Performance Marketer (w/m/d)

📌 Core Information

🔹 Job Title: Performance Marketer (w/m/d)

🔹 Company: Adstronauts GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns on Facebook, Instagram, and TikTok
• Analyzing campaign performance and optimizing strategies
• Collaborating with management and creative teams to enhance marketing strategies
• Maintaining client relationships and providing support
• Identifying trends and proactively solving problems

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of online marketing tools and platforms.

📋 Key Responsibilities

✅ Manage advertising campaigns on Facebook, Instagram, and TikTok, ensuring efficient budget management

✅ Analyze campaign performance and derive systematic optimizations based on our established processes

✅ Collaborate with external partners (e.g., ad agencies, graphic designers) to create and optimize ad content

✅ Maintain regular communication with clients, providing support and advice on various online marketing tools and platforms

✅ Develop new campaign ideas and strategies proactively

✅ Prepare regular performance reports for clients

✅ Identify and resolve issues related to clients' online presence and advertising proactively

✅ Monitor and analyze industry trends to offer innovative and effective strategies to clients

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Relevant degree or equivalent professional experience

Experience: At least 1 year of experience in online marketing, ideally with a focus on E-Commerce, lead generation, email marketing, customer support, and consulting

Required Skills:

• Proven experience in managing advertising budgets via the Facebook Ads Manager
• Advanced knowledge of online marketing tools, platforms, and technologies
• Excellent communication skills in German (written and verbal)
• Strong analytical skills and ability to interpret data and metrics
• Ability to identify trends and make data-driven decisions to optimize online marketing strategies
• Problem-solving skills and ability to work under pressure to meet deadlines

Preferred Skills:

• Experience with TikTok Ads Manager
• Fluency in English

ASSUMPTION: Candidates with a background in E-Commerce or a strong interest in the industry are preferred.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and performance)

Benefits:

• Motivated team and job security
• Good career advancement opportunities
• Modern, climate-controlled office in Hannover's city center
• Intensive support and guidance from the team and management
• Well-equipped workspace

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for a junior performance marketer role in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 2-10 employees (Small, close-knit team with a family-like atmosphere)

Founded: 2018 (Relatively new, growing company)

Company Description:

• Adstronauts GmbH is a leading consultancy and service provider for performance marketing in E-Commerce
• They help online retailers in the DACH region grow sustainably through data-driven advertising strategies
• Their success is based on measurable results, and they work in a beautiful office in Hannover with a reliable team

Company Specialties:

• Social Media Performance Marketing
• E-Commerce Consulting
• Online Marketing Strategy

Company Website: www.adstronauts.de

ASSUMPTION: Adstronauts GmbH is a small, growing company that values close collaboration and personal growth.

📊 Role Analysis

Career Level: Junior Performance Marketer

Reporting Structure: Reports directly to the management team

Work Arrangement: On-site, full-time with flexible working hours

Growth Opportunities:

• Potential for career advancement as the company grows
• Chance to gain experience in various aspects of online marketing
• Opportunity to work closely with management and influence company strategy

ASSUMPTION: This role offers excellent opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office in Hannover's city center

Office Location(s): Marienstraße 43, Hannover, Lower Saxony 30171, DE

Geographic Context:

• Hannover is the capital of Lower Saxony, Germany, with a population of around 535,000
• It is known for its high quality of life, rich cultural scene, and numerous parks
• The city is well-connected by public transportation and has a vibrant startup ecosystem

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Hannover offers a pleasant work-life balance, with a variety of cultural and recreational activities available.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and motivation
• On-site interview with the management team to assess cultural fit and skills

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and ability to work with clients
• Understanding of online marketing tools and platforms
• Cultural fit and motivation

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of previous marketing campaigns you've managed and their outcomes
• Show enthusiasm for the company and the role during the interview

ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Client Communication, Problem Solving, Online Marketing Tools, Facebook Business Manager, E-Commerce, Lead Generation, Email Marketing, Customer Support, Strategic Thinking, Analytical Skills, Multi-tasking, Time Management

ASSUMPTION: The application process at Adstronauts GmbH is designed to assess both technical skills and cultural fit.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Business Manager
• TikTok Ads Manager
• Online marketing tools and platforms (e.g., Google Analytics, Mailchimp)

ASSUMPTION: Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Analytical and strategic mindset
• Strong communication and interpersonal skills
• Ability to work independently and in a team

Self-Assessment Questions:

• How do you approach analyzing campaign data to make informed decisions?
• Can you describe a time when you had to manage a difficult client, and how did you handle it?
• How do you stay organized and manage your time when juggling multiple tasks and projects?

ASSUMPTION: Adstronauts GmbH values candidates who are analytical, communicative, and able to work well in a team.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the latest trends and changes in online marketing platforms
• Working under pressure to meet tight deadlines
• Adapting to a fast-paced, growing startup environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on paid advertising campaigns on social media platforms
• Adstronauts GmbH specializes in E-Commerce, which may require a unique set of skills and knowledge
• This role offers the opportunity to work closely with management and influence company strategy, which may not be available in larger organizations

ASSUMPTION: This role is unique in its focus on social media performance marketing for E-Commerce clients.

📝 Sample Projects

• Developing and executing a social media advertising campaign for an E-Commerce client, including budget management, performance analysis, and optimization
• Creating and implementing a lead generation strategy for a B2B client, utilizing various online marketing channels and tools
• Analyzing and optimizing the online marketing strategy for a client's E-Commerce store, focusing on improving conversion rates and reducing customer acquisition costs

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision making, and how does this apply to this role?
• How does the management team support and develop junior team members?
• What are the most challenging aspects of working at Adstronauts GmbH, and how do you overcome them?
• How does the company foster a collaborative work environment, and what opportunities are there for cross-functional collaboration?
• What are the next steps for growth and development within the company, and how can this role contribute to that?

ASSUMPTION: These questions are designed to assess the company culture, growth opportunities, and the fit between the candidate's skills and the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of previous marketing campaigns you've managed and their outcomes
• Show enthusiasm for the company and the role during the interview
• Follow up with the hiring manager within one week after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.