Performance Marketing Analyst (Contract) - Manila, PH

📌 Core Information

🔹 Job Title: Performance Marketing Analyst (Contract) - Manila, PH

🔹 Company: Balsam Brands

🔹 Location: Manila, Philippines

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote (Metro Manila, Philippines)

🚀 Job Overview

Key aspects of this role include:

• Supporting Balsam Brands' APAC growth through mastering Paid Social and PPC campaigns
• Analyzing performance data and creating compelling ad copies
• Working in a hybrid culture with global teamwork and work-life harmony
• Engaging via the Upwork platform with time tracking for logged work hours

ASSUMPTION: This role requires a strong desire to learn and develop new skills, with a focus on data analysis, campaign management, and ad creation.

📋 Key Responsibilities

✅ Data Reporting & Analysis:

• Compiling data from various sources to create report summaries
• Preparing graphs, tables, or templates for data presentation
• Providing updates on metric performance based on analysis
• Supporting internal check-ins with prepared data

✅ Account Management, Review & Audit:

• Campaign management and audits to identify areas for improvement and optimization
• Reviewing account setup, platform recommendations, product feeds, campaign settings, and other items
• Reporting findings and applying fixes where possible
• Tracking and logging marketing spend and campaign changes for reporting
• Monitoring and regularly updating Expense Metric files

✅ Ad Creation and Monitoring:

• Proposing ad copies for search ads that effectively convey brand messaging
• Requesting and reviewing translated copy/assets with the Localization team
• Creating and uploading finalized ads on channel platforms
• Implementing sales changes as needed
• Maintaining and updating ad copy feeds for deployment across multiple marketing platforms
• Conducting sample searches to ensure ads appear as expected and accurately

✅ Project Coordination and Documentation:

• Understanding and identifying the different steps of the different processes
• Creating structured and systematic documentation of processes
• Communicating project schedules, milestones, and deadlines to ensure all team members are aligned and informed

✅ Market Understanding and Audience Research:

• Staying up to-date on the latest digital marketing trends, competitive landscape, and other market developments
• Proposing marketing tests to better understand audience behavior

✅ Other Duties and Responsibilities:

• Performing other duties as assigned from time to time

ASSUMPTION: This role may require overtime, and the contract may be shortened or extended depending on the needs of the business.

🎯 Required Qualifications

Education: At least 2nd Year of a Bachelor’s Degree in Marketing or any related field

Experience: Fresh graduates are welcome to apply

Required Skills:

• Experience in Digital Marketing, particularly in Paid Social Media and PPC, is a strong advantage
• Proficient in MS Office - Outlook, Word, Excel, PowerPoint
• Familiarity with ClickUp or similar project management tools; prior experience is a plus
• Strong desire to learn and develop new skills
• Great attention to detail with a strong commitment to accuracy
• Ability to work well in a team environment and collaborate effectively
• Good organizational skills and the ability to manage multiple tasks and priorities
• Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently

Preferred Skills:

• None specified

ASSUMPTION: While not explicitly stated, having a strong foundation in data analysis, marketing, and digital platforms would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Not specified. However, given the role's contractual nature and the company's size, the salary is estimated to be within the range of PHP 25,000 - 35,000 per month for an entry-level marketing role in Manila.

Benefits:

• HMO Coverage
• Mental Health Support
• Paid Time Off
• 13th-Month Pay
• Company Trips
• Wellness Benefits

Working Hours: 40 hours per week, with the possibility of paid overtime

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Manila. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail - Holiday and Home Décor

Company Size: 201-500 employees

Founded: Not specified

Company Description:

• Balsam Brands is a global eCommerce retailer with roots in holiday and home décor
• The company's mission is to create joy together, empowering team members and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to families and communities in impactful ways
• Balsam Brands values relationship building, authenticity, and doing the right thing
• The company has steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, and Windsor, Canada

Company Specialties:

• Holiday and home décor
• E-commerce retail
• Global teamwork
• Work-life harmony

Company Website: https://www.balsambrands.com/careers/?utm_medium=social&utm_source=linkedin&utm_campaign=recruitment&utm_content=linkedin-button

ASSUMPTION: Balsam Brands is a people-first company that values relationship-building, authenticity, and doing the right thing. The company's mission is to create joy together by empowering team members and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to families and communities in impactful ways.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Marketing team

Work Arrangement: Remote (Metro Manila, Philippines) with potential to extend

Growth Opportunities:

• Learning and developing new skills in digital marketing, particularly in Paid Social Media and PPC
• Gaining experience in a global teamwork environment with work-life harmony
• Potential contract extension based on performance

ASSUMPTION: This role offers growth opportunities through learning and development in digital marketing, as well as the potential for contract extension based on performance.

