📌 Core Information
- Job Title: Performance Marketing Executive (Bokun)
- Company: Tripadvisor (Viator)
- Location: UK Virtual (Remote)
- Job Type: Full-time
- Category: Marketing
- Date Posted: April 17, 2025
- Experience Level: 2-5 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and growing Paid Ads strategy across multiple platforms
- Collaborating with SEO content agency to support channel growth
- Exploring and testing new potential channels
- Regularly reporting performance to leadership team
- Working in a fast-paced, growing travel technology company
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
- 🎯 Own and manage Paid Ads strategy: Execute and optimize campaigns across Google, Meta, LinkedIn, and Gartner to drive growth and maximize ROI.
- 🤝 Manage SEO content agency relationships: Collaborate with the agency to monitor performance, provide feedback, and support channel growth.
- 📐 Work with design team to produce and test new landing pages: Ensure landing pages align with ad creative, are optimized for conversions, and drive user engagement.
- 🔬 Explore and run test and learn campaigns: Identify and evaluate new potential channels to expand reach and drive brand awareness.
- 📈 Identify and lead opportunities to drive growth of brand and Free Trials: Develop and implement strategies to increase brand visibility and encourage trial sign-ups.
- 📊 Regularly report and present performance: Prepare and deliver reports on campaign performance, insights, and recommendations to internal stakeholders and leadership team.
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively report and present performance data.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven track record of at least 2 years in a similar role, with a focus on Paid Ads and SEO.
- Required Skills:
- Proficient in Google Ads, Facebook Ads, and other relevant platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proven ability to manage multiple projects and prioritize workload
- Passion for travel and technology
- Curiosity and initiative to identify and overcome challenges
- Preferred Skills:
- Experience with LinkedIn Ads and Gartner
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Knowledge of the travel industry
ASSUMPTION: Candidates with experience in the travel industry or a strong interest in it may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per year (based on industry standards for a Performance Marketing Executive with 2-5 years of experience in the UK)
- Benefits:
- Competitive salary with performance-based incentives
- Comprehensive health, dental, and vision insurance
- Generous vacation and paid time off policy
- Opportunities for professional growth and development
- Collaborative and supportive work environment
- The chance to make a real impact in the travel and tourism industry
- Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Travel Arrangements
- Company Size: 501-1,000 employees
- Founded: 1995 (as Viator)
- Company Description: Viator, a subsidiary of Tripadvisor, is a leading global tours and activities provider, offering a comprehensive suite of tools for tour operators, travel agencies, and OTAs to streamline operations and expand reach. With a commitment to delivering innovative solutions, Viator empowers users to grow their businesses and enhance customer experiences.
- Company Specialties: Travel, tourism, and travel experiences
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development
- Reporting Structure: This role reports directly to the Marketing Manager and works closely with the SEO content agency, design team, and other internal stakeholders.
- Work Arrangement: Remote (UK Virtual) with flexibility for on-site work if preferred
- Growth Opportunities: As a growing company, Viator offers opportunities for professional development and career progression within the marketing team and across the organization.
ASSUMPTION: This role may evolve over time as the company grows and expands its marketing efforts.
🌍 Location & Work Environment
- Office Type: Virtual (remote work)
- Office Location(s): N/A (remote work)
- Geographic Context: The UK offers a diverse range of travel experiences and a vibrant travel industry, providing ample opportunities for growth and innovation in the marketing role.
- Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: While this role is remote, there may be occasional opportunities to work on-site or attend company events, depending on the candidate's preferences and the company's evolving needs.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-depth interview with the hiring manager and/or team members 4. Final interview with the Marketing Manager or another senior leader
- Key Assessment Areas: Technical skills (Paid Ads, SEO, data analysis), problem-solving, communication, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of successful digital marketing campaigns or projects you've managed in the past
- Be prepared to discuss your passion for travel and technology, as well as your understanding of marketing performance and business goals
- ATS Keywords: Paid Ads, SEO, PPC, digital marketing, campaign management, data analysis, landing page optimization, marketing strategy, performance reporting, growth marketing, travel industry knowledge, algorithm understanding, process improvement, initiative, curiosity, communication
ASSUMPTION: Viator uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Gartner
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may evolve over time as the company's needs and marketing strategies change.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, customer focus, and continuous learning
- Work Style: Fast-paced, dynamic, and data-driven, with a strong emphasis on teamwork and open communication
- Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing trends and technologies?
- Can you provide an example of a time when you identified a marketing opportunity, developed a strategy, and executed a successful campaign?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Viator values candidates who are proactive, curious, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Balancing multiple projects and priorities in a fast-paced environment
- Staying up-to-date with the latest marketing trends and technologies
- Collaborating effectively with remote team members and external partners
- Managing relationships with external agencies and vendors
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on Paid Ads and SEO, while related roles may have a broader scope, such as Digital Marketing Manager or Growth Marketing Manager.
- Industry-Specific Context: The travel industry is highly competitive and dynamic, with a strong focus on customer experience and personalization.
- Career Path Comparison: This role offers opportunities for growth and development within the marketing team and across the organization, with potential career paths including Senior Marketing Manager, Marketing Director, or other leadership roles.
ASSUMPTION: Candidates with experience in the travel industry or a strong interest in it may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a successful Paid Ads campaign to drive brand awareness and trial sign-ups
- Collaborating with the design team to create and optimize landing pages that improve conversion rates
- Identifying and testing new potential channels to expand reach and drive growth
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Performance Marketing Executive may be responsible for, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the company's marketing strategy, culture, and priorities, as well as the specific expectations and requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/tripadvisor/jobs/6816280)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of successful digital marketing campaigns or projects you've managed in the past
- Prepare for your interview by researching the company, its marketing strategy, and the specific requirements of the role
- Follow up with the hiring team after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
