Performance Marketing Manager
Embark Student Corp.
Full-time
On-site
Mississauga, Ontario, Canada
🎯 Performance Marketing
📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Embark Student Corp.
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Performance Marketing Manager at Embark Student Corp., you will play a pivotal role in shaping and executing digital marketing strategies that drive customer acquisition growth. You will leverage your expertise in performance marketing, media buying, and campaign optimization to ensure the company's marketing efforts are impactful, innovative, and customer-focused.
ASSUMPTION: Based on the job description, this role is likely responsible for overseeing the company's digital marketing campaigns, including paid media, to attract and convert new customers. The focus on data-driven decision-making and continuous testing suggests the need for a performance-oriented marketing professional.
---
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies to drive new customer acquisition growth
✅ Collaborate with agency partners to scale and optimize paid media campaigns, with a focus on Google Ads and Meta Ads (Facebook and Instagram)
✅ Work closely with Marketing, Product, Sales, and Finance teams to deliver fully integrated and optimized campaigns
✅ Manage the performance marketing budget effectively, allocating resources across the customer journey
✅ Maintain internal reporting mechanisms to analyze campaign performance, identify areas for improvement, and report on key metrics
✅ Build a data-driven culture to drive continuous testing, experimentation, and feedback loops
✅ Explore and test new channels, such as TikTok, to expand reach and drive engagement
✅ Ensure all marketing strategies are aligned with the goal of enhancing the customer experience
ASSUMPTION: The responsibilities listed cover the core aspects of a performance marketing manager role, including strategy development, campaign management, cross-functional collaboration, budget oversight, data analysis, and continuous optimization.
---
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum of 7 years in performance marketing, media buying, or user acquisition
Skills:
- Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing
- Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.)
- Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization
- Experience in managing budgets and optimizing spend to drive ROI
- Excellent communication and collaboration skills for working with external partners and internal teams
- Fintech experience is an asset
ASSUMPTION: The qualifications outlined are standard for a Performance Marketing Manager role, requiring a combination of relevant experience, digital marketing expertise, analytical skills, and the ability to work cross-functionally.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry data, the expected salary range for a Performance Marketing Manager in Mississauga, Ontario is typically between CAD $70,000 to $100,000 per year, depending on the candidate's experience and the company's size and stage.
ASSUMPTION: The salary range is estimated based on industry benchmarks for similar roles in the Mississauga, Ontario area. Actual compensation will depend on the specific company, candidate qualifications, and benefits package offered.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Embark Student Corp. is a fintech company that provides financial services and products for post-secondary students in Canada.
Company Size: Not specified
Company Stage: Based on the job description, Embark Student Corp. appears to be in a growth stage, expanding its digital marketing efforts to acquire new customers.
ASSUMPTION: The company's focus on performance marketing and digital channels suggests it is in a growth phase, aiming to scale its customer base and market share in the Canadian fintech industry.
---
📊 Role Analysis
Career Level: This role is likely at the mid-to-senior level, given the 7+ years of experience requirement and the strategic nature of the responsibilities.
Reporting Structure: The Performance Marketing Manager will likely report to a Marketing Director or Chief Marketing Officer.
Team Size/Composition: The size and composition of the marketing team are not specified, but the need for cross-functional collaboration implies a larger, integrated team.
Growth Opportunities: With a focus on digital marketing, data analysis, and continuous optimization, this role offers opportunities for career advancement within the marketing or digital strategy functions.
ASSUMPTION: The level of experience, strategic responsibilities, and need for cross-functional cooperation suggest this is a mid-to-senior-level role with potential for growth and development within the organization.
---
🌍 Location & Work Environment
Office Type: Not specified, but likely a hybrid or in-office work environment given the location in Mississauga, Ontario.
Geographic Context: Mississauga is a major commercial and technology hub in the Greater Toronto Area, with a large concentration of fintech and tech companies.
Work Schedule: Standard full-time hours, with flexibility and work-life balance considerations common in the industry.
Regional Considerations: The Mississauga location provides access to a diverse talent pool and a vibrant technology ecosystem, which may benefit the company's growth and innovation efforts.
ASSUMPTION: While the work environment is not explicitly stated, a hybrid or in-office setup is typical for a mid-to-senior-level role in the Mississauga tech/fintech hub, with standard full-time hours and work-life balance considerations.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially a final round with senior leadership.
Key Assessment Areas: Employers will likely evaluate the candidate's expertise in performance marketing, data analysis, campaign optimization, budget management, and cross-functional collaboration.
Application Tips: Applicants should highlight their experience in driving digital customer acquisition, optimizing paid media campaigns, and using data to inform marketing strategies. Emphasize achievements and results in previous roles.
