📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: ThriveDX
🔹 Location: Columbia, Maryland (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Spearheading Paid Search campaigns for B2C lead generation
- Optimizing campaigns for results, not just reach, with a focus on low CPLs and high conversion quality
- Managing large-scale national acquisition campaigns with monthly budgets of $100K+ per account
- Collaborating with leadership to define monthly strategy and budget planning for lead generation
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and strategy.
📋 Key Responsibilities
✅ Lead strategy, build, and manage Paid Search campaigns focused on B2C lead generation
✅ Directly oversee and optimize large-scale national acquisition campaigns, ensuring each aligns with business objectives and brand voice
✅ Manage multiple brand accounts with monthly budgets of $100K+ per account, including pacing, allocation, and ROI tracking
✅ Develop and maintain custom dashboards and reporting to monitor performance and provide actionable insights
✅ Conduct in-depth audience research and keyword targeting to increase efficiency and reach the right users
✅ Craft and test compelling ad copy and extensions to improve CTR and drive qualified traffic
✅ Implement and manage conversion tracking and attribution models for accurate measurement
✅ Run ongoing A/B tests to improve lead quality, conversion rates, and overall campaign performance
✅ Stay current on Google Ads trends, platform updates, and industry best practices
✅ Collaborate with leadership to define monthly strategy and budget planning for lead generation
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of hands-on experience managing Google Ads campaigns for B2C lead generation, with a proven track record in B2C lead generation
Required Skills:
- Advanced Excel skills and familiarity with Google Analytics and lead funnel metrics (MQLs, CPLs, etc.)
- Strong analytical mindset—able to turn performance data into strategic decisions
- Excellent communicator with the ability to present performance insights to stakeholders clearly and concisely
- Proactive, self-driven mindset with a passion for continuous testing and learning
Preferred Skills:
- Experience managing Paid Search campaigns in high-consideration or education-focused industries
- Familiarity with tools like Supermetrics, Looker Studio, or other data visualization platforms
- Exposure to YouTube Ads, and emerging PPC platforms such as Reddit, Quora, or Taboola/Outbrain
- Understanding of lead scoring models, conversion quality metrics, and advanced attribution frameworks
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Performance Marketing Manager with 5-10 years of experience in the Baltimore-Washington, D.C. area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: ThriveDX operates in the technology, information, and internet industry, focusing on cybersecurity training and talent development
Company Size: ThriveDX is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment
Founded: ThriveDX was founded in 2005 and has since grown to become a global leader in its field
Company Description:
- ThriveDX collaborates with academic institutions and corporations worldwide to deliver training and advanced professional development programs
- The company offers learning solutions in cyber, digital skills, and information security to tackle the skills gap and talent shortage in these industries
- ThriveDX is expanding its geographic footprint, product offerings, and distribution channels to better support the lifelong learning continuum of tomorrow’s workforce
Company Specialties:
- Cybersecurity training
- Talent development
- Digital skills development
- Information security
Company Website: thrivedx.com
ASSUMPTION: ThriveDX's focus on global collaboration and continuous growth provides ample opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution
Reporting Structure: The Performance Marketing Manager reports directly to the Director of Marketing and works closely with the marketing team and other departments
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site per week and the remainder working remotely
Growth Opportunities:
- Potential to take on more strategic responsibilities as the company grows
- Opportunities to expand into other marketing channels or take on leadership roles
- Access to professional development resources and training
ASSUMPTION: This role offers a good balance between autonomy and collaboration, with ample opportunities for career growth within the company.
🌍 Location & Work Environment
Office Type: ThriveDX's headquarters is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): Columbia, Maryland
Geographic Context:
- Columbia, Maryland, is located in the Baltimore-Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- The area is known for its strong job market, diverse cultural scene, and excellent educational institutions
- ThriveDX's location provides easy access to major highways, public transportation, and numerous amenities
Work Schedule: The hybrid work arrangement allows for a flexible schedule, with core hours between 9:00 AM and 5:00 PM EST
ASSUMPTION: ThriveDX's hybrid work arrangement offers a good balance between work-life integration and in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- First-round interview with the hiring manager (Director of Marketing)
- Second-round interview with additional team members or stakeholders
- Final interview with the VP of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with ThriveDX's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Search campaign management and optimization
- Tailor your cover letter to demonstrate your understanding of ThriveDX's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Research ThriveDX's industry and competitors to showcase your knowledge and enthusiasm for the role
ATS Keywords: Paid Search, Google Ads, Bing Ads, Campaign Optimization, Lead Generation, Data Analysis, Google Analytics, Excel, A/B Testing, Conversion Tracking, Attribution Models, Communication, Stakeholder Management
ASSUMPTION: ThriveDX's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Excel
- Supermetrics (or similar data visualization tools)
- Looker Studio (or similar data visualization tools)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Data-driven
- Results-oriented
- Proactive and self-driven
- Strong communicator
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable managing multiple campaigns and projects simultaneously?
- Can you clearly and concisely communicate complex data insights to stakeholders?
- Are you open to feedback and continuously seeking to improve your skills and knowledge?
ASSUMPTION: ThriveDX values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing large-scale campaigns with tight deadlines and budgets
- Keeping up with industry trends and platform updates
- Balancing strategic thinking with tactical execution
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses exclusively on Paid Search campaigns, requiring deep expertise in this channel
- ThriveDX's global presence and focus on cybersecurity training provide unique opportunities for professional development and career growth
- This role offers a good balance between autonomy and collaboration, with ample opportunities for career advancement within the company
ASSUMPTION: This role is well-suited for marketing professionals with a strong background in Paid Search campaign management and a passion for data-driven decision-making.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search strategy for a new product launch
- Optimizing an existing campaign to improve conversion rates and reduce CPLs without sacrificing quality
- Conducting A/B tests to improve ad copy, landing pages, and bidding strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Performance Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for ThriveDX?
- What are the biggest challenges facing the Paid Search campaigns currently, and how can I help address them?
- How does ThriveDX support the professional development and growth of its employees?
- What is the team structure and dynamic like within the marketing department?
- How does ThriveDX approach work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, interests, and career goals, as well as ThriveDX's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on Paid Search campaign management and optimization
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
- Research ThriveDX's industry and competitors to showcase your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
