Performance Marketer - Contract Position

📌 Core Information

🔹 Job Title: Performance Marketer - Contract Position

🔹 Company: BuildingLink

🔹 Location: United States (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing demand generation campaigns to grow the sales pipeline and achieve ROI targets.
• Creating and implementing targeted Account-Based Marketing (ABM) strategies to engage and nurture high-value accounts.
• Optimizing multi-channel lead generation efforts, including organic and paid channels, digital and offline.
• Collaborating cross-functionally with marketing agency partners, sales, and product teams to ensure alignment on goals and strategies.
• Analyzing campaign performance data to draw insights, set strategy, and forecast results.

ASSUMPTION: This role requires a strong focus on data-driven decision making and a proven track record in B2B marketing, technical marketing, and digital marketing.

📋 Key Responsibilities

✅ Own the development and execution of demand generation campaigns to grow the sales pipeline and achieve ROI targets.

✅ Create and implement targeted ABM strategies to engage and nurture high-value accounts.

✅ Develop and execute multi-channel lead generation strategies, including educational top-of-funnel campaigns and product-centric launch activities.

✅ Leverage SEO experience to optimize keyword strategies and create high-converting landing pages that drive inbound traffic and lead capture.

✅ Deeply understand the customer base, product positioning, and market dynamics to create highly targeted campaigns that address customer needs and pain points.

✅ Implement customer marketing campaigns targeting both new customers and existing customers to expand portfolios and increase lifetime value.

✅ Partner with product marketing teams to ensure messaging, positioning, and campaigns reflect the unique value of the products and resonate with target audiences.

✅ Create compelling marketing content, email cadences, and communications that resonate with target audiences across the buyer's journey.

✅ Work comfortably with both creative ideation and data-driven tactics, demonstrating proficiency in spreadsheets, campaign analysis, and marketing technology platforms.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, digital marketing, or equivalent working experience.

Experience: 3-5 years of experience in demand generation or hands-on growth marketing, with a strong focus on pipeline generation and achieving measurable ROI.

Required Skills:

• Proven experience in managing and optimizing multi-channel marketing campaigns, including organic and paid channels.
• Strong knowledge of ABM strategies and experience driving success with targeted marketing initiatives.
• Ability to integrate product marketing insights into demand generation strategies.
• Strong ability to draw insights from data to set strategy and forecast results.
• Proficiency in SEO, SEM, PPC, and paid social media, along with executing demand generation programs across a variety of organic channels.
• Proficiency with Salesforce, HubSpot, and Google Analytics. Experience with Gong is a plus.
• Excellent communication skills, both written and verbal, with the ability to translate complex data into actionable insights.

Preferred Skills:

• Experience working in SaaS or technology sectors.
• Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech is a plus.

ASSUMPTION: Candidates with experience in the residential industry or SaaS sector may have an advantage in understanding the target audience and market dynamics.

💰 Compensation & Benefits

Salary Range: $40-$42 per hour

Benefits:

• Contract position with an estimated duration of 4 months, roughly 30-40 hours per week.

Working Hours: Flexible, with an estimated workload of 30-40 hours per week.

ASSUMPTION: The salary range is estimated based on industry standards for contract marketing roles with similar experience levels and locations.

📌 Applicant Insights

🔍 Company Context

Industry: BuildingLink operates in the PropTech (Property Technology) sector, focusing on residential communities and luxury multifamily buildings.

Company Size: BuildingLink has 51-200 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: BuildingLink was founded in 2000 and has since grown to serve over 6,000 properties and nearly two million residents worldwide.

Company Description:

• BuildingLink simplifies and elevates modern working and living in residential communities with inspired solutions, pioneering technology, and dedicated service.
• The company provides a robust, cross-platform suite of products, serving a growing customer base across the globe.
• BuildingLink is the preferred PropTech solution for condo/co-op and luxury multifamily buildings, with ambitious plans to expand its products and reach.

Company Specialties:

• Real Estate Technology
• Package Tracking
• Resident Portals
• Property Management and Operations
• Machine Learning
• Resident Lifestyle

Company Website: www.buildinglink.io

ASSUMPTION: BuildingLink's focus on innovation and customer-centric approach makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in demand generation or growth marketing.

Reporting Structure: The Performance Marketer will report to the Senior Director of Marketing and collaborate with various cross-functional teams, including marketing agency partners, sales, and product teams.

Work Arrangement: This is a remote, contract position with an estimated duration of 4 months, working roughly 30-40 hours per week.

Growth Opportunities:

• BuildingLink's rapid growth and expansion present opportunities for career advancement within the marketing department or the company as a whole.
• The company's focus on innovation and continuous improvement provides opportunities for professional development and skill-building.
• This role offers the chance to make a significant impact on the company's revenue goals and contribute to its overall success.

