Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Symend

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation efforts using AI and marketing technology
• Combining strategic thinking with hands-on execution for high-impact results
• Focusing on event management, digital marketing campaigns, and funnel optimization
• Collaborating closely with the sales team to align lead generation efforts with revenue targets

ASSUMPTION: This role requires a highly driven, efficient individual capable of maintaining a rapid pace of output while collaborating across the entire organization.

📋 Key Responsibilities

✅ Spearhead the planning, execution, and management of virtual and in-person events for lead generation and brand awareness

✅ Utilize state-of-the-art AI and automation tools to develop, execute, and optimize multi-channel performance marketing campaigns

✅ Create high-velocity, compelling thought leadership content and product marketing assets to support sales

✅ Analyze and optimize the entire marketing and sales funnel using data-driven strategies

✅ Develop dashboards for regular reporting on performance metrics and implement A/B testing frameworks

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field.

Experience: 7+ years in performance marketing, affiliate marketing, or digital growth roles in a start-up/scale-up environment.

Required Skills:

• Proven experience creating high-impact digital marketing campaigns that deliver leads, SQOs, and ARR
• Optimizing campaigns through A/B testing and creative optimization
• Experience managing the full event lifecycle, both virtual and in-person
• Salesforce tracking and campaign performance reporting
• Experience with cutting-edge AI/Automation Go-to-Market tech stack

Preferred Skills:

• Experience producing shareable video/audio clips
• Experience managing vendors for marketing and lead generation support

ASSUMPTION: Candidates with a strong background in performance marketing and event management are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - CAD 140,000 per year (Based on industry standards for a Performance Marketing Manager with 7+ years of experience in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee stock option plan
• Flexible work hours and remote work options

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Symend operates in the Software Development industry, focusing on digital debt recovery solutions powered by applied behavioral science and AI.

Company Size: Symend is a mid-sized company with 51-200 employees, offering a dynamic and fast-paced work environment.

Founded: Symend was founded in 2016 and has since grown to become a globally recognized innovator in its field.

Company Description:

• Symend helps enterprises maximize collections effectiveness and optimize key metrics like recovery rates, liquidation rates, roll rates, and time to cure.
• The company's digital debt recovery solution empowers businesses in financial services, telecommunications, and utilities to create personalized engagements that guide customers towards positive financial outcomes.
• Symend drives meaningful and sustainable improvements in collections strategies while fostering lasting customer relationships.

Company Specialties:

• Applied behavioral science
• AI-powered debt recovery solutions
• Digital engagement strategies

Company Website: http://www.symend.com

ASSUMPTION: Symend's focus on innovation and customer-centric solutions creates an environment that values creative problem-solving and continuous learning.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking and leadership in driving demand generation efforts.

Reporting Structure: The Performance Marketing Manager will report directly to the VP of Marketing and collaborate closely with the sales team.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work and virtual event management.

Growth Opportunities:

• Expanding the marketing team and mentoring junior team members
• Taking on additional responsibilities as the company grows and evolves
• Developing expertise in AI and automation technologies to stay at the forefront of digital marketing innovation

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Symend's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 411 1 St SE, #1700, Calgary, Alberta, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a high cost of living.
• The city offers a wide range of cultural attractions, entertainment, and outdoor activities.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time, with some flexibility for remote work and virtual event management

ASSUMPTION: The Toronto office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Case study or project presentation (if applicable)
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and planning for demand generation efforts
• Event management and execution skills
• Digital marketing campaign creation and optimization
• Data analysis and reporting
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in performance marketing, event management, and digital growth roles.
• Include specific examples of high-impact digital marketing campaigns you've created and the results you've achieved.
• Demonstrate your understanding of AI and automation technologies in your application materials.

ATS Keywords: Performance Marketing, Event Management, AI Technologies, Digital Marketing, Lead Generation, Content Creation, Funnel Optimization, Analytics, Collaboration, Data Analysis, SEO, Campaign Management, Email Marketing, A/B Testing, Salesforce, Marketing Automation

ASSUMPTION: Symend's application process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads Manager
• AI/automation tools (e.g., marketing automation platforms, predictive analytics software)
• Salesforce
• Event management platforms
• Content creation and design tools

ASSUMPTION: Candidates should have experience with relevant marketing tools and be open to learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and open to new ideas

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data to inform decision-making and drive results?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you open to learning and adopting new technologies and strategies?

ASSUMPTION: Symend values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong work ethic and a willingness to learn and adapt.

⚠️ Potential Challenges

• Managing a high volume of events and campaigns simultaneously
• Keeping up with the latest AI and automation technologies in the marketing industry
• Collaborating effectively with a remote sales team
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: Candidates should be prepared to manage multiple priorities, stay up-to-date with industry trends, and adapt to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position combines strategic thinking with hands-on execution, particularly emphasizing event management and the use of advanced marketing tools.
• In the software development industry, this role focuses on driving demand generation efforts using AI and marketing technology to deliver high-velocity, high-impact results.
• Career progression in this role could lead to senior marketing management positions or specialized roles within the marketing technology field.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for performance marketing professionals looking to make a significant impact in a dynamic, fast-paced environment.

📝 Sample Projects

• Planning and executing a virtual event series to generate leads and brand awareness
• Developing and optimizing a multi-channel performance marketing campaign using AI and automation tools
• Creating a comprehensive content marketing strategy to support sales efforts and thought leadership initiatives

ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of the Performance Marketing Manager role at Symend.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with the sales team to align lead generation efforts with revenue targets?
• What opportunities are there for professional growth and development within the marketing team?
• How does Symend support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in performance marketing, event management, and digital growth roles.
• Prepare examples of high-impact digital marketing campaigns you've created and the results you've achieved.
• Demonstrate your understanding of AI and automation technologies in your application materials.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.