ATS Keywords: Performance marketing, digital marketing, PPC, SEM, paid media, campaign optimization, data analysis, budget management, fintech, customer acquisition
ASSUMPTION: The typical interview process and assessment areas are based on standard industry practices for a mid-to-senior-level performance marketing role. The ATS keywords are derived from the job responsibilities and qualifications.
---
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook and Instagram)
- TikTok Ads
- Stackadapt
- Web analytics tools (Google Analytics, Adobe Analytics, etc.)
- Campaign management and optimization platforms
- Data visualization and reporting tools
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles, although the specific platforms may vary based on the company's preferences and marketing stack.
---
👔 Cultural Fit Considerations
Company Values: Embark Student Corp. values innovation, data-driven decision-making, and a customer-centric approach to marketing.
Work Style: The role requires a proactive, collaborative, and adaptable work style to thrive in a fast-paced, cross-functional environment.
Self-Assessment: Applicants should consider their ability to work well in a data-driven, continuously optimizing culture, and their passion for driving digital growth and enhancing the customer experience.
ASSUMPTION: The company's focus on performance marketing, digital experimentation, and cross-functional collaboration suggests a culture that values innovation, data-driven decision-making, and a customer-centric mindset.
---
⚠️ Potential Challenges
The Performance Marketing Manager role may involve managing a complex digital marketing ecosystem, coordinating with multiple internal and external stakeholders, and continuously optimizing campaigns to drive growth. Maintaining a data-driven, test-and-learn approach while managing a sizable budget may also present challenges.
ASSUMPTION: Based on the job responsibilities and the nature of performance marketing, the role may involve managing a high workload, navigating cross-functional collaboration, and maintaining a data-driven, experimental mindset to achieve targets.
---
📈 Similar Roles Comparison
The Performance Marketing Manager role is similar to other digital marketing leadership positions, such as:
- Digital Marketing Manager: Responsible for overseeing the company's overall digital marketing strategy and execution
- Acquisition Marketing Manager: Focused solely on driving customer acquisition through digital channels
- Growth Marketing Manager: Accountable for implementing growth-focused marketing initiatives across the customer lifecycle
The key differentiator for this role is the specific focus on performance marketing and digital advertising to drive customer acquisition.
ASSUMPTION: The comparison to similar marketing roles is based on industry trends and the typical responsibilities associated with each function.
---
📝 Sample Projects
- Develop and implement a comprehensive paid media strategy across Google Ads, Meta Ads, and emerging channels like TikTok to acquire new customers
- Collaborate with the content team to create compelling ad creative and landing pages to support the digital marketing campaigns
- Analyze campaign performance data to identify opportunities for optimization, including adjusting bids, targeting, and messaging
- Test new audience targeting and channel expansion efforts to expand the company's digital footprint
- Conduct a comprehensive media mix analysis to determine the most effective allocation of the performance marketing budget
- Build a reporting dashboard to track key metrics and communicate campaign effectiveness to cross-functional stakeholders
ASSUMPTION: These sample projects are derived from the key responsibilities outlined in the job description and are representative of the type of work a Performance Marketing Manager would typically undertake.
---
❓ Key Questions to Ask During Interview
1. How does the Performance Marketing Manager role fit into the overall marketing and growth strategy for Embark Student Corp.?
2. What are the key performance indicators (KPIs) that this role will be responsible for achieving, and how will success be measured?
3. Can you provide more details on the existing marketing tech stack and the plans for expanding or optimizing the digital marketing capabilities?
4. What are the primary challenges the company has faced in driving digital customer acquisition, and how will this role help address those challenges?
5. How does the marketing team collaborate with other departments, such as Product and Sales, to deliver integrated campaigns?
6. What professional development and learning opportunities are available to help the Performance Marketing Manager continue to grow their skills?
ASSUMPTION: These suggested questions will help the candidate better understand the role, the company's priorities, the existing marketing capabilities, and the opportunities for professional growth.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Performance Marketing Manager opportunity at Embark Student Corp., applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant experience in digital marketing, performance optimization, and cross-functional collaboration.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the role and the company's growth initiatives.
4. Research the company, its products/services, and the fintech industry to be able to speak knowledgeably about the market and the opportunity.
5. Be prepared to discuss specific examples of your data-driven marketing achievements and your approach to continuous testing and optimization.
6. Optimize your application for relevant applicant tracking systems (ATS) by incorporating the keywords identified in this enhanced job description.
By taking these steps, you can position yourself as a highly qualified and engaged candidate for the Performance Marketing Manager role at Embark Student Corp.
🔹 Job Title: Performance Marketing Manager
🔹 Company: Embark Student Corp.