ASSUMPTION: Given BuildingLink's growth trajectory, candidates with a strong desire to learn, adapt, and grow in a fast-paced environment will thrive in this role.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office requirement.

Office Location(s): BuildingLink's headquarters is in New York, NY, but this role can be performed remotely from anywhere in the United States.

Geographic Context:

• BuildingLink serves customers across the United States and worldwide, providing ample opportunities for remote collaboration and communication.
• The company's focus on the residential industry allows for exposure to various market segments and customer bases.
• BuildingLink's global presence offers opportunities for international collaboration and learning.

Work Schedule: Flexible, with an estimated workload of 30-40 hours per week. The work schedule can be adjusted to accommodate the successful candidate's needs and preferences.

ASSUMPTION: BuildingLink's remote work environment provides candidates with the flexibility to balance work and personal responsibilities while fostering a strong sense of team collaboration and camaraderie.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the hiring manager or HR representative.
• In-depth interview with the Senior Director of Marketing to discuss the role, responsibilities, and qualifications in more detail.
• Final interview or assessment, depending on the company's hiring process.

Key Assessment Areas:

• Marketing expertise and experience in demand generation, ABM, and multi-channel lead generation.
• Data analysis and interpretation skills, with a strong ability to draw insights and set strategy.
• Communication skills, both written and verbal, with the ability to translate complex data into actionable insights.
• Cultural fit and alignment with BuildingLink's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements in demand generation, ABM, and multi-channel lead generation.
• Prepare for interviews by researching BuildingLink's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role.
• Be ready to discuss your approach to data-driven marketing, campaign optimization, and cross-functional collaboration.

ATS Keywords: Demand Generation, ABM, Multi-Channel Marketing, Pipeline Generation, ROI, SEO, SEM, PPC, Data Analysis, Marketing Technology, Cross-Functional Collaboration, Product Marketing, Customer Marketing

ASSUMPTION: BuildingLink's hiring process is designed to assess candidates' marketing expertise, cultural fit, and alignment with the company's values and work environment.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Google Analytics
• Gong (experience is a plus)
• Marketing technology platforms (e.g., marketing automation, CRM, SEO tools)

ASSUMPTION: Candidates with experience in the listed tools and technologies will have an advantage in this role but are not required to have experience with all of them.

👔 Cultural Fit Considerations

Company Values:

• Excellent management
• Street credibility instead of sales spiels
• Providing an incredible amount of value at a surprisingly affordable cost
• Customizing the BuildingLink experience to meet each property's specific needs
• Providing complimentary training and support every step of the way
• Constantly looking for new ways to improve the platform with relentless innovation

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change
• Customer-focused and committed to delivering meaningful products

Self-Assessment Questions:

• Do you have a proven track record in B2B marketing, technical marketing, and digital marketing?
• Are you comfortable working with both creative ideation and data-driven tactics?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you committed to delivering excellent management and providing an incredible amount of value to customers?

ASSUMPTION: Candidates who align with BuildingLink's company values and work style will be more likely to succeed in this role and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Adapting to a remote work environment, with the need for strong communication and collaboration skills.
• Keeping up with the company's rapid growth and expansion, which may require learning new tools, technologies, or processes.
• Balancing the need for data-driven decision making with the ability to think creatively and innovatively.

ASSUMPTION: BuildingLink's supportive work environment and commitment to employee development will help candidates overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position places a stronger emphasis on Account-Based Marketing (ABM) strategies and cross-functional collaboration.
• BuildingLink's focus on the residential industry and PropTech sector sets it apart from other companies in the marketing space.
• This role offers a unique opportunity to contribute to the company's revenue goals and growth trajectory, providing ample opportunities for career advancement and professional development.

ASSUMPTION: Candidates with experience in the PropTech sector or a strong interest in the residential industry may find this role particularly appealing and well-suited to their career goals.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage and nurture high-value accounts in the luxury multifamily building segment.
• Optimizing a multi-channel lead generation strategy to improve conversion rates and drive more qualified leads for the sales team.
• Creating a comprehensive SEO and content strategy to improve organic traffic and drive more inbound leads for the company's website.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Performance Marketer may be responsible for and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the demand generation efforts and where this role fits into the overall marketing strategy?
• How does BuildingLink support the growth and development of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does BuildingLink measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration with other departments, such as sales or product, and how can this role help foster a more integrated and aligned approach to marketing and revenue growth?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding BuildingLink's unique work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements in demand generation, ABM, and multi-channel lead generation.
• Prepare for interviews by researching BuildingLink's company culture, values, and recent projects to demonstrate your enthusiasm and fit for the role.
• Be ready to discuss your approach to data-driven marketing, campaign optimization, and cross-functional collaboration.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.