📌 Core Information
🔹 Job Title: Performance Marketing Associate, Search
🔹 Company: Hearst
🔹 Location: New York, NY, USA
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Media buying and traffic acquisition across self-serve paid search tools like Google Ads
- Collaborating with various teams to launch, optimize, and analyze search campaigns
- Highly organized and detail-oriented work with a passion for analytics
- Willingness to learn new skills and adapt to a dynamic environment
ASSUMPTION: This role requires a strong focus on detail and a proactive approach to learning and implementing new strategies in the ever-evolving digital marketing landscape.
📋 Key Responsibilities
✅ Manage media buying and traffic acquisition across self-serve paid search tools such as Google Ads
✅ Collaborate with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search campaigns
✅ Monitor and report on campaign performance using analytics tools
✅ Continuously optimize campaigns based on performance data and trends
✅ Stay up-to-date with industry best practices and new features in paid search platforms
ASSUMPTION: This role involves a significant amount of data analysis and requires strong attention to detail to ensure accurate and effective campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing, with a focus on paid search preferred
Required Skills:
- Proficient in Google Ads and other self-serve paid search platforms
- Strong analytical skills and data-driven mindset
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite (Excel, PowerPoint)
- Familiarity with Google Analytics
Preferred Skills:
- Experience with bid management tools (e.g., Acquisio, Kenshoo)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Google Ads and a strong analytical background are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for entry-level marketing roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Hearst products and services
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM ET)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the New York City area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst is a global, diversified information, services, and media company with a portfolio that includes magazines, television stations, newspapers, cable television networks, and more.
Company Size: Hearst has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Hearst was founded in 1887 and has since grown into one of the largest media and information companies in the world.
Company Description:
- Hearst Magazines is one of the largest publishers in the world, with more than 25 brands reaching over 150 million people monthly in the United States alone.
- Hearst engages its audience across print, digital, video, and social platforms with sophisticated content creation, distribution, and data capabilities.
- The company is committed to reinventing publishing for the 21st century through cutting-edge technology and proprietary platforms.
Company Specialties:
- Magazines and digital media
- Television and cable networks
- Financial services
- Healthcare services
- Transportation software
Company Website: http://www.hearst.com
ASSUMPTION: Hearst's diverse portfolio and large employee base offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position within the Performance Marketing team at Hearst Magazines.
Reporting Structure: The Performance Marketing Associate will report directly to the Performance Marketing Manager.
Work Arrangement: This role requires on-site work at Hearst's headquarters in New York City, NY.
Growth Opportunities:
- Advancement to a Performance Marketing Specialist or similar role within the team
- Expansion into other areas of digital marketing or media within Hearst's diverse portfolio
- Opportunities to work on high-profile campaigns and collaborate with various teams
ASSUMPTION: As an entry-level role, this position provides a strong foundation for a career in digital marketing and offers numerous opportunities for growth and development within Hearst's extensive portfolio.
🌍 Location & Work Environment
Office Type: Hearst's headquarters is a modern, collaborative workspace with a mix of open and private offices.
Office Location(s): 300 West 57th Street, New York, NY 10019, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment with numerous cultural, dining, and entertainment options.
- The city is a major hub for media, advertising, and marketing industries, providing ample networking opportunities.
- Hearst's Midtown Manhattan location is easily accessible by public transportation.
Work Schedule: Standard business hours with the possibility of occasional overtime during high-volume campaign periods.
ASSUMPTION: Working in New York City offers unique advantages, such as exposure to diverse perspectives and access to industry events, but also presents challenges like a higher cost of living and a fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Performance Marketing Manager and a team member
- Final interview with the Director of Performance Marketing
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Attention to detail and organizational skills
- Understanding of paid search marketing principles
- Cultural fit and adaptability
Application Tips:
- Highlight relevant experience and skills, such as Google Ads proficiency and data analysis projects.
- Tailor your resume and cover letter to emphasize your passion for digital marketing and eagerness to learn.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team.
ATS Keywords: Google Ads, paid search, media buying, traffic acquisition, analytics, campaign optimization, digital marketing, entry-level
ASSUMPTION: Hearst's application process may vary depending on the specific role and hiring manager, but generally involves a combination of online assessments, phone or video screens, and in-person interviews.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Office Suite (Excel, PowerPoint)
- Bid management tools (e.g., Acquisio, Kenshoo)
- HTML and CSS (for basic website management)
ASSUMPTION: The tools and technologies listed are essential for this role, but Hearst may provide additional training and resources to help the successful candidate develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a strong attention to detail and a passion for data analysis?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative team setting and enjoy learning from others?
ASSUMPTION: Hearst values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and commitment to the company's values will be well-positioned for success.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changes in paid search platforms and industry best practices
- Working in a fast-paced, competitive environment
- Navigating a large, diverse organization with numerous departments and teams
ASSUMPTION: These challenges are common in entry-level digital marketing roles and can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.
📈 Similar Roles Comparison
- This role is similar to other entry-level performance marketing positions, but may offer unique opportunities to work with a diverse portfolio of brands and collaborate with various teams within Hearst.
- Compared to other media and publishing companies, Hearst offers a large and diverse range of brands and content, providing ample opportunities for growth and development.
- Career paths in performance marketing can lead to roles such as Performance Marketing Specialist, Marketing Manager, or Director of Marketing, depending on the specific company and industry.
ASSUMPTION: While this role shares similarities with other entry-level performance marketing positions, Hearst's diverse portfolio and large employee base offer unique opportunities for career growth and development.
📝 Sample Projects
- Optimizing a search campaign for a lifestyle magazine to increase click-through rate and conversions
- Analyzing campaign performance data to identify trends and make data-driven optimizations
- Collaborating with the editorial team to create targeted ad content for specific audience segments
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Performance Marketing Associate may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall Performance Marketing strategy at Hearst Magazines?
- What opportunities are there for professional development and growth within the team and the company?
- How does the team collaborate with other departments, such as editorial and sales, to create effective marketing campaigns?
- What is the typical career path for someone in this role, and what steps can I take to advance my career within Hearst?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hearst careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, such as Google Ads proficiency and data analysis projects.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
