📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Urban Talkies
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing paid digital campaigns across various platforms
- Designing custom sales funnels and tracking full-funnel performance
- Collaborating with cross-functional teams to align creative assets with performance goals
- Analyzing campaign performance and generating actionable insights
- Managing monthly ad spends across multiple brands with strong ROI tracking
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize ROI.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid digital campaigns (Meta, Google, LinkedIn, YouTube, etc.)
✅ Design custom sales funnels and track full-funnel performance
✅ Work with video, content, and design teams to align creative assets with performance goals
✅ Conduct A/B tests and audience segmentation to drive campaign efficiency
✅ Analyze campaign performance, generate insights, and present actionable reports
✅ Stay updated on trends, tools, and platform changes to keep us ahead of the curve
✅ Manage monthly ad spends across multiple brands with strong ROI tracking
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and brands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of experience in digital advertising and performance marketing
Required Skills:
- Proven track record of managing campaigns with a strong ROAS
- Deep understanding of Meta Ads Manager, Google Ads, and analytics dashboards
- Strong command over conversion tracking tools, UTM setups, and CRM integrations
- Knowledge of heatmaps, A/B testing tools, etc.
- Experience with client communication and good interpersonal skills
Preferred Skills:
- Experience working with the education sector, D2C sector, or fundraising for nonprofit organizations
- Based in Delhi NCR (preferred) or willing to relocate
ASSUMPTION: Candidates with experience in the education, D2C, or nonprofit sectors may have a competitive advantage due to their understanding of these industries' unique marketing challenges.
💰 Compensation & Benefits
Salary Range: INR 6-9 lakhs per annum (Based on experience and industry standards for the Delhi NCR region)
Benefits:
- Health insurance
- Paid time off
- Professional development opportunities
Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketer role in the Delhi NCR region. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 11-50 employees (Small to mid-sized company, offering a more intimate work environment with ample opportunities for growth and impact)
Founded: 2015 (Established company with a proven track record, yet still young enough to offer opportunities for innovation)
Company Description:
- Founded in 2015, Urban Talkies is a creative agency specializing in video production and social media marketing based in New Delhi
- Expertise in producing video content, design services, and marketing to help companies and brands become visually better and digitally stronger
- Serves as an extended video production partner for leading creative and marketing agencies in India
Company Specialties:
- Video production
- Brand films
- Webseries
- Corporate videos
- Video content
- Visual media
- Social media
- Marketing
- Consulting
Company Website: https://www.urbantalkies.com
ASSUMPTION: Urban Talkies' focus on visual storytelling and digital marketing makes it an attractive option for candidates interested in the intersection of creativity and data-driven marketing.
📊 Role Analysis
Career Level: Mid-level (Requires significant experience in performance marketing but offers opportunities for growth and leadership)
Reporting Structure: Reports directly to the Head of Marketing or a similar role (Offers close collaboration with senior leadership and opportunities for input on strategic decisions)
Work Arrangement: On-site (Requires regular presence in the office for collaboration and communication with cross-functional teams)
Growth Opportunities:
- Potential to take on leadership responsibilities as the company grows
- Opportunities to work on diverse campaigns and brands, expanding skills and expertise
- Professional development opportunities, such as training and workshops
ASSUMPTION: This role offers significant growth potential, as Urban Talkies is a growing company with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Creative agency office (Offers a dynamic and collaborative work environment with a focus on creativity and innovation)
Office Location(s): B-102, Shivalik, New Delhi, Delhi 110017, India
Geographic Context:
- New Delhi is a major metropolitan area with a vibrant cultural scene and ample opportunities for personal and professional growth
- Delhi NCR offers a competitive job market with numerous opportunities in marketing and advertising
- Urban Talkies' location in the heart of New Delhi provides easy access to public transportation and amenities
Work Schedule: Standard office hours with flexibility for remote work on an as-needed basis (Offers a balance between structured work hours and the flexibility to work from home when necessary)
ASSUMPTION: The work environment at Urban Talkies is likely to be fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call interview with the HR team
- In-depth interview with the Head of Marketing or a similar role
- Case study presentation or assignment (if applicable)
- Final decision and offer
Key Assessment Areas:
- Campaign management skills
- Data analysis and interpretation
- Communication and interpersonal skills
- Cultural fit and alignment with Urban Talkies' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your campaign management successes and the results you've achieved
- Demonstrate your understanding of Urban Talkies' business and how your skills and experience align with the company's needs
ATS Keywords: Digital Advertising, Performance Marketing, Campaign Management, ROAS, Meta Ads Manager, Google Ads, Analytics Dashboards, Conversion Tracking, UTM Setups, CRM Integrations, A/B Testing, Client Communication, Interpersonal Skills, Education Sector Experience, D2C Sector Experience, Fundraising Experience
ASSUMPTION: The application process at Urban Talkies is likely to be competitive, with a strong focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Google Analytics
- CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
- Heatmap tools (e.g., Hotjar or Crazy Egg)
- AB testing tools (e.g., Optimizely or VWO)
- UTM tracking tools (e.g., Google's Campaign URL Builder)
ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Innovation
- Data-driven decision making
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and optimization
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working in a fast-paced, dynamic setting?
- Do you have a strong desire to learn and continuously improve your skills?
- Are you data-driven and comfortable making decisions based on data analysis?
ASSUMPTION: Candidates who are a strong cultural fit for Urban Talkies will be collaborative, creative, and data-driven, with a strong desire to learn and continuously improve their skills.
⚠️ Potential Challenges
- Managing multiple campaigns and brands simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced nature of the digital marketing industry, including platform updates and algorithm changes
- Balancing creativity and data-driven decision making, requiring strong analytical skills and a willingness to test and optimize campaigns
- Working in a small to mid-sized company, which may have limited resources and require employees to wear multiple hats
ASSUMPTION: These challenges can be overcome by candidates who are organized, adaptable, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to larger agencies, this role offers more opportunities for direct collaboration with senior leadership and input on strategic decisions
- Compared to in-house marketing roles, this role offers exposure to a diverse range of campaigns and brands, providing opportunities for growth and skill development
- Career path comparison: This role can serve as a stepping stone to leadership positions in marketing, such as Marketing Manager or Director of Marketing
ASSUMPTION: Candidates should consider their preferences for agency vs. in-house roles and their long-term career goals when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a multi-channel campaign to promote a new product launch, with a focus on maximizing ROI and driving conversions
- Analyzing campaign performance data to identify trends and insights, and using those insights to optimize future campaigns
- Collaborating with cross-functional teams to develop creative assets that align with performance goals and drive campaign success
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and campaigns may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the work environment?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest in and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your campaign management successes and the results you've achieved
- Research Urban Talkies' business and be prepared to discuss how your skills and experience align with the company's needs
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
