📌 Core Information
🔹 Job Title: Performance Marketing Lead
🔹 Company: General Motors
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Designing and executing performance marketing strategies that deliver measurable results
- Partnering with centralized marketing intelligence team to use and interpret analytics tools
- Leveraging performance dashboards to track KPIs and coordinate new strategies based on insights
- Monitoring industry trends and identifying new performance opportunities
- Collaborating cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization
ASSUMPTION: This role requires a strong background in performance marketing and data-driven decision-making to succeed.
📋 Key Responsibilities
✅ Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results
✅ Use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights
✅ Monitor industry trends and identify new performance opportunities to keep campaigns competitive
✅ Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency
✅ Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively in cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization
Required Skills:
- High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software
- Strong organizational and analytical skills, creative problem-solving, and attention to detail
- Ability to work effectively in cross-functional teams and manage multiple projects simultaneously
- Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences
Preferred Skills:
- 1-2 years crafting compelling, simple, executive-ready strategy decks; strong level of comfort with PowerPoint
ASSUMPTION: Candidates with a strong background in performance marketing and data analysis are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Marketing Lead role in Mexico City)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on GM vehicles
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. General Motors is one of the world's largest automakers, designing, manufacturing, and selling cars, trucks, crossovers, and automobile parts.
Company Size: 10,001+ employees. As a large company, GM offers extensive resources and opportunities for professional growth.
Founded: 1908. GM has a rich history and a strong brand presence globally.
Company Description:
- GM is committed to leading the way toward a future with Zero Crashes, Zero Emissions, and Zero Congestion
- The company embraces diversity and inclusion, fostering an environment where everyone feels welcomed and valued
- GM offers opportunities for career growth and development within a global organization
Company Specialties:
- Cars and trucks manufacturing
- Automotive engineering and technology
- Electrification and software development
Company Website: www.gm.com
ASSUMPTION: GM's commitment to innovation and sustainability makes it an attractive employer for professionals seeking to make an impact in the automotive industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including paid media, SEO, CRM, and website optimization.
Work Arrangement: Hybrid. This role requires working 3 days on-site and 2 days remotely.
Growth Opportunities:
- Progression to a senior marketing role or management position within GM
- Expanding expertise in performance marketing and data analysis
- Potential to work on global marketing campaigns and projects
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters. GM's Mexico City headquarters is a modern, collaborative workspace.
Office Location(s): Mexico City Headquarters - Torre GM
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous amenities
- The city has a subtropical highland climate, with mild winters and warm summers
- Mexico City is a major economic hub, with a diverse range of industries and job opportunities
Work Schedule: Full-time, with flexible remote work options. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: Mexico City offers a dynamic work environment with numerous cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a recruiter
- In-depth interviews with hiring managers and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Cross-functional collaboration and communication abilities
- Cultural fit and alignment with GM's values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and GM's mission
- Prepare examples of successful performance marketing campaigns or projects you've led
ATS Keywords: Performance Marketing, Data Analysis, Campaign Optimization, Cross-Channel Marketing, Marketing Strategy, Google Analytics, Google Ads, CRM, Marketing Intelligence
ASSUMPTION: GM's application process is competitive, and candidates should be prepared to demonstrate their expertise and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- CRM platforms (e.g., Salesforce, HubSpot)
- Data visualization software (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Inclusion and diversity
- One team, one goal
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with large datasets and drawing insights from data analysis?
- Do you have a proven track record of driving results through performance marketing strategies?
ASSUMPTION: Candidates who align with GM's values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in a large, matrixed organization
- Keeping up with rapidly evolving performance marketing trends and tools
- Balancing the need for data-driven decision-making with the need for swift action
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role, but with a stronger focus on performance marketing and data analysis
- In comparison to other marketing roles, this position requires a higher level of technical proficiency in data analysis and marketing tools
- Career progression in this role may lead to senior marketing or management positions within GM
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to drive brand awareness and conversions
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with cross-functional teams to refine audience segmentation and targeting strategies
ASSUMPTION: These sample projects demonstrate the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to GM's overall business strategy and goals?
- What opportunities are there for professional growth and development within this role?
- How does GM support work-life balance for its employees?
- What are the most pressing challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture before making a decision to accept the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your performance marketing experience and skills
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- Prepare examples of successful performance marketing campaigns or projects you've led
- Follow up with the recruiter one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
