📌 Core Information
🔹 Job Title: Assistant Manager - Digital/Performance Marketing & Partnerships
🔹 Company: Delta Exchange
🔹 Location: Mumbai, India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition through performance marketing and partnerships
- Planning, executing, and optimizing paid marketing campaigns across various channels
- Analyzing campaign performance and optimizing for CAC, LTV, and ROAS
- Identifying, negotiating, and onboarding strategic partners to drive customer acquisition
- Collaborating with internal teams to align partnerships with broader marketing objectives
ASSUMPTION: This role requires a balance of creative thinking for campaign development and analytical skills for performance tracking and optimization. The ideal candidate will have experience in performance marketing and a strong understanding of paid acquisition channels.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google, and other relevant channels
✅ Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS
✅ Work with internal and external agency/teams to develop engaging ad creatives and copies
✅ Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency
✅ Utilize data-driven insights to experiment with new audience segments, creatives, and targeting approaches
✅ Identify, negotiate, and onboard strategic partners to drive customer acquisition
✅ Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives
ASSUMPTION: The role involves a mix of tactical execution and strategic planning. The candidate should be comfortable working with data and tools to optimize campaigns and identify partnership opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in performance marketing, preferably in gaming, fintech, or e-commerce
Required Skills:
- Proven experience in performance marketing and user acquisition
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads, Facebook Ads, Programmatic channels, etc.)
- Ability to work in a fast-paced, performance-driven environment
- Good communication and data analytical skills
Preferred Skills:
- Experience with cryptocurrency or fintech industries
- Fluency in English and Hindi
ASSUMPTION: While the role requires specific skills and experience, candidates with transferable skills from related industries may also be considered.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in India)
Benefits:
- Health insurance
- Dental insurance
- Employee stock options
- Flexible work hours
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Delta Exchange operates in the competitive and rapidly evolving cryptocurrency derivatives market. The company offers Futures, Perpetuals, and Options trading across Bitcoin and leading Altcoins with up to 100x leverage.
Company Size: Delta Exchange is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment compared to larger corporations.
Founded: Delta Exchange was founded in 2018 and is backed by marquee investors like Aave, Kyber Network, SinoGlobal Capital, QCP, LuneX, Gumi Cryptos, BR Capital, CoinFund, and more.
Company Description:
- Delta Exchange is a high-performance digital asset derivatives exchange
- The company offers a suite of innovative product offerings like Interest Rate Swaps, Calendar Spreads, Turbo Options, and Robo Trading Strategies
- Delta Exchange's mission is to accelerate the advancement of the cryptocurrency financial system by building a highly-liquid and trusted derivatives trading platform developed to serve both retail and institutional traders
Company Specialties:
- Cryptocurrencies
- Blockchain
- Bitcoin
- Ethereum
- Derivatives
- Futures trading
- Margin trading
- Leveraged trading
- Cryptocurrency trading
- Crypto derivatives
- DeFi
- Crypto
- Options
- Automated trading
- Robo trading
Company Website: https://www.delta.exchange
ASSUMPTION: Delta Exchange's focus on innovation and growth in the cryptocurrency derivatives market presents unique opportunities for employees to learn and grow in their careers.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote (India only) with flexible work hours
Growth Opportunities:
- Potential career progression into senior marketing roles as the company grows
- Opportunities to work on innovative products and features in the cryptocurrency derivatives market
- Chance to gain experience in the fast-paced and dynamic cryptocurrency industry
ASSUMPTION: The remote work arrangement allows for a better work-life balance while still providing ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (India only)
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India
- The city is known for its vibrant culture, diverse food scene, and historical landmarks
- Mumbai has a tropical climate with warm weather year-round, with monsoon season from June to September
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work environment allows for a more flexible and inclusive work arrangement, enabling employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Performance marketing experience and expertise
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Delta Exchange's mission and products
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
ATS Keywords: Performance marketing, user acquisition, paid campaigns, campaign performance analysis, ad creatives, programmatic marketing, affiliate marketing, data-driven insights, audience segmentation, partnership management, communication skills, data analytical skills
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Delta Exchange's mission and values.
🛠️ Tools & Technologies
- Google Ads
- X (Twitter) Ads
- Meta Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The candidate should have experience with relevant performance marketing tools and platforms, as well as data analysis and visualization tools to optimize campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and performance-driven
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in performance marketing?
- Can you describe a time when you had to optimize a campaign based on data-driven insights?
- How do you approach building and maintaining strategic partnerships?
ASSUMPTION: Delta Exchange values candidates who are passionate about innovation, data-driven decision-making, and collaboration. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and contribute to the company's growth and success.
⚠️ Potential Challenges
- The cryptocurrency market is volatile and unpredictable, which can impact marketing strategies and performance
- The role requires a strong understanding of both creative and analytical aspects of marketing, which can be challenging for some candidates
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- The company is growing rapidly, which can lead to changes in priorities and workloads
ASSUMPTION: The candidate should be comfortable working in a dynamic and fast-paced environment, adaptable to changes, and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or Growth Marketing Manager in other companies, but with a focus on partnerships and strategic collaborations in the cryptocurrency derivatives market
- Delta Exchange's focus on innovation and growth in the cryptocurrency derivatives market sets this role apart from similar positions in other industries
- Career progression in this role could lead to senior marketing roles within Delta Exchange or related industries
ASSUMPTION: The unique aspects of Delta Exchange's business model and focus on innovation in the cryptocurrency derivatives market make this role distinct from similar positions in other companies.
📝 Sample Projects
- Developing and executing a paid marketing campaign to drive user acquisition for a new cryptocurrency derivative product
- Analyzing campaign performance data to optimize targeting, creatives, and bidding strategies
- Identifying and onboarding strategic partners to expand reach and improve acquisition efficiency
ASSUMPTION: The candidate should have experience with relevant performance marketing projects and be able to demonstrate their ability to drive results and optimize campaigns based on data-driven insights.
❓ Key Questions to Ask During Interview
- How does Delta Exchange approach innovation and staying ahead of the competition in the cryptocurrency derivatives market?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Delta Exchange support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Delta Exchange foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: The candidate should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of Delta Exchange's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and achievements
- Write a cover letter explaining your interest in Delta Exchange and how your skills and experience make you a strong fit for the role
- Prepare examples of successful marketing campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
