📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: IPG Mediabrands
🔹 Location: Malaysia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and executing strategic performance marketing campaigns across various channels
- Collaborating with media planners to ensure alignment of performance strategies with overall campaign objectives
- Setting and managing acquisition and growth KPIs across performance channels
- Continuously evaluating and adjusting campaign strategies based on real-time performance data and KPIs
- Championing the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways
- Driving test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation
- Acting as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams
- Guiding the team to proactively identify client challenges and offer innovative, performance-driven solutions
- Overseeing the performance marketing team, ensuring clarity of direction, timely delivery, and workload management
- Keeping the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices
- Supporting the Head of Performance in identifying and capturing organic growth opportunities
- Inspiring, coaching, and motivating team members to bring fresh thinking and elevate client outcomes
ASSUMPTION: This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.
📋 Key Responsibilities
✅ Defining and leading performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more
✅ Collaborating closely with media planners to ensure alignment of performance strategies with overall campaign objectives
✅ Tailoring solutions based on client needs—both stated and unstated—and supporting seamless integration with agency teams
✅ Setting and managing acquisition and growth KPIs across performance channels
✅ Continuously evaluating and adjusting campaign strategies based on real-time performance data and KPIs
✅ Championing the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways
✅ Developing brand plans and leading Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance
✅ Driving test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation
✅ Acting as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams
✅ Guiding the team to proactively identify client challenges and offer innovative, performance-driven solutions
✅ Overseeing the performance marketing team, ensuring clarity of direction, timely delivery, and workload management
✅ Keeping the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices
✅ Supporting the Head of Performance in identifying and capturing organic growth opportunities
✅ Inspiring, coaching, and motivating team members to bring fresh thinking and elevate client outcomes
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign execution, and team leadership, requiring a versatile and adaptable individual.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Minimum 5 years of experience leading a performance marketing team
Required Skills:
- Proficient in Google Ads & Google Analytics
- Proficient in Facebook Ads Manager & Facebook Business Manager
- Proficient in Google Tag Manager
- Proficient in Shopee & Lazada Ads Platforms
- Strong command of English—both written and verbal
- Excellent communication, client engagement, and stakeholder management skills
- Deep understanding of digital platforms, analytics, and performance optimization
Preferred Skills:
- Experience with additional marketing platforms and tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in performance marketing, with a proven track record of driving results and managing high-performing teams.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior performance marketing role in Malaysia, considering the candidate's experience level, is RM 150,000 - RM 200,000 per annum.
Benefits:
- Competitive health and dental insurance
- Retirement savings plan with company matching
- Generous annual leave and flexible working hours
- Employee discounts and wellness programs
- Opportunities for professional development and career growth
Working Hours: Full-time, 40 hours per week, with flexible working arrangements available
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a role of this level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. IPG Mediabrands is a global media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally on behalf of its clients.
Company Size: 10,001+ employees. IPG Mediabrands employs more than 18,000 diverse marketing communication professionals in more than 130 countries.
Founded: 1968 (Interpublic Group), with IPG Mediabrands established in 2012.
Company Description:
- IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub and through its award-winning specialized business units
- The company's clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors
- IPG Mediabrands offers a comprehensive range of media and marketing solutions, including media planning and buying, automation and programmatic, digital media, branded content, media barter, online and mobile, social media marketing, sponsorship and sports marketing, ROI and consumer research, hyper-local and multicultural marketing, and out-of-home advertising
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: https://www.ipgmediabrands.com/
ASSUMPTION: IPG Mediabrands is a well-established and respected player in the global advertising industry, offering a dynamic and challenging work environment for performance marketing professionals.
📊 Role Analysis
Career Level: Senior Manager/Team Lead. This role involves leading a team, managing client relationships, and driving strategic performance marketing initiatives.
Reporting Structure: The Performance Marketing Manager reports directly to the Head of Performance at IPG Mediabrands.
Work Arrangement: On-site, with potential for flexible working arrangements and remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a Head of Performance or similar leadership role within IPG Mediabrands or its sister agencies
- Expansion into new markets or client verticals
- Development of expertise in emerging marketing channels and technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's performance marketing efforts and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): 100 W 33rd St, New York, NY 10001, US and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Malaysia is a multicultural Southeast Asian country with a growing digital economy and a significant online advertising market
- The capital, Kuala Lumpur, is a major regional hub for business and finance
- The country's strategic location and trade agreements make it an attractive market for international businesses
Work Schedule: Standard office hours with flexible working arrangements available for specific tasks or projects.
