Performance Marketing Executive

📌 Core Information

🔹 Job Title: Performance Marketing Executive

🔹 Company: Yogabar

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in setting up and managing digital marketing campaigns across marketplaces
• Analyzing campaign data to improve performance and identify trends
• Collaborating with the team to develop engaging ad content
• Monitoring campaign budgets and ensuring spending stays on track
• Staying up-to-date with industry trends and new tools to keep strategies fresh

ASSUMPTION: This role is ideal for a recent graduate or someone with limited marketing experience looking to gain hands-on experience in performance marketing.

📋 Key Responsibilities

✅ Help set up and manage digital marketing campaigns across marketplaces

✅ Learn to analyze campaign data, spotting trends and insights to improve performance

✅ Assist in researching keywords to target the right audience effectively

✅ Collaborate with the team to brainstorm and develop engaging ad content

✅ Aid in monitoring campaign budgets to ensure spending stays on track

✅ Get involved in testing different approaches to see what works best

✅ Stay up-to-date on industry trends and new tools to keep our strategies fresh

ASSUMPTION: This role requires a strong analytical mindset and a willingness to learn and adapt in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience with performance marketing for marketplaces (preferably Amazon)

Required Skills:

• Excellent communication and presentation skills
• Basic understanding of digital marketing concepts
• Proactive attitude with a results-oriented approach to work
• Strong organizational skills and attention to detail

Preferred Skills:

• Familiarity with Amazon's advertising platform
• Experience with Google Analytics or similar tools
• Knowledge of SEO best practices

ASSUMPTION: While specific experience in the health-food industry is not required, a genuine interest in health and wellness would be an asset in this role.

💰 Compensation & Benefits

Salary Range: INR 4-6 LPA (Estimated based on industry standards for entry-level marketing roles in Bangalore)

Benefits:

• Free food

Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven culture

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Yogabar operates in the competitive health-food market, focusing on packaged foods with clean ingredients and honest labels.

Company Size: Yogabar is a mid-sized company with 51-200 employees, offering an aggressive, fast-paced, and mission-oriented culture.

Founded: Yogabar was founded in 2015 by sisters Anindita and Suhasini Sampath.

Company Description:

• Yogabar is a Bangalore-based health-food brand on a mission to make India eat healthier.
• The company takes a harder route to make its products tasty without loading them up with junk ingredients.
• Yogabar has grown exponentially since its inception and is now one of the most recognized health-food brands in the country.

Company Specialties:

• Packaged food with clean ingredients and honest labels
• Performance-driven marketing strategies
• Venture-capital funding and strategic partnerships

Company Website: http://www.yogabars.in

ASSUMPTION: Yogabar's focus on clean ingredients and honest labels sets it apart in the competitive health-food market.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and career progression within the marketing team.

Reporting Structure: The Performance Marketing Executive will report directly to the Marketing Manager.

Work Arrangement: This role is on-site, with flexible hours and a results-driven culture.

Growth Opportunities:

• Learning and developing skills in performance marketing
• Potential career progression to Senior Marketing Executive or similar roles
• Opportunities to work on diverse campaigns and projects

ASSUMPTION: This role offers a unique opportunity for candidates to gain hands-on experience in performance marketing and contribute to the company's growth.

🌍 Location & Work Environment

Office Type: Yogabar's office is a modern, collaborative workspace designed to foster innovation and growth.

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city offers a mix of traditional Indian culture and modern urban living, with a diverse range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm, dry winters and hot, wet summers.

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven culture

ASSUMPTION: Bangalore's thriving tech industry and startup ecosystem provide ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Understanding of digital marketing concepts
• Problem-solving and analytical skills
• Cultural fit and alignment with Yogabar's mission

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your enthusiasm for Yogabar's mission and products during the interview
• Research Yogabar's competitors and industry trends to show your knowledge and initiative

ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Data Analysis, Keyword Research, Ad Content Development, Budget Monitoring, Trend Analysis, Industry Trends, Proactive Attitude, Organizational Skills, Attention to Detail

ASSUMPTION: Yogabar's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Amazon's advertising platform
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: Familiarity with these tools is not required, as training will be provided to the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Honesty and transparency in all aspects of the business
• Innovation and continuous improvement
• Respect for individuals and their contributions

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to learning new skills

Self-Assessment Questions:

• Do you share Yogabar's commitment to honest food labels and balanced nutrition?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Yogabar values candidates who are passionate about health and wellness and align with the company's mission and values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured work environment.
• Yogabar's focus on clean ingredients and honest labels may require candidates to adapt their approach to marketing and branding.
• Candidates may face competition from more experienced marketing professionals in the interview process.
• Bangalore's tropical savanna climate may be challenging for candidates who are not accustomed to hot, humid weather.

ASSUMPTION: These challenges can be overcome with a proactive attitude, a willingness to learn, and a strong commitment to Yogabar's mission.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on performance-driven strategies and data analysis.
• Yogabar's focus on clean ingredients and honest labels sets it apart from other health-food brands in the market.
• This role offers an opportunity for career growth and progression within the marketing team, with potential paths to senior-level positions.

ASSUMPTION: Candidates should research similar roles in the health-food industry and compare the responsibilities, qualifications, and benefits to make an informed decision.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign for a new product launch
• Analyzing campaign data to identify trends and optimize performance
• Collaborating with the team to create engaging ad content for social media platforms

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does Yogabar differentiate itself from other health-food brands in the market?
• What opportunities are there for professional growth and development within the marketing team?
• How does Yogabar support its employees in maintaining a healthy work-life balance?
• What are the biggest challenges facing the company in the next year, and how can this role contribute to addressing them?
• How does Yogabar measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research Yogabar's competitors and industry trends to show your knowledge and initiative
• Follow up with the HR team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.