📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning, reviewing, and optimizing Performance Marketing campaigns
- Proactively managing client data to ensure optimal campaign performance
- Liaising with vendors and third-party reps to maintain and develop relationships
- Providing initial insights on campaign trends to executives and planners
- Generating campaign reports and being responsible for pacing, QA, and trafficking
ASSUMPTION: This role is focused on day-to-day campaign execution and requires strong analytical and organizational skills. It's an entry-point to gain experience in Performance Marketing.
📋 Key Responsibilities
✅ Focuses on day-to-day execution of Performance Marketing campaigns
✅ Proactively reviews and manages client data to ensure optimal performance on all campaigns
✅ Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
✅ Provides initial insights on campaign trends to executives and planners
✅ Generates campaign reports and is responsible for pacing, QA, and trafficking
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in Performance Marketing or a related field
Required Skills:
- Proficient in Performance Marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proven ability to manage multiple projects and meet deadlines
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot, etc.)
- Knowledge of Mandarin Chinese
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for entry-level to mid-level Performance Marketing roles in Shanghai, the estimated salary range is ¥250,000 - ¥400,000 per year (before tax).
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the highly competitive and dynamic advertising services industry.
Company Size: With over 10,000 employees worldwide, dentsu is a large organization that offers numerous opportunities for growth and learning.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu is a creative agency that delivers innovative, data-driven solutions to help brands thrive in the digital economy.
- The company is committed to sustainability and helping clients navigate the transition to a sustainable economy.
- dentsu's global network allows it to provide local insights and expertise to clients worldwide.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven solutions
Company Website: dentsu.com
ASSUMPTION: dentsu's global presence and large size suggest that the company offers diverse career opportunities and a structured approach to professional development.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position in the Performance Marketing field. It provides an excellent starting point for a career in digital marketing.
Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and execution teams.
Work Arrangement: This is an on-site role based in Shanghai, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Progression to a Senior Performance Marketing Executive role
- Expansion into other areas of digital marketing or account management
- Opportunities to work on international accounts and gain global experience
ASSUMPTION: Given dentsu's size and global presence, there are likely numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Haisu Plaza, Shanghai
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering numerous opportunities for professional growth and networking.
- The city is known for its vibrant culture, rich history, and diverse food scene.
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional overtime as needed
ASSUMPTION: The work environment at dentsu's Shanghai office is likely dynamic, collaborative, and fast-paced, reflecting the company's global presence and commitment to innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
- Problem-solving abilities
- Cultural fit and alignment with dentsu's values
Application Tips:
- Highlight relevant experience and skills, using specific examples from your resume to demonstrate your proficiency in Performance Marketing.
- Tailor your cover letter to emphasize your enthusiasm for the role and your fit with dentsu's company culture.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Performance Marketing, Campaign Management, Data Analysis, Client Relations, Reporting, Optimization, Vendor Liaison, Insights Generation, Google Ads, Facebook Ads, Marketing Automation
ASSUMPTION: The application process at dentsu is likely competitive, and candidates should emphasize their relevant skills and experience to increase their chances of success.
🛠️ Tools & Technologies
- Performance Marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
- Marketing automation tools (e.g., Marketo, HubSpot, etc.)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about data-driven marketing and continuous learning?
- Can you demonstrate strong problem-solving skills and adaptability?
ASSUMPTION: Candidates who are enthusiastic about dentsu's values and can demonstrate a strong cultural fit are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously may be challenging for less experienced candidates.
- The fast-paced nature of the role may require occasional overtime and flexibility in work hours.
- The competitive nature of the advertising services industry may present challenges in meeting client expectations and achieving desired results.
- The dynamic nature of the digital marketing landscape may require continuous learning and adaptation to new tools and trends.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Executive positions in the industry, but may offer more opportunities for international exposure and career growth due to dentsu's global presence.
- The role may require more frequent client interaction and vendor management compared to other similar positions, reflecting dentsu's focus on client-centric marketing.
- As an entry-level to mid-level role, this position offers a strong foundation for a career in digital marketing, with opportunities for progression to more senior roles within the company.
ASSUMPTION: While the core responsibilities of this role are similar to other Performance Marketing Executive positions, the specific requirements and opportunities for growth may vary depending on the company and its clients.
📝 Sample Projects
- Managing a large-scale Google Ads campaign for a major retail client, optimizing performance, and driving sales growth.
- Collaborating with the planning team to develop a comprehensive social media strategy for a global brand, including platform selection, content creation, and influencer partnerships.
- Conducting a thorough analysis of a client's website traffic and user behavior, identifying areas for improvement, and implementing data-driven optimizations to enhance conversion rates.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be representative of the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for someone in this role?
- How does this role collaborate with other teams within the agency, such as creative and strategy?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does dentsu support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in Performance Marketing
- Write a compelling cover letter that explains your interest in the role and your fit with dentsu's company culture
- Prepare for the interview by researching dentsu's clients, values, and recent campaigns
- Follow up with a thank-you note after the interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
