📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Grow Therapy
🔹 Location: Hybrid - New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and demand generation across various channels
- Optimizing campaigns and maintaining a high velocity testing roadmap
- Analyzing cross-channel data to inform decision-making and drive cost-efficient growth
- Collaborating with design, data, and product teams to execute tests and iterate on creative, copy, audience, and landing pages
- Managing both internal and external relationships, utilizing agencies, vendors, and contractors to support growth
ASSUMPTION: This role requires a strong background in performance marketing, with a focus on driving user acquisition and growth. Candidates should have experience managing large paid media budgets and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Build and optimize campaigns across search, social, and other channels, maintaining a high velocity testing roadmap to explore new opportunities and constantly iterate
✅ Analyze and triangulate cross-channel data to inform decision making, applying key learnings to drive cost-efficient growth
✅ Execute tests across creative, copy, audience, and landing pages to make consistent gains, collaborating with our design, data, and product teams along the way
✅ Seamlessly balance and manage both internal and external relationships, utilizing agencies, vendors, and creators/contractors where needed to support growth
✅ Ideate on creative ways to message Grow’s value propositions in order to best reach and resonate with potential clients
ASSUMPTION: This role requires a strong analytical mindset and the ability to work collaboratively with various teams to optimize campaigns and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience managing large paid media budgets, with a focus on high growth DTC startups and/or healthcare backgrounds
Required Skills:
- Proven track record of driving user acquisition and growth through performance marketing campaigns
- Strong analytical skills and data-driven decision-making abilities
- Excellent communication and collaboration skills
- Familiarity with mobile measurement tools and mobile app acquisition marketing
- Organized and detail-oriented, with the ability to prioritize tasks in a fast-paced environment
Preferred Skills:
- Experience with healthcare marketing or mental health care industry
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working with data to drive decision-making and optimize campaigns.
💰 Compensation & Benefits
Salary Range: $107,681.00 - $140,760.00 USD (based on experience and qualifications)
Benefits:
- Comprehensive health insurance plans, including dental and vision
- Flexible working hours and flexible time off
- Company-wide winter break and mental health mornings
- Wellness stipend and in-office meals and snacks
- Continuous learning opportunities and competitive salary
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager role with the given experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees (Growing rapidly)
Founded: 2020
Company Description:
- Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice and patients accessing high-quality care
- Powered by technology, Grow Therapy is a three-sided marketplace that empowers providers, augments insurance payors, and serves patients
- Grow Therapy has raised over $178mm in funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others
Company Specialties:
- Therapy
- Private practice
- EHR
- Healthtech
- Insurance
- Credentialing
- Mental Health
- Software
- Social Impact
- Technology
- Healthcare
- Telehealth
- Wellness
- and Psychology
Company Website: growtherapy.com
ASSUMPTION: Grow Therapy is a rapidly growing startup in the mental health care industry, focused on connecting therapists with patients and providing high-quality care.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role will report directly to the Head of Growth
Work Arrangement: Hybrid (Remote OK) - This role can be performed remotely, with occasional on-site work required
Growth Opportunities:
- As Grow Therapy continues to grow, there will be opportunities for the Performance Marketing Manager to take on additional responsibilities and advance their career within the company
- The company offers continuous learning opportunities and promotes from within
ASSUMPTION: This role offers significant growth potential as Grow Therapy continues to expand its user base and services.
🌍 Location & Work Environment
Office Type: Hybrid - The company has a physical office in New York, NY, but also offers remote work options
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major hub for the mental health care industry
- The city offers a diverse range of cultural and recreational opportunities
- The cost of living in New York, NY is relatively high compared to other US cities
Work Schedule: Full-time (40 hours per week) with flexible working hours and flexible time off
ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while also providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Recruiting Team
- Technical assessment or case study
- On-site or video interview with the Hiring Manager and relevant team members
- Final interview with the Head of Growth or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign optimization and strategy development
- Collaboration and communication skills
- Cultural fit and alignment with Grow Therapy's mission and values
Application Tips:
- Highlight your experience with performance marketing campaigns and user acquisition strategies
- Include specific examples of data-driven decision-making and campaign optimization
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Performance Marketing, User Acquisition, Campaign Optimization, Data Analysis, Mental Health Care, Healthcare Marketing, Mobile App Acquisition, Mobile Measurement Tools
ASSUMPTION: Grow Therapy uses an automated resume screening tool (Covey) as part of its initial application review process. Including relevant keywords in your resume can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Mobile Measurement Tools (e.g., AppsFlyer, Adjust)
- Data visualization tools (e.g., Tableau, Looker)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Grow Therapy continues to grow and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Grow Therapy is committed to improving access to mental health care and empowering therapists to grow their practices
- Collaborative: Grow Therapy fosters a culture of collaboration and teamwork, both internally and with external partners
- Data-driven: Grow Therapy uses data to inform decision-making and drive growth
Work Style:
- Fast-paced and dynamic: Grow Therapy is a rapidly growing startup, and the work environment can be fast-paced and demanding at times
- Flexible and adaptable: Grow Therapy values employees who are able to adapt to change and pivot as needed
- Mission-focused: Grow Therapy's employees are passionate about the company's mission and committed to driving its success
Self-Assessment Questions:
- Do you have a proven track record of driving user acquisition and growth through performance marketing campaigns?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about Grow Therapy's mission and committed to driving its success?
ASSUMPTION: Candidates who are mission-driven, collaborative, and data-driven will be a strong fit for Grow Therapy's culture.
⚠️ Potential Challenges
- Managing a large paid media budget and driving cost-efficient growth can be challenging and stressful at times
- Grow Therapy is a rapidly growing startup, and the work environment can be unpredictable and demanding
- Working remotely can present unique challenges, such as maintaining productivity and work-life balance
- The mental health care industry can be complex and regulated, requiring a strong understanding of the landscape and relevant regulations
ASSUMPTION: Candidates should be prepared to manage a large paid media budget, work collaboratively with various teams, and adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Performance Marketing Manager (Grow Therapy) vs. Growth Marketing Manager (Tech Company):
- Grow Therapy is focused on driving user acquisition and demand generation in the mental health care industry, while a tech company may have a broader range of products and services
- Grow Therapy's user base is primarily composed of individual consumers, while a tech company may have a mix of B2B and B2C customers
- Grow Therapy's marketing efforts are focused on driving user acquisition and engagement, while a tech company may have a broader range of marketing objectives
- Industry-specific context: The mental health care industry is highly regulated and requires a strong understanding of relevant laws and regulations
- Career path comparison: A Performance Marketing Manager at Grow Therapy may have opportunities to advance to a Director or VP of Marketing role within the company, while a Growth Marketing Manager at a tech company may have opportunities to move into a product management or general management role
ASSUMPTION: Candidates should consider the unique aspects of Grow Therapy's role and industry when comparing it to similar roles at other companies.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new mobile app feature, targeting specific user segments and optimizing campaigns based on performance data
- Analyzing user engagement data to identify trends and opportunities for improving user retention and lifetime value
- Collaborating with the design team to create and test new creative assets for performance marketing campaigns, optimizing for user engagement and conversion
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Performance Marketing Manager at Grow Therapy might work on.
❓ Key Questions to Ask During Interview
- Can you describe the company's user acquisition strategy and how this role fits into that overall plan?
- How does Grow Therapy measure the success of its performance marketing campaigns, and what key metrics does the company track?
- Can you provide an example of a recent campaign that the company has launched, and how the team optimized it for performance?
- How does Grow Therapy support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your background in performance marketing and user acquisition
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
