📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Halter
🔹 Location: Auckland, New Zealand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing and growing Halter's presence across digital channels
- Managing and optimizing digital marketing campaigns
- Collaborating with cross-functional teams on major events and campaigns
- Analyzing campaign performance and reporting on results
- Working closely with brand, regional marketing leaders, and global sales teams
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and optimization. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience managing budgets and teams.
📋 Key Responsibilities
✅ Develop, execute, and optimize digital marketing campaigns to generate leads at scale
✅ Manage and monitor the global digital marketing budget for each region
✅ Analyze campaign results, pull out insights, and optimize live campaigns to deliver better results over time
✅ Collaborate with the wider team to execute on big events of the year and cross-functional campaigns
✅ Take ownership of making the Halter website a high-performing lead generation and nurture machine
ASSUMPTION: This role requires a hands-on approach to campaign management, with a strong emphasis on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in a digital marketing-focused role, ideally for a similar high-growth business
Required Skills:
- Proven track record of scaling lead generation efforts
- Proven track record of delivering impactful and successful end-to-end marketing campaigns
- Data-driven approach to marketing with experience gathering, analyzing, and leveraging data to optimize campaigns
- Strong written and verbal communication skills with the ability to generate or drive the generation of compelling content
- Experience leveraging both online and offline marketing channels
- High-degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere
Preferred Skills:
- Experience working in a fast-paced tech startup environment
ASSUMPTION: While a degree is preferred, Halter values real-world experience and results over formal education. Candidates with a strong portfolio and proven track record are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketer role in Auckland, New Zealand, the estimated salary range is NZD 100,000 - 140,000 per year. Final offer will depend on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Self-development budget of NZD 1,000 per year
- Wellness leave
- Unlimited paid annual leave
- Employee stock ownership plan
- Parental leave benefits
- Snacks and drinks provided
Working Hours: Full-time, 40 hours per week. Halter operates on an office-first policy, with flexible work arrangements available when needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Halter offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet. Halter is a high-growth startup focused on transforming the agriculture industry through innovative technology.
Company Size: Halter has 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Halter was founded in 2016 and is headquartered in Auckland, New Zealand, with additional locations in Waikato and Canterbury.
Company Description:
- Halter is on a mission to unlock more productive and sustainable farming by enabling farmers to remotely shift, virtually fence, and proactively monitor their cows' health and behavior.
- The company bridges deep tech into real-world farming and is backed by Tier 1 investors, including DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck, and Icehouse ventures.
- Halter's headquarters are in Auckland, New Zealand, with a test farm located in Morrinsville.
Company Specialties:
- Remote cattle management
- Virtual fencing
- Cow health and behavior monitoring
- Farm productivity improvement
Company Website: Halter Careers Page
ASSUMPTION: Halter's focus on innovation and sustainability makes it an attractive employer for candidates interested in making a real-world impact.
📊 Role Analysis
Career Level: This role is a senior position within the marketing department, reporting directly to the VP of Marketing and Growth.
Reporting Structure: The Performance Marketer will manage one other Performance Marketer and work closely with brand and regional marketing leaders, as well as global sales teams.
Work Arrangement: Halter operates on an office-first policy, with a default setting of working from the office every day. However, the company is flexible and allows for remote work when needed.
Growth Opportunities:
- As Halter continues to grow, there will be opportunities for the Performance Marketer to take on more responsibility and advance their career within the marketing department.
- The company encourages internal promotions and offers a clear career path for high-performing employees.
ASSUMPTION: Halter's fast-paced growth and dynamic work environment provide ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Halter's headquarters are located in a state-of-the-art, dog-friendly office in the heart of Auckland City. The company also has a test farm in Morrinsville, where employees can interact with Halter's products on a daily basis.
Office Location(s): Halter HQ, 66 Sale Street, Auckland City, Central 1010, NZ; Waikato, NZ; Canterbury, NZ
Geographic Context:
- Auckland, New Zealand's most populous city, offers a vibrant urban environment with a high quality of life.
- The city is known for its diverse culture, beautiful landscapes, and thriving tech industry.
- Halter's office is centrally located, providing easy access to public transportation, restaurants, and entertainment options.
Work Schedule: Halter operates on standard business hours, with some flexibility for remote work when needed. The company offers unlimited paid annual leave and wellness leave to support employees' work-life balance.
ASSUMPTION: Halter's office-first policy and flexible work arrangements allow employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the VP of Marketing and Growth
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Cultural fit and alignment with Halter's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Halter's mission and how your skills and experience align with the company's goals.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
ATS Keywords: Performance Marketing, Digital Marketing, Lead Generation, Campaign Management, Data Analysis, Budget Management, Website Optimization, Marketing Strategy, Marketing Execution, Marketing Reporting, Marketing Leadership, Marketing Team Collaboration
ASSUMPTION: Halter's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. The company values transparency and communication throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketo or similar marketing automation platform
- CRM (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Performance Marketer will be expected to have experience with industry-standard digital marketing tools and platforms. Familiarity with agriculture-specific tools or technologies is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Accountability
- Customer-centric
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Hands-on and proactive
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience managing budgets and teams?
- Are you passionate about Halter's mission to unlock more productive and sustainable farming?
ASSUMPTION: Halter values candidates who are aligned with the company's mission and values and have a strong work ethic, a growth mindset, and a collaborative spirit.
⚠️ Potential Challenges
- Managing a global digital marketing budget and ensuring optimal spend across multiple regions
- Balancing strategic planning with hands-on campaign execution and optimization
- Working with cross-functional teams and stakeholders to align marketing efforts with overall business goals
- Keeping up with the latest digital marketing trends and technologies
ASSUMPTION: The Performance Marketer role at Halter presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a dynamic, fast-paced environment and adapt to changing priorities and market conditions.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on execution and optimization, with a data-driven approach to campaign management.
- Halter's fast-paced growth and dynamic work environment provide unique opportunities for career development and advancement.
- This role is ideal for candidates with experience in high-growth businesses and a proven track record of delivering results in a digital marketing capacity.
ASSUMPTION: While this role shares similarities with other Performance Marketing positions, Halter's unique focus on the agriculture industry and commitment to innovation set it apart from other opportunities.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to generate leads for Halter's upcoming product launch
- Optimizing the Halter website to improve lead generation and user experience
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to the marketing team and stakeholders
ASSUMPTION: The Performance Marketer role at Halter offers a wide range of projects and initiatives, allowing candidates to gain experience in various aspects of digital marketing and campaign management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 12 months, and how can this role help address them?
- How does Halter support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing department, and how does this role fit into that plan?
- How does Halter measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Halter's success. It also provides an opportunity to assess the company's culture and values and ensure a good fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Halter Careers Page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
- If selected for an interview, be prepared to discuss your approach to digital marketing, campaign management, and data analysis.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
