📌 Core Information
🔹 Job Title: Performance Marketing Copywriter
🔹 Company: SoFi
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling, high-converting copy across multiple channels
- Optimizing messaging for performance and leveraging AI tools
- Collaborating with cross-functional teams to develop strategic content
- Analyzing performance metrics to refine and optimize copy
ASSUMPTION: This role requires a strong focus on performance-driven content and a passion for optimizing messaging for engagement and conversion.
📋 Key Responsibilities
✅ Develop and refine marketing copy that engages, converts, and retains customers
✅ Collaborate with performance and lifecycle marketing teams, compliance, and design teams to create strategic content
✅ Use AI-powered writing and workflow automation tools to optimize messaging and scale marketing initiatives
✅ Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement
✅ Analyze performance metrics and apply insights to refine and optimize copy for conversion and retention
✅ Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content
ASSUMPTION: This role requires a balance of creativity and data-driven decision-making to continuously improve marketing content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 3+ years of experience in copywriting, content marketing, or lifecycle marketing, with a focus on performance-driven content
Required Skills:
- Proven ability to write persuasive, high-converting marketing copy tailored to different stages of the customer journey
- Sharp editing and proofreading skills, with an eye for detail, clarity, and consistency
- Experience with AI and automation tools (Braze, ChatGPT, Jasper, Grammarly, or similar)
- Excellent collaboration skills, comfortable working cross-functionally and with partner brands
- Data-driven mindset, with experience running A/B tests and optimizing copy based on performance metrics
Preferred Skills:
- Experience in fintech, banking, credit cards, e-commerce, SaaS
- Knowledge of UX writing and conversion rate optimization (CRO)
- Basic understanding of HTML/CSS for email formatting
ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills and experience with performance-driven content.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Copywriter with 3-5 years of experience in the United States)
Benefits:
- Competitive salary
- Benefits (including health, dental, and vision insurance)
- Career growth opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- SoFi is a values-driven company on a mission to help its members get their money right
- Offers modern financial products and services, including student loan refinancing, mortgages, personal loans, and wealth management
- Emphasizes career growth and competitive benefits
Company Specialties:
- Student Loan Refinancing
- Mortgages & Mortgage Refinancing
- Personal Loans
- MBA Loans
- Wealth Management
- Life Insurance
- Career Strategy
Company Website: SoFi.com
ASSUMPTION: SoFi is a well-established fintech company with a strong focus on customer engagement and career development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports to the Performance Marketing Manager
Work Arrangement: Remote OK, with the possibility of on-site work at one of SoFi's offices
Growth Opportunities:
- Potential career progression to Senior Copywriter or Manager roles
- Chance to work on various marketing campaigns and channels
- Opportunities to learn and implement AI and automation tools
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): San Francisco, CA; Healdsburg, CA; Helena, MT; New York, NY; Reston, VA; Cottonwood Heights, UT; Claymont, DE
Geographic Context:
- SoFi's headquarters is in San Francisco, with additional offices across the United States
- The United States offers a large and diverse market for financial services
- SoFi's remote-friendly culture allows for flexible work arrangements
Work Schedule: Full-time, with flexible hours and the possibility of occasional overtime
ASSUMPTION: The remote-friendly work environment at SoFi allows for a good work-life balance and the ability to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Performance Marketing Manager
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with SoFi's values
- Problem-solving skills and ability to optimize copy for performance
- Understanding of AI and automation tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio or samples of your best work
- Be prepared to discuss your approach to performance-driven copywriting and A/B testing
- Research SoFi's company culture and values to demonstrate your fit
ATS Keywords: Performance Marketing, Copywriter, Marketing Copy, Email Marketing, Conversion Optimization, AI Tools, Automation Tools, A/B Testing, Collaboration, Editing, Proofreading, Data-Driven Mindset
ASSUMPTION: SoFi's hiring process is designed to assess candidates' skills and cultural fit, with a focus on performance-driven content and collaboration.
🛠️ Tools & Technologies
- Braze
- ChatGPT
- Jasper
- Grammarly
- HTML/CSS
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for the role.
👔 Cultural Fit Considerations
Company Values:
- Put Members First
- Act Like an Owner
- Be Data-Driven
- Embrace Change
- Value Diversity
Work Style:
- Collaborative and cross-functional
- Data-driven and performance-focused
- Innovative and open to change
- Remote-friendly and flexible
Self-Assessment Questions:
- How do you align with SoFi's core values, particularly 'Put Members First' and 'Act Like an Owner'?
- How comfortable are you working in a remote or hybrid environment, collaborating with teams across different time zones?
- How do you approach continuous learning and embracing change in a fast-paced, data-driven environment?
ASSUMPTION: SoFi's company culture emphasizes collaboration, data-driven decision-making, and a strong commitment to its members.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in performance marketing
- Balancing creativity and data-driven optimization in copywriting
- Occasional on-site work may be required, depending on the role and team needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing copywriter roles, this position emphasizes performance-driven content and optimization for engagement and conversion
- SoFi's focus on data-driven decision-making sets it apart from other fintech companies
- Career progression opportunities are similar to those in related marketing roles, with a focus on growth within the performance marketing team
ASSUMPTION: This role offers unique challenges and growth opportunities compared to similar marketing copywriter positions.
📝 Sample Projects
- Developing and optimizing email campaigns for customer acquisition and retention
- Creating high-converting landing pages and website content for SoFi's products and services
- Collaborating with designers to create visually appealing and engaging marketing materials
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration in this role.
❓ Key Questions to Ask During Interview
- How does the performance marketing team measure the success of marketing campaigns, and how can I contribute to improving these metrics?
- What are the most effective channels for reaching SoFi's target audience, and how can I help optimize content for these channels?
- How does SoFi support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote or hybrid environment, and how does SoFi address these challenges?
- How does SoFi approach A/B testing and optimization, and what tools do you use for this process?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your ability to write high-converting marketing copy and optimize content for performance
- Prepare a portfolio or samples of your best work, showcasing your ability to create engaging and persuasive content across multiple channels
- Be ready to discuss your approach to performance-driven copywriting, A/B testing, and AI tools during the interview process
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
