📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: IPG Mediabrands
🔹 Location: Malaysia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic direction of performance marketing channels
- Campaign setup, management, and optimization across multiple platforms
- Collaboration with media planners for successful strategy delivery
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing performance marketing campaigns.
📋 Key Responsibilities
✅ Develop and implement performance marketing strategies across various channels
✅ Manage and optimize campaigns on platforms like SEM, Social, Display, and Content Discovery
✅ Collaborate with media planners to ensure successful strategy delivery
✅ Monitor and analyze campaign performance using relevant analytics tools
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: At least 2 years of digital marketing experience, with a strong emphasis on paid digital marketing and analytics
Required Skills:
- Proven experience in performance marketing
- Strong analytical skills
- Excellent communication skills
- Fluency in written and conversational English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of marketing analytics software (e.g., Google Analytics)
ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Executive in Malaysia with 2-5 years of experience, the estimated salary range is RM 60,000 - RM 90,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally on behalf of its clients.
Company Size: IPG Mediabrands is part of Interpublic Group (NYSE: IPG), a large public company with over 18,000 employees in more than 130 countries.
Founded: IPG Mediabrands was founded in 2008 as the media and marketing solutions division of Interpublic Group.
Company Description:
- IPG Mediabrands manages full-service agency networks (UM, Initiative, Mediahub) and specialized business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab).
- The company serves a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty.
- IPG Mediabrands employs diverse marketing communication professionals worldwide, fostering a collaborative and innovative work environment.
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: https://www.ipgmediabrands.com/
ASSUMPTION: IPG Mediabrands' extensive industry experience and global presence offer applicants a unique opportunity to grow their careers in the advertising sector.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience seeking to advance their careers in performance marketing.
Reporting Structure: The Performance Marketing Executive will report directly to the Head of Performance Marketing or a similar role.
Work Arrangement: This is an on-site position, requiring the candidate to work from IPG Mediabrands' office in Malaysia.
Growth Opportunities:
- Potential career progression to senior roles within the performance marketing team or other departments
- Opportunities to work on diverse client campaigns and gain exposure to various industries
- Access to professional development resources and training programs
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within IPG Mediabrands' dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: IPG Mediabrands' office in Malaysia is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 100 W 33rd St, New York, NY 10001, US (global headquarters); Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES (European headquarters)
Geographic Context:
- Malaysia is a multicultural country with a strong focus on technology and digital innovation
- The advertising industry in Malaysia is dynamic and growing, with numerous opportunities for professionals
- Malaysia offers a competitive cost of living and a high quality of life for expatriates
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) with flexibility for remote work as needed
ASSUMPTION: The office environment at IPG Mediabrands is designed to support collaboration, creativity, and productivity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Final interview with the Head of Performance Marketing or a senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of performance marketing strategies and tactics
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Performance Marketing, Campaign Management, Optimization, SEM, Social Media, Display Advertising, Content Discovery, Media Planning, Analytics, Communication, Collaboration
ASSUMPTION: The application process at IPG Mediabrands is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Ads (SEM)
- Facebook Ads (Social Media)
- Display advertising platforms (e.g., Google Display Network, Adform, AppNexus)
- Content discovery platforms (e.g., Outbrain, Revcontent)
- Marketing analytics software (e.g., Google Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates should have experience with relevant performance marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Excellence
- Diversity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a strategic mindset and the ability to think critically?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IPG Mediabrands' values and work style, as well as a passion for performance marketing and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and developments in the rapidly evolving digital marketing landscape
- Working in a dynamic and sometimes high-pressure environment, requiring resilience and adaptability
- Collaborating effectively with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills
ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in IPG Mediabrands' dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a unique opportunity to work with a global advertising agency and gain exposure to diverse client campaigns
- In the broader advertising industry, this role is competitive and offers strong growth potential for the right candidate
- Career progression in performance marketing can lead to senior roles within the team or other departments, as well as opportunities to specialize in specific channels or industries
ASSUMPTION: Candidates should research similar roles and industry trends to ensure this position aligns with their career goals and expectations.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for a new client launch
- Optimizing an underperforming social media campaign to improve ROI and drive better results
- Collaborating with media planners to ensure successful delivery of a high-profile client campaign
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities candidates can expect in this role, highlighting the need for strong strategic thinking, analytical skills, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the performance marketing team currently, and how can this role address them?
- How does IPG Mediabrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does IPG Mediabrands foster a culture of diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4686659007
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous performance marketing campaigns and their results
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