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Performance Marketing Manager at Embark Student Corp., you will play a pivotal role in shaping and executing digital marketing strategies that drive customer acquisition growth. You will leverage your expertise in performance marketing, media buying, and campaign optimization to ensure the company's marketing efforts are impactful, innovative, and customer-focused.
ASSUMPTION: Based on the job description, this role is likely responsible for overseeing the company's digital marketing campaigns, including paid media, to attract and convert new customers. The focus on data-driven decision-making and continuous testing suggests the need for a performance-oriented marketing professional.
---
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies to drive new customer acquisition growth
✅ Collaborate with agency partners to scale and optimize paid media campaigns, with a focus on Google Ads and Meta Ads (Facebook and Instagram)
✅ Work closely with Marketing, Product, Sales, and Finance teams to deliver fully integrated and optimized campaigns
✅ Manage the performance marketing budget effectively, allocating resources across the customer journey
✅ Maintain internal reporting mechanisms to analyze campaign performance, identify areas for improvement, and report on key metrics
✅ Build a data-driven culture to drive continuous testing, experimentation, and feedback loops
✅ Explore and test new channels, such as TikTok, to expand reach and drive engagement
✅ Ensure all marketing strategies are aligned with the goal of enhancing the customer experience
ASSUMPTION: The responsibilities listed cover the core aspects of a performance marketing manager role, including strategy development, campaign management, cross-functional collaboration, budget oversight, data analysis, and continuous optimization.
---
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum of 7 years in performance marketing, media buying, or user acquisition
Skills:
- Extensive experience in managing PPC campaigns across Google, Yahoo, and Bing, including remarketing
- Proven success in planning and buying across key digital platforms (Google, Meta, TikTok, Stackadapt, etc.)
- Strong analytical mindset with proficiency in various tools and metrics for campaign analysis and optimization
- Experience in managing budgets and optimizing spend to drive ROI
- Excellent communication and collaboration skills for working with external partners and internal teams
- Fintech experience is an asset
ASSUMPTION: The qualifications outlined are standard for a Performance Marketing Manager role, requiring a combination of relevant experience, digital marketing expertise, analytical skills, and the ability to work cross-functionally.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on industry data, the expected salary range for a Performance Marketing Manager in Mississauga, Ontario is typically between CAD $70,000 to $100,000 per year, depending on the candidate's experience and the company's size and stage.
ASSUMPTION: The salary range is estimated based on industry benchmarks for similar roles in the Mississauga, Ontario area. Actual compensation will depend on the specific company, candidate qualifications, and benefits package offered.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Embark Student Corp. is a fintech company that provides financial services and products for post-secondary students in Canada.
Company Size: Not specified
Company Stage: Based on the job description, Embark Student Corp. appears to be in a growth stage, expanding its digital marketing efforts to acquire new customers.
ASSUMPTION: The company's focus on performance marketing and digital channels suggests it is in a growth phase, aiming to scale its customer base and market share in the Canadian fintech industry.
---
📊 Role Analysis
Career Level: This role is likely at the mid-to-senior level, given the 7+ years of experience requirement and the strategic nature of the responsibilities.
Reporting Structure: The Performance Marketing Manager will likely report to a Marketing Director or Chief Marketing Officer.
Team Size/Composition: The size and composition of the marketing team are not specified, but the need for cross-functional collaboration implies a larger, integrated team.
Growth Opportunities: With a focus on digital marketing, data analysis, and continuous optimization, this role offers opportunities for career advancement within the marketing or digital strategy functions.
ASSUMPTION: The level of experience, strategic responsibilities, and need for cross-functional cooperation suggest this is a mid-to-senior-level role with potential for growth and development within the organization.
---
🌍 Location & Work Environment
Office Type: Not specified, but likely a hybrid or in-office work environment given the location in Mississauga, Ontario.
Geographic Context: Mississauga is a major commercial and technology hub in the Greater Toronto Area, with a large concentration of fintech and tech companies.
Work Schedule: Standard full-time hours, with flexibility and work-life balance considerations common in the industry.
Regional Considerations: The Mississauga location provides access to a diverse talent pool and a vibrant technology ecosystem, which may benefit the company's growth and innovation efforts.
ASSUMPTION: While the work environment is not explicitly stated, a hybrid or in-office setup is typical for a mid-to-senior-level role in the Mississauga tech/fintech hub, with standard full-time hours and work-life balance considerations.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially a final round with senior leadership.
Key Assessment Areas: Employers will likely evaluate the candidate's expertise in performance marketing, data analysis, campaign optimization, budget management, and cross-functional collaboration.
