📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Ladder
🔹 Location: Remote (23 US States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Remote in 23 US States, On-site in Palo Alto, CA)
🚀 Job Overview
Key aspects of this role include:
- Optimizing affiliate and digital marketing efforts to drive ROI
- Analyzing performance metrics to inform marketing strategy
- Managing affiliate partnerships and digital advertising campaigns
- Collaborating with cross-functional teams to align on strategies
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis tools to succeed.
📋 Key Responsibilities
✅ Analyze performance metrics across affiliate and digital channels to deliver actionable insights
✅ Conduct deep analysis of affiliate and digital channel performance to optimize traffic, conversion rates, and scalability
✅ Develop and present data-driven reports, dashboards, and visualizations to track KPIs and monitor campaign success
✅ Optimize and assist in account management of affiliate relationships, identifying opportunities to improve results
✅ Assist in executing digital advertising campaigns, with a focus on Google Ads and Meta, ensuring efficient, scalable performance
✅ Collaborate across internal teams to align on strategies and projects
✅ Support the creation and compliance approval process for marketing content across affiliates and digital channels
ASSUMPTION: This role may require occasional work outside of standard business hours to meet project deadlines or attend team meetings across different time zones.
🎯 Required Qualifications
Education: BA/BS degree in a relevant field
Experience: 3+ years of experience in performance marketing or demand generation
Required Skills:
- Proficient in data analysis tools such as Tableau and BigQuery
- Strong proficiency in managing affiliate partnerships and running Google Ads and Meta campaigns
- Proven experience in creating marketing reports and presentations for leadership and stakeholders
- Excellent communication and presentation skills
- Strong interpersonal skills and ability to work well in cross-functional teams
- Familiarity with affiliate platforms (e.g., Impact Radius) is a plus
Preferred Skills:
- Experience with statistics and statistical analysis
- Familiarity with life insurance industry or insurtech
ASSUMPTION: Candidates with a background in statistics or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 per year
Benefits:
- Excellent medical, dental, and vision coverage
- Flexible paid time off
- Stock options
- A rewarding 401k match program
- Commuter benefits
- Paid parental leave
- Work-from-home flexibility and support
- Fun company-wide events
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Insurtech (Technology-driven insurance)
Company Size: 51-200 employees (Small to Medium-sized company)
Founded: 2015 (10 years in operation)
Company Description:
- Ladder combines innovative technology with financial and insurance expertise to make life insurance accessible
- Focuses on providing a flexible and user-friendly life insurance experience
- Emphasizes data-driven decision-making and continuous improvement
Company Specialties:
- Life insurance
- Insurance technology (Insurtech)
- Financial planning and investment
- Personal finance
- Underwriting
- Insurance quotes and policies
Company Website: Ladder Life
ASSUMPTION: Ladder is a mission-driven company focused on simplifying the life insurance process and making it more accessible to customers.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (Remote in 23 US States, On-site in Palo Alto, CA)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to learn and grow within a dynamic and innovative industry
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and On-site)
Office Location(s): Palo Alto, CA (On-site office)
Geographic Context:
- Ladder's headquarters are located in Palo Alto, CA, with a strong presence in the Silicon Valley tech community
- The company operates remotely in 23 US States, allowing for a diverse and distributed workforce
- Ladder's remote work policy offers flexibility and work-life balance for employees
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Ladder's hybrid work environment allows for a balance between in-person collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Data analysis challenge or case study to evaluate problem-solving skills and analytical thinking
- Final interview with the hiring manager and/or other team members to discuss the role and answer any questions
Key Assessment Areas:
- Data analysis and problem-solving skills
- Marketing strategy and campaign management
- Communication and presentation skills
- Cultural fit and alignment with Ladder's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Ladder's business model and industry by providing thoughtful responses to application questions
- Prepare for the data analysis challenge or case study by brushing up on your data analysis skills and practicing your problem-solving approach
ATS Keywords: Performance Marketing, Affiliate Marketing, Digital Marketing, Data Analysis, Google Ads, Meta Campaigns, Tableau, BigQuery, Marketing Reports, Cross-Functional Teams
ASSUMPTION: Ladder's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Tableau
- BigQuery
- Google Ads
- Meta (formerly Facebook) Ads
- Impact Radius (affiliate platform)
- Various marketing automation and analytics tools
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Ladder prioritizes the needs and preferences of its customers in all aspects of its business
- Data-driven: Ladder uses data and analytics to inform decision-making and continuous improvement
- Innovative: Ladder encourages creativity, experimentation, and a willingness to challenge the status quo
Work Style:
- Collaborative: Ladder fosters a culture of teamwork and cross-functional collaboration
- Adaptable: Ladder values employees who are flexible, resilient, and able to thrive in a dynamic and changing environment
- Mission-driven: Ladder employees are passionate about the company's mission to make life insurance more accessible and user-friendly
Self-Assessment Questions:
- Do you have a strong analytical mindset and a proven track record of using data to drive marketing strategies?
- Are you comfortable working in a hybrid or remote work environment, collaborating with team members across different time zones?
- Do you share Ladder's commitment to customer-centricity, data-driven decision-making, and continuous innovation?
ASSUMPTION: Ladder's company culture values collaboration, adaptability, and a strong commitment to its mission and customers.
⚠️ Potential Challenges
- Managing multiple affiliate relationships and digital advertising campaigns simultaneously
- Analyzing large datasets and drawing insights to inform marketing strategies
- Balancing remote work flexibility with the need for in-person collaboration and team building
- Keeping up with industry trends and best practices in performance marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on performance marketing, affiliate management, and data-driven decision-making
- Ladder's industry (insurtech) requires a unique understanding of the life insurance industry and its customers
- Career progression in this role may lead to senior marketing positions or management opportunities within the organization
ASSUMPTION: This role offers a unique blend of performance marketing, data analysis, and industry-specific knowledge, setting it apart from similar positions in other industries.
📝 Sample Projects
- Analyzing affiliate channel performance to optimize traffic, conversion rates, and scalability
- Developing and presenting a comprehensive marketing report to stakeholders, highlighting key insights and recommendations
- Managing a Google Ads campaign to drive efficient, scalable performance and maximize ROI
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Ladder support the professional growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ladder measure the success of its marketing campaigns and initiatives?
- What are the most rewarding aspects of working in a hybrid or remote work environment at Ladder?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture before making a decision to accept an offer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Ladder's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the data analysis challenge or case study by brushing up on your data analysis skills and practicing your problem-solving approach
- Research Ladder's business model, industry, and competitors to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
