📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Maple
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time Employee
🔹 Category: Health Care
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving scalable, efficient growth for Maple's direct-to-consumer business
- Owning the strategy, execution, and optimization of multi-channel paid and organic campaigns
- Collaborating cross-functionally with teams across brand, product, lifecycle, and analytics
- Managing and optimizing Maple's paid and organic marketing efforts across various platforms
- Continuously refining a full-funnel performance strategy to capture, convert, and retain demand
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on user acquisition and revenue growth in a B2C SaaS environment. Candidates should be comfortable managing multi-million dollar budgets and have experience working with various marketing channels.
📋 Key Responsibilities
✅ Own the engine that powers Maple's growth by leading the strategy and execution of paid and organic marketing campaigns across search, social, display, programmatic, and emerging platforms
✅ Analyze real-time campaign performance to uncover insights and make fast optimizations that improve efficiency and effectiveness
✅ Shape the customer journey by working closely with Lifecycle and Product Marketing to ensure performance campaigns drive qualified users who stay with Maple over time
✅ Collaborate with Product, Data, and Sales to align performance marketing with broader growth and revenue goals
✅ Champion a performance mindset within the team by sharing insights, advocating for data-driven decisions, and raising the bar for marketing effectiveness
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with various teams. Strong analytical skills and a data-driven approach are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth in a B2C SaaS environment
Required Skills:
- Expertise managing campaigns across Google Ads (Search, YouTube, Display), Meta Ads (Facebook, Instagram), TikTok, Snap, and programmatic display
- Strong analytical skills, with the ability to turn data into insights and insights into action
- Experience developing and managing multi-million dollar paid media budgets
- Ability to scope, test, and scale new channels
- Strong understanding of conversion funnels
- Ability to thrive in a fast-paced, high-growth environment
- Clear and confident communicator, comfortable presenting performance results and insights to senior leadership
Preferred Skills:
- Experience working in the health care industry
- Fluency in French
ASSUMPTION: While a Bachelor's degree is preferred, candidates with equivalent experience and a strong portfolio may also be considered. Fluency in French is not required but may be an asset for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Toronto)
Benefits:
- Competitive benefits package (health, dental, counselling, and life insurance coverage)
- Health spending account
- Wellness budget
- Maple access (virtual healthcare for employees and their families)
- Paid health days (10 extra days for personal time off)
- Destination5 (work internationally in eligible countries for up to 5 days per year)
- Retirement savings plan
- Branch out budget ($1,000 annually for professional development)
Working Hours: Full-time position, with a hybrid work arrangement (2-3 days per week in the office at 225 Richmond St W #201, Toronto, ON M5V 1W2)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Toronto. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Maple is a health tech company focused on providing virtual care services across multiple distribution channels, including direct-to-consumer, employers and private insurers, and public sector institutions
Company Size: Maple has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration
Founded: Maple was founded in 2015 and has since grown to become one of Canada's fastest-growing virtual care companies
Company Description:
- Maple offers virtual care services across multiple distribution channels, including direct-to-consumer, employers and private insurers, and public sector institutions
- The company provides virtual healthcare for general practitioners, pediatrics, and therapy consultations, as well as a wide variety of specialties such as dermatology, endocrinology, and mental health therapy
- Maple is defined by three words — simple, connected, and human — and aims to make healthcare accessible, connected, and human-centric
Company Specialties:
- Virtual care services
- Telemedicine
- Health tech
- Healthcare innovation
Company Website: https://www.getmaple.ca/
ASSUMPTION: Maple is a fast-growing health tech company with a strong focus on innovation and improving access to healthcare services. Applicants should be comfortable working in a dynamic, fast-paced environment and be passionate about the company's mission to power the future of healthcare.
📊 Role Analysis
Career Level: This role is suitable for an experienced performance marketing professional looking to take on a leadership role in driving user acquisition and revenue growth for a fast-growing health tech company
Reporting Structure: The Performance Marketing Manager will report directly to the Senior Director of Performance and Digital Marketing
Work Arrangement: This is a hybrid role, with employees working 2-3 days per week in the office and the remainder of the time remotely
Growth Opportunities:
- As Maple continues to grow, there will be opportunities for the Performance Marketing Manager to take on additional responsibilities and advance their career within the company
- The company offers a branch out budget ($1,000 annually) for professional development, allowing employees to pursue growth opportunities both within and outside of the organization
ASSUMPTION: This role offers a unique opportunity for an experienced performance marketing professional to make a significant impact on a fast-growing health tech company. Applicants should be comfortable working in a dynamic, fast-paced environment and be passionate about the company's mission to power the future of healthcare.