Application Tips: Applicants should highlight their experience in driving digital customer acquisition, optimizing paid media campaigns, and using data to inform marketing strategies. Emphasize achievements and results in previous roles.
ATS Keywords: Performance marketing, digital marketing, PPC, SEM, paid media, campaign optimization, data analysis, budget management, fintech, customer acquisition
ASSUMPTION: The typical interview process and assessment areas are based on standard industry practices for a mid-to-senior-level performance marketing role. The ATS keywords are derived from the job responsibilities and qualifications.
---
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook and Instagram)
- TikTok Ads
- Stackadapt
- Web analytics tools (Google Analytics, Adobe Analytics, etc.)
- Campaign management and optimization platforms
- Data visualization and reporting tools
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles, although the specific platforms may vary based on the company's preferences and marketing stack.
---
👔 Cultural Fit Considerations
Company Values: Embark Student Corp. values innovation, data-driven decision-making, and a customer-centric approach to marketing.
Work Style: The role requires a proactive, collaborative, and adaptable work style to thrive in a fast-paced, cross-functional environment.
Self-Assessment: Applicants should consider their ability to work well in a data-driven, continuously optimizing culture, and their passion for driving digital growth and enhancing the customer experience.
ASSUMPTION: The company's focus on performance marketing, digital experimentation, and cross-functional collaboration suggests a culture that values innovation, data-driven decision-making, and a customer-centric mindset.
---
⚠️ Potential Challenges
The Performance Marketing Manager role may involve managing a complex digital marketing ecosystem, coordinating with multiple internal and external stakeholders, and continuously optimizing campaigns to drive growth. Maintaining a data-driven, test-and-learn approach while managing a sizable budget may also present challenges.
ASSUMPTION: Based on the job responsibilities and the nature of performance marketing, the role may involve managing a high workload, navigating cross-functional collaboration, and maintaining a data-driven, experimental mindset to achieve targets.
---
📈 Similar Roles Comparison
The Performance Marketing Manager role is similar to other digital marketing leadership positions, such as:
- Digital Marketing Manager: Responsible for overseeing the company's overall digital marketing strategy and execution
- Acquisition Marketing Manager: Focused solely on driving customer acquisition through digital channels
- Growth Marketing Manager: Accountable for implementing growth-focused marketing initiatives across the customer lifecycle
The key differentiator for this role is the specific focus on performance marketing and digital advertising to drive customer acquisition.
ASSUMPTION: The comparison to similar marketing roles is based on industry trends and the typical responsibilities associated with each function.
---
📝 Sample Projects
- Develop and implement a comprehensive paid media strategy across Google Ads, Meta Ads, and emerging channels like TikTok to acquire new customers
- Collaborate with the content team to create compelling ad creative and landing pages to support the digital marketing campaigns
- Analyze campaign performance data to identify opportunities for optimization, including adjusting bids, targeting, and messaging
- Test new audience targeting and channel expansion efforts to expand the company's digital footprint
- Conduct a comprehensive media mix analysis to determine the most effective allocation of the performance marketing budget
- Build a reporting dashboard to track key metrics and communicate campaign effectiveness to cross-functional stakeholders
ASSUMPTION: These sample projects are derived from the key responsibilities outlined in the job description and are representative of the type of work a Performance Marketing Manager would typically undertake.
---
❓ Key Questions to Ask During Interview
1. How does the Performance Marketing Manager role fit into the overall marketing and growth strategy for Embark Student Corp.?
2. What are the key performance indicators (KPIs) that this role will be responsible for achieving, and how will success be measured?
3. Can you provide more details on the existing marketing tech stack and the plans for expanding or optimizing the digital marketing capabilities?
4. What are the primary challenges the company has faced in driving digital customer acquisition, and how will this role help address those challenges?
5. How does the marketing team collaborate with other departments, such as Product and Sales, to deliver integrated campaigns?
6. What professional development and learning opportunities are available to help the Performance Marketing Manager continue to grow their skills?
ASSUMPTION: These suggested questions will help the candidate better understand the role, the company's priorities, the existing marketing capabilities, and the opportunities for professional growth.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Performance Marketing Manager opportunity at Embark Student Corp., applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant experience in digital marketing, performance optimization, and cross-functional collaboration.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the role and the company's growth initiatives.
4. Research the company, its products/services, and the fintech industry to be able to speak knowledgeably about the market and the opportunity.
5. Be prepared to discuss specific examples of your data-driven marketing achievements and your approach to continuous testing and optimization.
6. Optimize your application for relevant applicant tracking systems (ATS) by incorporating the keywords identified in this enhanced job description.
By taking these steps, you can position yourself as a highly qualified and engaged candidate for the Performance Marketing Manager role at Embark Student Corp.