📌 Core Information
🔹 Job Title: Performance Marketing Copywriter
🔹 Company: Galileo Financial Technologies
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging, high-converting copy for various marketing channels
- Collaborating with cross-functional teams to develop strategic messaging
- Optimizing content for performance using AI and automation tools
- Analyzing performance metrics to refine and improve copy
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing content.
📋 Key Responsibilities
✅ Develop and refine marketing copy that engages, converts, and retains customers across email, website, paid ads, and customer lifecycle campaigns
✅ Edit and optimize content to enhance clarity, engagement, and conversion rates
✅ Collaborate with performance marketing, product, compliance, and design teams to develop strategic messaging that drives customer action
✅ Use AI-powered writing and workflow automation tools to optimize messaging and scale marketing initiatives
✅ Implement A/B testing to continuously improve email subject lines, CTAs, and messaging for better engagement
✅ Analyze performance metrics and apply insights to refine and optimize copy for conversion and retention
✅ Stay ahead of industry trends in performance marketing, customer lifecycle strategies, and AI-driven content
ASSUMPTION: This role requires a high level of creativity, attention to detail, and a strong understanding of marketing best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: 3+ years of experience in copywriting, content marketing, or lifecycle marketing with a focus on performance-driven content
Required Skills:
- Proven ability to write persuasive, high-converting marketing copy tailored to different stages of the customer journey
- Sharp editing and proofreading skills with an eye for detail, clarity, and consistency
- Data-driven mindset, with experience running A/B tests and optimizing copy based on performance metrics
- Excellent collaboration skills, comfortable working cross-functionally and with partner brands
Preferred Skills:
- Experience in fintech, banking, credit cards, e-commerce, SaaS
- Knowledge of UX writing and conversion rate optimization (CRO)
- Basic understanding of HTML/CSS for email formatting
ASSUMPTION: Candidates with experience in the fintech industry may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $86,400 - $162,000 USD per year
Benefits:
- Competitive salary
- Career growth opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Galileo Financial Technologies is a financial technology company that enables fintechs, banks, and brands to build differentiated financial solutions
- The company provides modern, open APIs for issuing payment cards, mobile push provisioning, tailored financial products, and more
- Galileo supports digital banking heavyweights, early-stage innovators, and enterprise clients across industries and geographies
Company Specialties:
- Innovative Payment Technology Platforms
- Real-time authorization decisioning
- Issuing Payments Processor
- Full service API
- Online Turnkey Payment Solution
- Program Management Services
- Big Data, Analytics, and Reporting
- Financial Inclusion and Challenger Banking
- Push Provisioning and Real-Time Funding
- Card Issuing and Credit Products
- Fraud and Buy Now Pay Later
Company Website: Galileo Financial Technologies
ASSUMPTION: Galileo's extensive experience and expertise in the financial services industry make it an attractive employer for candidates seeking to grow their careers in fintech.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote OK, with the option to work from one of Galileo's offices
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in the fintech industry.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Sandy, UT, USA; Mexico City, MX
Geographic Context:
- The United States is home to a diverse range of industries and offers numerous opportunities for marketing professionals
- Mexico City, Mexico's capital, is a major financial hub with a thriving fintech industry
Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: Candidates should be comfortable working in a hybrid or remote work environment and have strong time management skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- Writing assessment to evaluate copywriting and editing skills
- In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications
- Final decision and offer
Key Assessment Areas:
- Writing and editing skills
- Creativity and ability to craft engaging, persuasive content
- Understanding of performance marketing and customer lifecycle strategies
- Collaboration and communication skills
- Data-driven mindset and ability to optimize content for performance
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Provide examples of your best marketing copy and explain how you optimized it for performance
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced, collaborative environment
- Research Galileo's company culture and be prepared to discuss how your values align with the company's
ATS Keywords: Performance Marketing, Copywriter, Marketing Copy, Email Marketing, A/B Testing, AI Tools, Automation Tools, Editing, Proofreading, Collaboration, Data-Driven Marketing
ASSUMPTION: Applicants should focus on demonstrating their ability to write high-converting marketing copy and optimize content for performance.
🛠️ Tools & Technologies
- Braze (customer engagement platform)
- AI-powered writing and workflow automation tools (e.g., ChatGPT, Jasper)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (CMS) (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Focused on continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Candidates who are a strong cultural fit for Galileo's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity and data-driven decision making
- Collaborating effectively with remote team members
- Keeping up with industry trends and best practices in performance marketing
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to a fast-changing industry.
📈 Similar Roles Comparison
- This role is similar to a Marketing Content Specialist or Senior Copywriter, but with a stronger focus on performance and optimization
- In the fintech industry, this role may be comparable to a Marketing Manager or Growth Marketing Specialist, depending on the organization's size and structure
- Career progression may include roles such as Senior Marketing Manager, Director of Marketing, or Chief Marketing Officer
ASSUMPTION: Candidates should research similar roles in the fintech industry to better understand the market demand and career growth opportunities.
📝 Sample Projects
- Developing and optimizing email marketing campaigns for customer acquisition and retention
- Creating and testing landing pages and CTAs to improve conversion rates
- Collaborating with designers to create visually appealing and on-brand marketing materials
- Analyzing and reporting on marketing performance metrics to inform strategy and optimization
ASSUMPTION: Candidates should provide specific examples of their marketing projects and explain the outcomes and lessons learned.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role fit into the company's long-term marketing strategy?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, portfolio link, and a short cover letter telling us why you’d be a great fit
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced, collaborative environment
- Research Galileo's company culture and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