ASSUMPTION: The location offers a dynamic and multicultural work environment, with opportunities to engage with a diverse range of clients and industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the IPG Mediabrands careers portal
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background and reference checks
Key Assessment Areas:
- Performance marketing strategy and campaign planning
- Data analysis and interpretation
- Client management and stakeholder communication
- Team leadership and management skills
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the performance marketing landscape and trends
- Showcase your ability to analyze data and drive results through real-life examples
- Prepare for behavioral interview questions focusing on leadership, problem-solving, and client management
- Research IPG Mediabrands' clients, industry, and company culture to show your enthusiasm and fit for the role
ATS Keywords: Performance Marketing, Campaign Management, Data Analysis, Client Engagement, Digital Marketing, Google Ads, Facebook Ads, Analytics, Team Leadership, KPI Management, Market Insights, A/B Testing, Multi-Touch Attribution, Audience Targeting, Stakeholder Management, Performance Optimization
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with IPG Mediabrands.
🛠️ Tools & Technologies
- Google Ads & Google Analytics
- Facebook Ads Manager & Facebook Business Manager
- Google Tag Manager
- Shopee & Lazada Ads Platforms
- Additional marketing platforms and tools as needed for specific client campaigns
ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Creativity: Thinking outside the box to drive innovative solutions
- Expertise: Continuously learning and staying ahead in the ever-evolving marketing landscape
- Integrity: Upholding ethical standards and acting with transparency and honesty
- Client-centric: Putting clients' needs and success at the heart of everything we do
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and resilient, with the ability to thrive in a changing and challenging environment
Self-Assessment Questions:
- How do you align with IPG Mediabrands' core values, and can you provide an example of how you've demonstrated each value in your previous roles?
- How do you approach working in a fast-paced, collaborative environment, and can you share an example of a successful team project you've led or contributed to?
- How do you stay up-to-date with the latest marketing trends and technologies, and can you describe a recent industry development that excites you?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with IPG Mediabrands' values and work style, with a passion for driving results and continuous learning.
⚠️ Potential Challenges
- Managing a diverse portfolio of clients with varying needs and expectations
- Keeping up with the rapidly evolving digital marketing landscape and emerging platforms
- Balancing strategic planning and hands-on campaign execution, often under tight deadlines
- Managing a team with varying levels of experience and expertise
- Navigating a large, matrixed organization with multiple stakeholders and reporting lines
ASSUMPTION: These challenges require a versatile, adaptable, and strategic thinker who can thrive in a dynamic and often unpredictable environment.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position emphasizes leadership and team management, with a focus on driving organic growth and strategic direction
- IPG Mediabrands' global presence and extensive client portfolio offer unique opportunities for international exposure and industry diversification
- Career progression in this role may involve expanding into new markets, client verticals, or emerging marketing channels, providing diverse growth paths
ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on campaign management, and team development, with a strong focus on driving performance and growth.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for a major e-commerce client, driving a 30% increase in online sales within the first six months
- Leading a team to optimize a large-scale B2B campaign, resulting in a 25% reduction in cost-per-acquisition and a 15% increase in conversion rates
- Spearheading a test-and-learn initiative to explore emerging marketing channels, ultimately identifying a new platform that contributed to a 10% increase in overall campaign performance
ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute strategic performance marketing campaigns, drive results, and adapt to new challenges and opportunities.
❓ Key Questions to Ask During Interview
- Can you describe the most significant performance marketing challenge you've faced in a previous role, and how did you overcome it?
- How do you approach collaborating with media planners and other stakeholders to ensure alignment of performance strategies with overall campaign objectives?
- Can you share an example of a time when you identified a gap in the market and developed an innovative solution to capitalize on it?
- How do you stay informed about emerging marketing trends and technologies, and how do you incorporate this knowledge into your campaign strategies?
- Can you describe your experience with A/B testing and multivariate testing, and how have you used these methods to optimize campaign performance?
ASSUMPTION: These questions help assess the candidate's problem-solving skills, strategic thinking, and cultural fit with IPG Mediabrands.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through IPG Mediabrands' careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for phone or video screening, focusing on your performance marketing background and leadership experience
- Research IPG Mediabrands' clients, industry, and company culture to show your enthusiasm and fit for the role
- Follow up with the HR team one week after your application, inquiring about the status of your application and expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
