📌 Core Information
🔹 Job Title: Performance Marketing Assistant
🔹 Company: Unilever
🔹 Location: Kingston Head Office, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the digital commerce team in achieving data and operational excellence through sales-driving marketing campaigns.
- Managing data processes, providing actionable insights, and building relationships with digital commerce customers.
- Working cross-functionally with marketing, sales, data teams, and external agencies to deliver digital campaigns and marketing activities.
- Creating content and managing artwork briefing processes for total digital commerce channels.
- Booking campaigns with key digital customers and tracking KPIs and post-campaign performance.
ASSUMPTION: This role requires a strong focus on data analysis, project management, and cross-functional collaboration to drive successful marketing campaigns.
📋 Key Responsibilities
✅ Deliver digital campaigns and marketing activities across digital commerce customers, working with cross-functional marketing, sales, data teams & external agencies.
✅ Lead on content creation across total digital commerce channels, including omni.com, QSR, aggregator, and pureplayer.
✅ Manage artwork briefing and review process, working with brand managers to provide feedback on assets and any relevant creative materials, working with Ustudio and external agencies.
✅ Work with ICDC Performance Marketing Lead and IC Retail Media team to develop campaigns, positioning, and communication across digital commerce channels, with close collaboration with commercial teams.
✅ Book campaigns with key digital customers (including rapid delivery, pureplayer, and aggregators), working directly with customers, sales teams, and media agency teams to land activities.
✅ Track KPIs and post-campaign performance of campaigns and report back to internal teams.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: University Degree in Marketing, Digital, Business, eCommerce, or a related field.
Experience: Previous marketing, eCommerce, Retail Media, or Performance Marketing experience is preferential.
Required Skills:
- Entrepreneurial mindset with a passion for digital and performance marketing.
- Analytical skills to mine large sets of data and identify trends and insights.
- Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Highly articulate and able to influence a wider range of stakeholders.
- IT literacy & Nielsen/Kantar understanding.
Preferred Skills:
- Interest in consumer trends, digital, and rapid delivery/shoppable business models.
- A passion for ice cream brands.
- A positive pioneering spirit with a goal-oriented attitude and focused on delivering results.
- Ability to work in a fast-paced culture and deal with ambiguity and change.
- Demonstrates passion for learning and challenging the status quo.
- Ability to work with a cross-functional team to deliver projects.
- Strong professional outlook and interpersonal skills.
- Detail-oriented with excellent project management skills and commercial understanding.
ASSUMPTION: While previous experience in marketing or eCommerce is preferred, the role is open to recent graduates with relevant skills and a strong passion for digital marketing.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (Estimated based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Flexible working options and family-friendly policies.
- Diversity and inclusion initiatives, including Employee Resource Groups.
Working Hours: Full-time, 37.5 hours per week (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on the ice cream category within the snacking and refreshment industry.
Company Size: Unilever is a large multinational corporation with over 10,000 employees in the UK alone. This role offers opportunities to work with a wide range of teams and brands.
Founded: Unilever was founded in 1929, with a rich history in the consumer goods industry. The Ice Cream business is planned to separate from Unilever by November 2025.
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from nutritionally balanced foods to indulgent ice creams and household care products.
- The company is committed to innovation, quality, and sustainability, with a strong focus on purpose-led business and creating a positive impact on consumers and communities.
- Unilever's UK market is the second largest in Europe and crucial to accelerating the growth of Europe and delivering competitive and pioneering plans for the category.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever's size and global presence offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and progression within the digital commerce team and the wider Unilever organization.
Reporting Structure: This role reports directly to the Digital Commerce Commercial Team Lead and works closely with cross-functional teams, including marketing, sales, data, and external agencies.
Work Arrangement: Full-time, on-site role based at the Kingston Head Office, with opportunities for flexible working arrangements.
Growth Opportunities:
- Developing a deep understanding of the B2B customers and B2C consumers, the fast-moving delivery landscape, and wider digital disruptions to future-proof Unilever's brands in this space.
- Building relationships with key digital commerce customers and stakeholders to drive successful marketing campaigns and achieve data and operational excellence.
- Gaining experience in cross-functional collaboration, project management, and data analysis to support career growth within the marketing and digital commerce fields.
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing, customer insights, and data analysis within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces.
Office Location(s): Kingston Head Office, United Kingdom
Geographic Context:
- The Kingston Head Office is located in the Greater London area, offering easy access to public transportation and nearby amenities.