🌍 Location & Work Environment
Office Type: Maple's headquarters is located at 225 Richmond St W #201, Toronto, Ontario, Canada
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada by population
- The city is known for its diverse culture, vibrant arts scene, and robust economy
- Toronto is home to a thriving tech industry, with numerous startups and established companies operating in the city
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office and the remainder of the time remotely)
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to Maple's headquarters in Toronto, Ontario, Canada, as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Director of Performance and Digital Marketing
- Background check and offer extension
Key Assessment Areas:
- Performance marketing expertise and experience
- Analytical skills and data-driven approach
- Collaboration and communication skills
- Cultural fit and alignment with Maple's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing and provide examples of successful campaigns you've managed in the past
- Demonstrate your understanding of Maple's business and the virtual care industry
ATS Keywords: Performance Marketing, User Acquisition, Revenue Growth, Google Ads, Meta Ads, TikTok, Programmatic Display, Analytical Skills, Campaign Management, Creative Testing, Conversion Funnels, Collaboration, Data-Driven Decisions, Budget Management, Fast-Paced Environment, Communication Skills, Growth Mindset
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills for this role and be prepared to discuss their approach to performance marketing and provide examples of successful campaigns they've managed in the past.
🛠️ Tools & Technologies
- Google Ads (Search, YouTube, Display)
- Meta Ads (Facebook, Instagram)
- TikTok
- Snap
- Programmatic display platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Tag management systems (e.g., Google Tag Manager)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Applicants should have experience working with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- We are a team: We're team Maple. We're better together. We support each other, face challenges collectively, and are united in a belief that we can make a positive difference in healthcare, as one.
- We can do big things: We're bold. We know that if we push the boundaries, and inspire each other to dream bigger and think differently, we will realize our incredibly ambitious goals.
- We celebrate wins and own mistakes: We empower each other to own our contributions. We celebrate and learn from our achievements, and we recognize and learn from our mistakes.
- We get better every day: We never settle. We're always learning and improving, always seeking feedback, and we tackle challenges with a belief that better is always possible—in ourselves, our processes, our products and our services.
- We’re all the way in: We're fully committed. We strive for excellence, are driven by our purpose, and we act with urgency to fulfill it every day.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
- Are you passionate about Maple's mission to power the future of healthcare?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Maple's company values and work environment before applying for this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require applicants to manage multiple campaigns, budgets, and priorities simultaneously
- Applicants may need to work with external agencies and vendors to execute campaigns and optimize performance
- The role may require applicants to work outside of regular business hours to monitor campaign performance and make optimizations as needed
- Applicants may need to commute to Maple's headquarters in Toronto, Ontario, Canada, as needed, depending on the hybrid work arrangement
ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and ensure that they are comfortable and prepared to manage them effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Growth Marketing Manager position in a B2C SaaS company, with a focus on user acquisition and revenue growth
- Unlike similar roles, this position is focused on the virtual care industry and requires applicants to have experience working with healthcare providers and understanding the unique challenges and opportunities of the healthcare market
- This role offers a unique opportunity for an experienced performance marketing professional to make a significant impact on a fast-growing health tech company and drive its continued growth and success
ASSUMPTION: Applicants should carefully consider how this role compares to similar positions in the industry and ensure that they are a strong fit for the unique challenges and opportunities associated with this position.
📝 Sample Projects
- Developing and executing a multi-channel paid and organic campaign to drive user acquisition and engagement for a new virtual care service offering
- Optimizing an existing Google Ads campaign to improve ROAS and CAC while maintaining or increasing user acquisition targets
- Collaborating with the product team to test and launch a new organic search optimization strategy to improve visibility and drive qualified traffic to the Maple website
ASSUMPTION: Applicants should be prepared to discuss their approach to performance marketing and provide examples of successful campaigns they've managed in the past, as well as their ability to work collaboratively with cross-functional teams to drive results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
- How does Maple approach collaboration and communication between the performance marketing team and other departments, such as product, lifecycle, and analytics?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Maple support the professional development and growth of its employees, particularly within the performance marketing team?
- What are the most important qualities and skills for someone to be successful in this role, and how does Maple assess for them during the interview process?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company, and to assess whether this opportunity aligns with their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare to discuss your approach to performance marketing and provide examples of successful campaigns you've managed in the past
- Demonstrate your understanding of Maple's business and the virtual care industry
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
