📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: Gousto
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Attracting new customers to Gousto through engaging digital campaigns
- Collaborating with a passionate and ambitious team focused on customer acquisition
- Developing skills across various marketing channels, with a focus on Paid Social (Meta and TikTok)
- Working in a fast-paced, data-driven environment
ASSUMPTION: This role is ideal for a curious and proactive individual looking to grow their performance marketing skills in a subscription-based business.
📋 Key Responsibilities
✅ Build, launch, and optimize campaigns on Meta and TikTok for the UK and the Republic of Ireland
✅ Deliver A/B tests on Paid Social platforms and evaluate results with post-test analysis
✅ Lead the creative briefing process and contribute fresh ideas for social media campaigns
✅ Manage performance tasks, including discount codes, reporting, and landing pages
✅ Support the wider Acquisition team with cross-channel campaign execution
✅ Analyze channel performance and identify insights to guide campaign improvements
✅ Use data to drive strategic decisions and optimize marketing impact
✅ Collaborate with cross-functional teams within the Activate Tribe to deliver campaign goals
✅ Contribute to an inclusive, test-and-learn culture that thrives on experimentation and curiosity
ASSUMPTION: The role requires a strong understanding of Paid Social platforms and a data-driven mindset to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in performance marketing, with a focus on Paid Social
Required Skills:
- Proficient in setting up and managing Paid Social campaigns (Meta and TikTok)
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Organized and able to prioritize effectively across multiple responsibilities
- Comfortable working independently in a fast-paced environment
Preferred Skills:
- Experience with other marketing channels (e.g., Paid Search, Display, YouTube, Affiliates)
- Familiarity with subscription-based business models
ASSUMPTION: While experience is preferred, Gousto values curiosity and a willingness to learn, making this role suitable for recent graduates or career changers.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a Performance Marketing Executive in London)
Benefits:
- Flexible working arrangements (1-2 days in the office)
- Inclusive and collaborative work culture
- Opportunities for professional growth and development
Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work from home some days
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Executive in London with 0-2 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Gousto operates in the food and beverage services industry, focusing on delivering high-quality, convenient meal solutions to customers.
Company Size: Gousto is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Gousto was founded in 2012 and has since grown to become one of the UK's leading recipe box services.
Company Description:
- Gousto offers a wide range of recipes, catering to various dietary preferences and restrictions
- The company prioritizes sustainability and reducing food waste
- Gousto is committed to creating an inclusive work environment that values diversity and collaboration
Company Specialties:
- Recipe development and curation
- Subscription-based meal delivery
- Data-driven marketing and customer acquisition strategies
Company Website: https://gousto.co.uk/menu
ASSUMPTION: Gousto's focus on convenience, quality, and sustainability sets it apart in the competitive meal delivery market.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals or recent graduates looking to gain experience in performance marketing.
Reporting Structure: The Performance Marketing Executive will report to the Senior Paid Social Manager and collaborate with the Activate Tribe and other cross-functional teams.
Work Arrangement: This role is on a hybrid pattern, requiring 1 or 2 days a week in the office at Shepherd's Bush.
Growth Opportunities:
- Developing skills across various marketing channels
- Gaining experience in a fast-paced, data-driven environment
- Potential career progression within the Activate Tribe or other departments
ASSUMPTION: Gousto's commitment to professional development and growth opportunities makes it an attractive place for early-career marketing professionals.
🌍 Location & Work Environment
Office Type: Gousto's Shepherd's Bush office offers a modern and collaborative work environment.
Office Location(s): Shepherd's Building Central, Charecroft Way, London, London W14 0EH, GB
Geographic Context:
- London is a vibrant and multicultural city with a thriving food and beverage industry
- The Shepherd's Bush area offers easy access to public transportation and various amenities
- Gousto's office is located in a modern building with nearby green spaces and cafes
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work from home some days
ASSUMPTION: Gousto's hybrid work arrangement provides the best of both worlds, offering flexibility and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- In-person or video interview with the Activate Tribe team
- Final interview with the Senior Paid Social Manager
Key Assessment Areas:
- Performance marketing skills and experience
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Gousto's values
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Demonstrate a strong understanding of Paid Social platforms and data analysis
- Showcase your curiosity and proactive approach to learning
- Tailor your resume and cover letter to emphasize your fit for the role and Gousto's company culture
ATS Keywords: Performance Marketing, Paid Social, Meta, TikTok, Data Analysis, A/B Testing, Customer Acquisition, Collaboration, Curiosity, Experimentation
ASSUMPTION: Gousto's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on performance marketing and data-driven decision-making.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Google Ads
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Dream: Gousto encourages employees to think big, challenge the status quo, and innovate
- Deliver: The company values results-driven, data-informed decision-making and continuous improvement
- Care: Gousto prioritizes creating an inclusive and supportive work environment that values diversity and collaboration
Work Style:
- Gousto values a collaborative and high-growth work culture
- The company encourages experimentation and curiosity, with a test-and-learn approach to marketing
- Gousto offers flexible working arrangements, with the option to work from home some days
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working independently and managing tasks effectively?
- Do you enjoy collaborating with cross-functional teams and contributing to an inclusive culture?
ASSUMPTION: Gousto's company values and work style create an engaging and supportive environment for employees, fostering professional growth and development.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to optimize campaign performance
- Gousto's fast-paced environment can be challenging for those who prefer a slower work pace
- The role may involve managing multiple projects and priorities, requiring strong organizational skills
- London's competitive job market may present challenges for candidates without relevant experience or those new to the city
ASSUMPTION: While Gousto offers numerous benefits and growth opportunities, candidates should be aware of the potential challenges and ensure they align with their personal and professional goals.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on performance marketing and customer acquisition
- Gousto's data-driven approach sets it apart from other food and beverage services companies
- This role offers the opportunity to gain experience in a fast-growing subscription-based business
ASSUMPTION: Gousto's unique approach to performance marketing and subscription-based growth makes this role an attractive opportunity for early-career marketing professionals.
📝 Sample Projects
- Developing and executing a successful A/B test on Meta or TikTok to improve campaign performance
- Collaborating with the Activate Tribe to create and launch a cross-channel marketing campaign
- Analyzing channel performance data to identify insights and optimize marketing strategies
ASSUMPTION: The sample projects provided offer a glimpse into the day-to-day responsibilities and challenges of the Performance Marketing Executive role at Gousto.
❓ Key Questions to Ask During Interview
- How does Gousto support the professional development of its employees in performance marketing roles?
- Can you describe the typical career path for a Performance Marketing Executive at Gousto?
- How does Gousto foster an inclusive and collaborative work environment, particularly for remote or hybrid employees?
- What are the most significant challenges facing the Activate Tribe in the coming months, and how can this role contribute to addressing them?
- How does Gousto measure the success of its performance marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding Gousto's company culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
- Prepare examples of your past performance marketing campaigns or projects, if applicable
- Follow up with Gousto's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