🌍 Location & Work Environment

Office Type: Remote (Metro Manila, Philippines)

Office Location(s): Not specified

Geographic Context:

• Manila is the capital and largest city of the Philippines, with a population of over 13 million
• The city is known for its vibrant culture, rich history, and diverse communities
• Manila is a major commercial hub and the center of the Philippines' economy

Work Schedule: 40 hours per week, with the possibility of paid overtime

ASSUMPTION: Working remotely in Manila offers a unique blend of urban living, cultural experiences, and a vibrant work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Online assessment
• Interview with the Marketing team
• Background check and onboarding

Key Assessment Areas:

• Data analysis and reporting skills
• Campaign management and ad creation experience
• Marketing trends and market understanding
• Teamwork and collaboration skills
• Adaptability and proactivity

Application Tips:

• Highlight relevant marketing and digital marketing experience, particularly in Paid Social Media and PPC
• Demonstrate strong analytical skills and attention to detail
• Showcase your ability to work well in a team environment and collaborate effectively
• Prepare for behavioral interview questions focusing on problem-solving, adaptability, and teamwork
• Research the company and its mission to show your enthusiasm and alignment with their values

ATS Keywords: Paid Social Media, PPC, Digital Marketing, Data Analysis, Campaign Management, Ad Creation, Teamwork, Collaboration, Adaptability, Proactivity

ASSUMPTION: The application process for this role may include an online assessment and interviews with the Marketing team, focusing on data analysis, campaign management, and teamwork skills.

🛠️ Tools & Technologies

• MS Office - Outlook, Word, Excel, PowerPoint
• ClickUp or similar project management tools
• Google AdWords, Facebook Ads Manager, Google Analytics, Google Campaign Manager
• Other online interfaces and marketing platforms

ASSUMPTION: This role requires proficiency in MS Office and familiarity with ClickUp or similar project management tools. Experience with Google AdWords, Facebook Ads Manager, Google Analytics, and Google Campaign Manager is a strong advantage.

👔 Cultural Fit Considerations

Company Values:

• People come first, success follows
• Relationship building, authenticity, and doing the right thing
• Creating joy together through empowering team members and partners

Work Style:

• Global teamwork and collaboration
• Work-life harmony and flexibility
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• How do you align with Balsam Brands' value of putting people first and creating joy together?
• How do you approach building relationships and working collaboratively in a global teamwork environment?
• How do you ensure accuracy and attention to detail in your work, particularly when managing multiple tasks and priorities?

ASSUMPTION: Balsam Brands values a people-first culture, relationship building, authenticity, and doing the right thing. Applicants should assess their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Working remotely and managing time effectively in a dedicated, full-time work environment
• Balancing multiple tasks and priorities while maintaining accuracy and attention to detail
• Adapting quickly to new tools, platforms, and marketing trends
• Working effectively in a global teamwork environment with team members across different time zones

ASSUMPTION: This role may present challenges related to remote work, time management, and adapting to new tools and platforms. Applicants should be prepared to work effectively in a dedicated, full-time remote work environment and manage their time accordingly.

📈 Similar Roles Comparison

• This role is similar to a Junior Digital Marketing Specialist or Paid Social Media Specialist position, with a focus on data analysis, campaign management, and ad creation
• Unlike other roles, this position is a contractual, remote, full-time position with a potential contract extension based on performance
• This role offers growth opportunities through learning and development in digital marketing, as well as the potential for contract extension based on performance

ASSUMPTION: This role is similar to a Junior Digital Marketing Specialist or Paid Social Media Specialist position, with a focus on data analysis, campaign management, and ad creation. However, this role is a contractual, remote, full-time position with a potential contract extension based on performance.

📝 Sample Projects

• Analyzing campaign performance data and creating compelling ad copies for a holiday decor eCommerce retailer
• Managing Paid Social Media and PPC campaigns for a global brand, optimizing ad spend and maximizing ROI
• Collaborating with cross-functional teams to create and execute marketing campaigns that drive brand awareness and conversions

ASSUMPTION: Sample projects for this role may include analyzing campaign performance data, creating compelling ad copies, and managing Paid Social Media and PPC campaigns for a global eCommerce retailer. Applicants should be prepared to provide examples of their work in these areas.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Balsam Brands?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing team collaborate and communicate with other departments within the company?
• What opportunities are there for professional growth and development within the Marketing team and the company as a whole?
• How does Balsam Brands support work-life harmony and flexibility for its remote employees?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the company, and their potential for growth and development. These questions should also show their understanding of the role's responsibilities and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Upwork platform
• Highlight your relevant marketing and digital marketing experience, particularly in Paid Social Media and PPC
• Demonstrate strong analytical skills and attention to detail
• Showcase your ability to work well in a team environment and collaborate effectively
• Prepare for behavioral interview questions focusing on problem-solving, adaptability, and teamwork
• Research the company and its mission to show your enthusiasm and alignment with their values
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.