Performance Marketing Lead - Based in Malaysia

📌 Core Information

🔹 Job Title: Performance Marketing Lead - Based in Malaysia

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Malaysia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (Malaysia only)

🚀 Job Overview

Key aspects of this role include:

• Managing paid ad campaigns across multiple platforms to generate leads for clients in Southeast Asia
• Optimizing campaigns to achieve leads volume and cost per lead (CPL) targets
• Creating and testing creative assets and ad copies to improve performance
• Leading a team of performance marketers and freelancers to drive results
• Staying updated with industry trends and best practices in performance marketing

ASSUMPTION: This role requires a high level of autonomy and proactive approach to problem-solving, as well as strong leadership skills to manage a team.

📋 Key Responsibilities

✅ Set up and manage paid ad campaigns on platforms like Meta and Tiktok to generate leads for clients across Southeast Asia

✅ Monitor campaign performance and optimize to achieve leads volume and CPL targets

✅ Create and test creative assets and ad copies to improve campaign performance

✅ Evaluate and suggest improvements to landing page UX/UI to increase conversion

✅ Ensure accurate campaign tracking and build/maintain performance dashboards

✅ Identify opportunities and proactively suggest new ideas to achieve targets

✅ Stay updated with industry trends and best practices in performance marketing

✅ Lead a team of performance marketers and freelancers to drive results and output

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years' experience in digital paid ads management, either with B2C brands or with agencies/consultancies

Required Skills:

• Proven track record in driving bottom-of-the-funnel (BoFu) conversions and achieving ambitious revenue targets
• Proficient with Meta and Tiktok, other platforms are a plus
• Able to multitask and handle multiple campaigns at the same time
• Proficient in written and spoken English

Preferred Skills:

• Experience with other paid ad platforms (e.g., Google Ads, LinkedIn Ads)
• Familiarity with data analysis tools (e.g., Google Analytics, Tableau)
• Knowledge of Southeast Asian markets and consumer behavior

ASSUMPTION: Candidates with experience in managing teams and a strong understanding of the Southeast Asian market will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Malaysia, the estimated salary range for this position is MYR 8,000 - 12,000 per month. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Competitive benefits package (details to be discussed during the interview process)

Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones within the Southeast Asian region

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The final compensation package will be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Welovesupermom Pte Ltd operates in the technology, information, and internet industry, focusing on connecting brands to parents through innovative marketing solutions.

Company Size: Welovesupermom Pte Ltd has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Welovesupermom Pte Ltd was founded in 2015 and has since grown to become a leading player in the Southeast Asian marketing landscape.

Company Description:

• Welovesupermom Pte Ltd is an AI-driven data powerhouse that connects mission-centric brands to discerning parents in Southeast Asia
• The company helps brands win minds and market shares by activating experience and talkability, becoming a priority in parents' purchase journey, and establishing brands as experts within the wider industry
• Welovesupermom Pte Ltd offers a range of solutions, including WOM marketing, crowd influencing, demand generation, insights surveys, and more

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Welovesupermom Pte Ltd's focus on AI-driven data and innovative marketing solutions sets it apart in the competitive Southeast Asian market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of performance marketers and freelancers

Work Arrangement: Remote work with a focus on Malaysia, with flexible hours to accommodate different time zones within the Southeast Asian region

Growth Opportunities:

• Potential to grow into a leadership or management role within the marketing department
• Opportunities to work on diverse campaigns and gain experience in different aspects of performance marketing
• Chance to collaborate with cross-functional teams and learn from experienced professionals

ASSUMPTION: This role offers a unique opportunity for mid-level marketers to gain experience in leading a team and driving results for clients across Southeast Asia.

🌍 Location & Work Environment

Office Type: Remote work with a focus on Malaysia

Office Location(s): Malaysia (remote)

Geographic Context:

• Malaysia is a multicultural country with a strong focus on family and community
• The Southeast Asian market offers unique opportunities and challenges for marketers
• Malaysia's strategic location and diverse population make it an attractive market for international brands

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones within the Southeast Asian region

ASSUMPTION: Working remotely in Malaysia requires strong self-motivation, time management skills, and the ability to collaborate effectively with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Head of Marketing
• Final interview with the CEO

Key Assessment Areas:

• Problem-solving skills and ability to think critically
• Knowledge of performance marketing best practices and industry trends
• Leadership skills and ability to manage a team
• Communication skills and ability to work effectively with cross-functional teams

Application Tips:

• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the Southeast Asian market and your enthusiasm for the position
• Include examples of your past performance marketing campaigns and their results

ATS Keywords: Performance Marketing, Paid Ads Management, Meta, Tiktok, Lead Generation, Campaign Optimization, Creative Asset Creation, UX/UI Improvement, Data Analysis, Dashboard Creation, Team Leadership, Problem Solving, Multitasking, B2C Marketing, Conversion Rate Optimization, Industry Trends

ASSUMPTION: Welovesupermom Pte Ltd's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• Meta Ads Manager
• Tiktok Ads Manager
• Google Analytics
• Tableau
• Asana or similar project management tools

ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Continuous Learning
• Customer Focus

Work Style:

• Results-driven and proactive
• Strong problem-solving skills
• Ability to work independently and in a team environment
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving results and achieving ambitious targets?

ASSUMPTION: Welovesupermom Pte Ltd values candidates who are passionate about marketing, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Adapting to the unique cultural and market dynamics of Southeast Asia
• Staying up-to-date with the fast-paced digital marketing landscape
• Balancing the demands of leading a team while also managing individual campaign performance

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a unique opportunity to lead a team and gain experience in managing multiple client campaigns across Southeast Asia
• Welovesupermom Pte Ltd's focus on AI-driven data and innovative marketing solutions sets it apart from other companies in the region
• This role offers a clear career path for mid-level marketers looking to grow into leadership or management positions

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in the marketing industry.

📝 Sample Projects

• Develop and execute a paid ad campaign strategy for a new client entering the Southeast Asian market
• Analyze campaign performance data to identify trends and optimize ad spend allocation
• Create and test landing page variations to improve conversion rates and reduce cost per acquisition

ASSUMPTION: Candidates should be prepared to discuss their past performance marketing projects and the results they achieved.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does Welovesupermom Pte Ltd support the professional growth and development of its employees?
• What is the company's approach to work-life balance, especially for remote employees?
• How does the company measure the success of its performance marketing campaigns, and how does this role contribute to those metrics?
• What opportunities are there for collaboration with other departments or teams within the company?

ASSUMPTION: Candidates should use the interview process to assess the company culture and determine if Welovesupermom Pte Ltd is the right fit for their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the Southeast Asian market and your enthusiasm for the position
• Include examples of your past performance marketing campaigns and their results
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.