Performance Marketing

📌 Core Information

🔹 Job Title: Performance Marketer

🔹 Company: Highlight AI

🔹 Location: New York City, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven performance marketing strategies across multiple channels
• Owning day-to-day campaign management, A/B testing, budget allocation, and performance optimization
• Analyzing and reporting on KPIs to drive informed decision-making
• Collaborating with creative and content teams to develop engaging ad creatives
• Identifying new growth opportunities and emerging trends in paid media

ASSUMPTION: This role requires a high level of ownership, accountability, and proactiveness, with a strong focus on data-driven decision-making and continuous learning.

📋 Key Responsibilities

✅ Develop and execute data-driven performance marketing strategies across multiple channels (Google Ads, Meta, TikTok, YouTube, etc.)

✅ Own day-to-day campaign management, A/B testing, budget allocation, and performance optimization

✅ Analyze and report on KPIs (ROAS, CAC, LTV, etc.) and turn insights into action

✅ Collaborate with creative and content teams to develop engaging ad creatives that perform

✅ Identify new growth opportunities—emerging platforms, tools, or tactics

✅ Build and optimize full-funnel strategies, from prospecting to retargeting

✅ Leverage tools like Google Analytics, Looker, and attribution platforms to refine performance

✅ Stay ahead of trends in paid media, marketing tech, and consumer behavior

ASSUMPTION: This role requires a strong analytical mindset, with a focus on continuous testing and optimization to maximize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-7+ years of experience in digital/performance marketing with a track record of success in paid search/social channels

Required Skills:

• Proficient in Excel, Google Analytics, and performance dashboards
• Strong analytical skills and a creative testing mindset
• Comfortable working in fast-paced, ambiguous startup environments
• Excellent communication skills and a collaborative mindset
• Type-A tendencies with a focus on detail and quality

Preferred Skills:

• Experience with tools like Meta Ads Manager, Google Ads Editor, Segment, or Mixpanel
• Familiarity with programmatic, influencer, or affiliate channels

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical skillset are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on experience and performance)

Benefits:

• Competitive salary and generous equity package
• Health, dental, and vision insurance
• Flexible PTO and parental leave
• Paid team lunches during the week
• Relocation package

Working Hours: Full-time, with a 100% in-office culture during the week

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing roles in New York City, considering the required experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Artificial Intelligence and Software

Company Size: Small (less than 50 employees)

Founded: 2022

Company Description:

• Highlight AI is a cutting-edge desktop assistant designed to enhance productivity by seamlessly integrating with your workflow
• The company empowers users to interact with any application using text and voice commands, eliminating the need to switch between tools
• After raising a seed round from investors like General Catalyst, Valor Equity, SV Angel, and Conviction Fund, Highlight AI is now in hypergrowth mode and expanding its team

Company Specialties:

• Artificial Intelligence
• Productivity Software
• Desktop Applications

Company Website: highlightai.com

ASSUMPTION: Highlight AI is a well-funded startup with a strong focus on innovation and growth, offering a dynamic work environment for its employees.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, 5 days a week in the NYC headquarters

Growth Opportunities:

• As Highlight AI continues to grow, there will be opportunities for the Performance Marketer to take on more responsibilities and potentially lead a team
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally

ASSUMPTION: This role offers significant growth potential as Highlight AI continues to expand and solidify its market position.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in New York City

Office Location(s): 123 Main Street, New York, NY 10001

Geographic Context:

• New York City is a major hub for technology and innovation, with a vibrant startup ecosystem
• The city offers a diverse range of cultural, entertainment, and dining options
• New York City is known for its fast-paced, competitive work environment

Work Schedule: Full-time, with a 100% in-office culture during the week

ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a more cohesive work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Creativity and testing mindset
• Collaboration and communication skills
• Adaptability and comfort in a fast-paced environment

Application Tips:

• Highlight your experience with performance marketing campaigns and the results you've achieved
• Tailor your resume and cover letter to emphasize your analytical skills and creative thinking
• Prepare a case study or project presentation that demonstrates your ability to develop and execute data-driven marketing strategies

ATS Keywords: Performance Marketing, Digital Marketing, Paid Search, Paid Social, A/B Testing, Campaign Management, KPI Analysis, Google Analytics, Marketing Tech, Consumer Behavior

ASSUMPTION: Highlight AI's hiring process is designed to assess candidates' analytical skills, creativity, and adaptability, with a strong focus on data-driven decision-making.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads
• YouTube Ads
• Google Analytics
• Looker
• Attribution platforms

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Continuous Learning

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working in a highly collaborative team setting?
• Do you have a strong analytical mindset and a creative testing approach?

ASSUMPTION: Highlight AI values employees who are innovative, collaborative, accountable, and committed to continuous learning, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• The fast-paced, hypergrowth environment may require employees to adapt quickly and manage multiple priorities
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements
• The competitive nature of the New York City job market may present challenges in attracting and retaining top talent
• The company's focus on innovation and continuous improvement may require employees to stay up-to-date with the latest trends and technologies in performance marketing

ASSUMPTION: These challenges are inherent to working in a fast-growing startup in a competitive job market and can be mitigated by strong communication, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong analytical skillset and a focus on data-driven decision-making
• Compared to other performance marketing roles, this position offers significant growth potential as Highlight AI continues to expand
• Career paths in performance marketing can vary, but this role offers opportunities for advancement as the company grows

ASSUMPTION: This role is unique in its focus on data-driven decision-making and continuous learning, with significant growth potential as Highlight AI continues to expand.

📝 Sample Projects

• Developing and executing a multi-channel performance marketing campaign to drive user acquisition and engagement
• Analyzing campaign performance data to identify trends and optimize strategies
• Collaborating with creative and content teams to develop engaging ad creatives that drive results

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and engineering?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is that reflected in the work arrangement for this role?

ASSUMPTION: These interview questions are designed to assess the company's growth plans, team dynamics, challenges, and commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with performance marketing campaigns and your analytical skills and creative thinking
• Prepare a case study or project presentation that demonstrates your ability to develop and execute data-driven marketing strategies
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.