- The office is situated in a bustling business district, providing a dynamic and collaborative work environment.
- The UK market is the second largest in Europe for Unilever, with a strong focus on accelerating growth and delivering competitive plans for the ice cream category.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:30 PM, with opportunities for flexible working arrangements.
ASSUMPTION: The Kingston Head Office offers a vibrant and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal.
- Phone or video screening with the HR team to assess cultural fit and basic qualifications.
- Face-to-face or video interview with the hiring manager and a member of the digital commerce team to discuss the role, responsibilities, and career growth opportunities.
- Final round interview with senior leadership to assess fit within the team and the wider organization.
Key Assessment Areas:
- Problem-solving and analytical skills, demonstrated through data analysis and campaign planning examples.
- Communication and interpersonal skills, showcased through clear and concise responses to interview questions and potential project scenarios.
- Cultural fit and alignment with Unilever's values and purpose-led business approach.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role.
- Demonstrate your passion for digital marketing, performance marketing, and the ice cream category through specific examples and anecdotes.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration abilities.
ATS Keywords: Digital Marketing, Customer Insights, Data Analysis, Project Management, Marketing Campaigns, Cross-Functional Collaboration, Ice Cream Industry, Unilever
ASSUMPTION: Unilever's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Power BI, SQL, Tableau)
- Marketing automation and analytics platforms (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, data analysis tools, and marketing automation platforms, as well as experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose is to make sustainable living commonplace.
- We Reach for more and seek out new opportunities.
- We Care for one another and work as a team.
- We Nurture a high-performance culture and strive for excellence.
- We Live our values and are committed to our Purpose in action.
Work Style:
- Unilever fosters a dynamic and inclusive work environment, with a strong focus on collaboration, innovation, and continuous learning.
- The company encourages employees to take initiative, ask challenging questions, and suggest new routes to success.
- Unilever values resourcefulness, creativity, and adaptability in the face of change and ambiguity.
Self-Assessment Questions:
- How do your personal values align with Unilever's purpose and company values?
- Describe a time when you had to adapt to a significant change or challenge in a previous role. How did you approach this situation, and what was the outcome?
- Can you provide an example of a successful marketing campaign you've worked on, and how you measured its performance and impact?
ASSUMPTION: Unilever's company values and work style emphasize collaboration, innovation, and continuous learning, making it an ideal fit for candidates with a strong entrepreneurial spirit and a passion for digital marketing.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and multiple priorities.
- Managing relationships with key digital commerce customers and stakeholders, balancing their needs with internal team objectives.
- Adapting to changes in the digital commerce landscape, consumer trends, and marketing strategies.
- Developing a deep understanding of the ice cream industry, consumer trends, and digital disruptions within a short timeframe.
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a passion for learning and continuous improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on data analysis, project management, and cross-functional collaboration.
- Within the ice cream industry, this role offers unique opportunities to work with a wide range of digital commerce customers and stakeholders, driving successful marketing campaigns and achieving data and operational excellence.
- Career progression in this role may lead to opportunities in digital marketing, customer insights, or data analysis within the Unilever organization or the broader consumer goods industry.
ASSUMPTION: This role offers a unique blend of marketing, data analysis, and project management responsibilities, making it an attractive opportunity for candidates with a strong entrepreneurial spirit and a passion for digital marketing.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a specific digital commerce customer, measuring performance, and optimizing based on data insights.
- Analyzing customer data to identify trends and opportunities for segmentation, personalization, and targeted marketing strategies.
- Managing the artwork briefing and review process for a major marketing campaign, ensuring brand consistency and adherence to Unilever's visual identity guidelines.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Performance Marketing Assistant role, highlighting the importance of data analysis, project management, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process for a digital commerce customer, and how this role fits into that workflow?
- How does the digital commerce team collaborate with other internal teams, such as sales, data, and brand management, to deliver successful marketing campaigns?
- What opportunities are there for professional development and growth within the digital commerce team and the wider Unilever organization?
- How does Unilever support work-life balance and flexible working arrangements for employees in this role?
- Can you provide an example of a recent marketing campaign that faced significant challenges or setbacks, and how the team overcame these obstacles to achieve success?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, while also providing valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal.
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration abilities.
- Research the ice cream industry, consumer trends, and Unilever's marketing strategies to demonstrate your passion and knowledge for the role.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
