, applicants should: - Tailor their resume and cover letter to highlight relevant experience in growth marketing, digital campaign management, and data-driven optimization - Thoroughly research REDspace, its products, and the Halifax tech ecosystem to demonstrate their understanding of the company and role - Prepare thoughtful questions to ask during the interview that showcase their interest, analytical mindset, and strategic thinking - Optimize their application for relevant ATS systems by incorporating the identified keywords throughout their materials - Be ready to discuss their growth mindset, creative problem-solving abilities, and passion for driving customer acquisition and retention