Performance Marketing Expert

📌 Core Information

🔹 Job Title: Performance Marketing Expert

🔹 Company: Devsinc

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing paid advertising campaigns across multiple platforms
• Conducting keyword research, audience targeting, and competitor analysis
• Monitoring campaign performance and providing detailed reports
• Staying updated with platform changes and advertising best practices
• Collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the dynamic digital marketing landscape.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram) and LinkedIn

✅ Conduct keyword research, audience targeting, and competitor analysis

✅ Monitor campaign performance, analyze metrics, and provide detailed reports

✅ A/B testing of ad creatives, copy and landing pages

✅ Manage campaign budgets and optimize ROI

✅ Stay updated with platform changes and advertising best practices

✅ Collaborate with cross-functional teams to drive business growth

ASSUMPTION: The role may involve occasional weekend work or late hours to monitor campaign performance and make data-driven optimizations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of proven experience in performance marketing, with a focus on paid advertising campaigns

Required Skills:

• Google Ads certification and hands-on experience
• Facebook Ads Manager and Business Manager proficiency
• LinkedIn Campaign Manager experience
• Strong analytical skills and familiarity with Google Analytics
• Understanding of conversion tracking and attribution models
• Experience with tools like SEMrush, Ahrefs, or similar platforms
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of SEO and organic marketing strategies
• Familiarity with A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: Candidates with experience in the IT services industry may have an advantage, as they will be better equipped to understand and market Devsinc's services.

💰 Compensation & Benefits

Salary Range: PKR 1,200,000 - 1,800,000 per annum (Based on experience and market standards for mid-level marketing roles in Lahore)

Benefits:

• Health insurance
• Retirement savings plan
• Performance-based bonuses
• Professional development opportunities
• Flexible work hours

Working Hours: Full-time (40 hours/week), with flexible work hours and the possibility of remote work for specific tasks

ASSUMPTION: The salary range is an estimate based on market standards for mid-level marketing roles in Lahore. The final offer may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Devsinc operates in the IT services and IT consulting industry, providing global IT excellence and driving agility and innovation for its clients.

Company Size: With 1,001-5,000 employees, Devsinc offers a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Devsinc was founded in 2000 and has since grown into a global organization with offices across three continents.

Company Description:

• Devsinc is a global organization with two state-of-the-art delivery centers in Southeast Asia and four strategically located offices across three continents.
• With 15+ years of enablement experience, Devsinc has delivered 3,000+ successful projects, supported clients in 23+ countries, and proudly serves 236+ active clients.
• Driven by visionary leadership with global experience, Devsinc drives agility, innovation, and global IT excellence.

Company Specialties:

• IT services and IT consulting
• Global IT excellence
• Agility and innovation

Company Website: http://www.devsinc.com

ASSUMPTION: Devsinc's global presence and extensive client base offer opportunities for international collaboration and exposure to diverse projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Performance Marketing Expert will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and design.

Work Arrangement: This role is primarily on-site, with flexible work hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Advancement to a Senior Marketing role or a specialized marketing management position
• Expansion into international markets and cross-regional collaboration
• Professional development through workshops, training, and mentorship programs

ASSUMPTION: Given Devsinc's global presence and diverse client base, there are ample opportunities for career growth and international exposure.

🌍 Location & Work Environment

Office Type: Devsinc's Lahore office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): Plot B, 281 Ghazi Rd, Khuda Buksh Colony KB Society, Lahore, Punjab, Lahore, PK

Geographic Context:

• Lahore is the capital of Punjab and the second-largest city in Pakistan, offering a mix of traditional and modern culture.
• The city is known for its historical sites, vibrant food scene, and bustling markets.
• Lahore has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: Full-time (40 hours/week), with flexible work hours and the possibility of remote work for specific tasks

ASSUMPTION: Lahore's vibrant culture and diverse food scene offer a unique work-life balance for professionals living in the city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager or other senior stakeholders

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with Devsinc's values

Application Tips:

• Highlight your experience with paid advertising campaigns and relevant tools in your resume.
• Tailor your cover letter to demonstrate your understanding of Devsinc's business and how your skills align with the role's requirements.
• Prepare a portfolio or case study showcasing your past marketing campaigns and their results.

ATS Keywords: Google Ads, Facebook Ads, LinkedIn Ads, keyword research, audience targeting, campaign optimization, ROI, data analysis, marketing strategy, SEO, IT services, IT consulting

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, as Devsinc may use Applicant Tracking Systems (ATS) to screen applications.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager and Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• SEMrush or Ahrefs
• Marketing automation tools (e.g., HubSpot, Marketo)
• A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Data-driven decision making
• Agile and adaptable
• Collaborative and open to feedback
• Proactive and results-oriented
• Continuously seeking to improve and learn

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in digital marketing?
• Can you provide an example of a successful marketing campaign you've managed, and how you optimized it based on data analysis?
• How do you approach collaboration with cross-functional teams to drive business growth?

ASSUMPTION: Applicants should demonstrate a strong cultural fit with Devsinc's values and work style to increase their chances of success in the interview process.

⚠️ Potential Challenges

• Managing multiple advertising campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the dynamic digital marketing landscape and platform changes
• Occasional weekend work or late hours to monitor campaign performance and make data-driven optimizations
• Working in a fast-paced, results-driven environment with high expectations for performance

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work flexible hours to ensure campaign success.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on paid advertising campaigns and requires a strong analytical skill set.
• In the IT services industry, performance marketing plays a crucial role in driving business growth and customer acquisition.
• Career progression in this role may lead to senior marketing positions or specialized marketing management roles within Devsinc or other organizations.

ASSUMPTION: Applicants should research similar roles in the IT services industry to better understand the unique aspects of this position and how it compares to other marketing opportunities.

📝 Sample Projects

• Developing and executing a targeted PPC campaign for a new IT service offering, resulting in a 30% increase in leads generated
• Conducting keyword research and competitor analysis to inform SEO strategy and improve organic traffic by 25%
• Optimizing landing pages and ad creatives through A/B testing, leading to a 15% increase in conversion rates

ASSUMPTION: Applicants should be prepared to discuss their past marketing campaigns and the strategies they employed to achieve success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Devsinc support the professional development of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Devsinc measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with paid advertising campaigns and relevant tools
• Write a compelling cover letter that demonstrates your understanding of Devsinc's business and how your skills align with the role's requirements
• Prepare a portfolio or case study showcasing your past marketing campaigns and their results
• Follow up with the Devsinc HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.