📌 Core Information
🔹 Job Title: Performance Marketing Director
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Paid Search strategies for assigned clients
- Managing and growing client relationships
- Leading and developing a team of Paid Search specialists
- Ensuring best practices and innovation in Paid Search activities
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of Paid Search channels.
📋 Key Responsibilities
✅ Develop and evangelize overall strategy and approach to the Paid Search channel
✅ Ensure best practice and innovation in all Paid Search activities
✅ Manage and maintain client relationships, serving as the main point of escalation for client issues
✅ Manage and develop direct reports, accountable for complete team development
✅ Conduct forecasting for annual and monthly budgets and grow account profitability
✅ Contribute to new business development when required
ASSUMPTION: This role involves a high level of client interaction and team management, requiring strong communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in Paid Search management, with a track record of successful client campaigns
Required Skills:
- Expertise in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven leadership and team management skills
- Fluency in English (Mandarin is a plus)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the Chinese market and consumer behavior
ASSUMPTION: Proficiency in Mandarin is not required but would be beneficial for this role due to the location and client base.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Director role in Shanghai, the estimated salary range is ¥450,000 - ¥650,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Opportunities for professional development
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: With over 10,000 employees worldwide, dentsu offers a large network of resources and opportunities for professional growth.
Founded: dentsu was founded in 1901 and has since grown into a leading global advertising agency.
Company Description:
- dentsu is a full-service advertising agency, offering a wide range of services including media planning, media buying, creative, and digital marketing.
- The company is committed to helping brands connect with consumers through innovative, data-driven marketing solutions.
- dentsu's global network enables it to provide localized expertise and international reach for its clients.
Company Specialties:
- Media planning and buying
- Creative advertising
- Digital marketing and transformation
- Data and analytics
Company Website: dentsu.com
ASSUMPTION: dentsu's large size and global presence offer applicants a diverse range of career opportunities and exposure to international markets.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Paid Search.
Reporting Structure: The Performance Marketing Director will oversee a team of Paid Search specialists and may have indirect reports within the broader marketing department.
Work Arrangement: This is an on-site role, with the primary office location in Shanghai - Haisu Plaza. Occasional remote work may be possible.
Growth Opportunities:
- Progression to a regional or global leadership role within dentsu's Paid Search team
- Expansion into other marketing disciplines or client management roles
- Development of specialized expertise in specific industries or client verticals
ASSUMPTION: Given dentsu's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Haisu Plaza, Shanghai.
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major global financial hub and the most populous city in China, offering a vibrant business environment.
- The Haisu Plaza is a prestigious office location, providing easy access to public transportation and amenities.
- Shanghai's time zone (CST, UTC +8) may require some flexibility for communication with international teams or clients.
Work Schedule: Standard office hours with flexibility for occasional remote work, as needed.
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural and business practices of the Chinese market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Head of Paid Search and/or other senior team members
- Final interview with the regional or global leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Technical expertise in Paid Search and related tools
- Cultural fit and adaptability to the local market
Application Tips:
- Highlight relevant experience and achievements in Paid Search management and client relationship building
- Tailor your resume and cover letter to emphasize your strategic mindset and leadership skills
- Prepare examples of successful Paid Search campaigns and their outcomes
- Demonstrate your understanding of the Chinese market and consumer behavior
ATS Keywords: Paid Search, Strategy Development, Client Relationship Management, Team Development, Budget Forecasting, Account Profitability, Innovation, Business Development
ASSUMPTION: The interview process may involve assessments or case studies to evaluate the candidate's strategic thinking and problem-solving skills.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Marketing automation tools (e.g., Adobe Marketing Cloud, Oracle BlueKai)
- Data visualization and analytics tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in specific marketing automation tools may be required, depending on the client base and internal processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable to diverse markets and cultures
Self-Assessment Questions:
- How do you approach innovation in Paid Search strategies, and can you provide an example?
- Describe your experience working in a multicultural team and how you adapt your communication style accordingly
- How do you balance accountability for your team's performance with supporting their professional growth?
ASSUMPTION: dentsu values diversity and inclusion, and candidates who can demonstrate their ability to thrive in a multicultural environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a competitive market
- Adapting to the unique cultural and business practices of the Chinese market
- Balancing the demands of multiple, large clients and their respective priorities
- Managing a team through periods of rapid growth or change
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the unique cultural and business practices of the Chinese market.
📈 Similar Roles Comparison
- This role differs from a Paid Search Manager position in its focus on strategic development and team leadership, rather than day-to-day campaign management
- In the Chinese market, this role may require a greater emphasis on understanding local consumer behavior and cultural nuances
- Career progression from this role could include regional or global leadership positions within dentsu's Paid Search team or expansion into other marketing disciplines
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the client base and market conditions.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a major e-commerce client, resulting in a 30% increase in sales
- Managing a team of Paid Search specialists to deliver a successful campaign for a global automotive brand, achieving a 25% increase in test drive bookings
- Conducting a comprehensive audit of an existing Paid Search account and identifying opportunities for optimization, leading to a 20% increase in click-through rate
ASSUMPTION: The specific projects and campaigns managed by the successful candidate will depend on the client base and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Paid Search team and dentsu's global marketing strategy?
- What are the most significant challenges facing the Paid Search team in the Chinese market, and how can this role address them?
- How does dentsu support the professional development and growth of its employees, particularly in senior management roles?
- What is the expected timeline for growing the Paid Search team, and how will this role contribute to that expansion?
- How does dentsu approach collaboration and knowledge-sharing between its various marketing disciplines and global offices?
ASSUMPTION: The interview process will provide an opportunity for the candidate to assess the company culture and fit, as well as the specific challenges and opportunities presented by the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic mindset, leadership skills, and relevant Paid Search experience
- Prepare examples of successful Paid Search campaigns and their outcomes, demonstrating your ability to deliver results and grow client profitability
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
