📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: EstateGuru
🔹 Location: Tallinn, Harju (Hybrid)
🔹 Job Type: Other
🔹 Category: Financial Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a full-funnel performance marketing strategy
- Optimizing digital campaigns across various channels
- Driving technical SEO efforts to improve online visibility
- Monitoring and reporting on key performance indicators (KPIs)
- Collaborating with cross-functional teams to ensure high-impact marketing efforts
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving online investment volumes and increasing brand visibility.
📋 Key Responsibilities
✅ Developing and executing a 360-degree performance marketing strategy across paid, organic, and earned media channels
✅ Owning and optimizing digital campaigns across Google Ads, Meta, YouTube, programmatic, and retargeting platforms
✅ Driving technical SEO efforts: improve metadata, crawlability, Google ratings and placements
✅ Monitoring and reporting on KPIs related to website traffic, search visibility, conversion rates, and especially investment volumes from online sources
✅ Conducting CRO tests and iterating on landing pages to increase campaign performance
✅ Collaborating closely with design, content, and analytics teams to ensure all marketing efforts are aligned and high-impact
✅ Keeping up with performance trends, algorithm changes, and new ad formats/tools
ASSUMPTION: The ideal candidate will have a proven track record in performance marketing and be comfortable working independently while collaborating with other teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on experience in performance marketing, particularly with responsibility for multi-channel strategies
Required Skills:
- Proficient in Google Analytics (GA4), Tag Manager, Search Console, SEO tools (e.g., Ahrefs, SEMrush), and major ad platforms
- Strong technical understanding of SEO, site optimization, and web analytics
- Sharp eye for data, performance, and what makes digital campaigns succeed
- Proactive, curious, and laser-focused on improving metrics
- Ability to work independently with full ownership of the domain, but also collaborate across teams when needed
- Fluency in English
Preferred Skills:
- Experience in the financial services industry
- Familiarity with the real estate or fintech sectors
ASSUMPTION: Candidates with experience in the financial services industry or the real estate sector may have an advantage in understanding the specific needs and nuances of this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on market research for a similar role in Estonia)
Benefits:
- Freedom and flexibility
- Appealing compensation package
- Access to learning resources and industry events
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on market research for a similar role in Estonia. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: EstateGuru operates in the financial services industry, specifically in the alternative finance and real estate sectors.
Company Size: EstateGuru is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: EstateGuru was founded in 2013 and has since grown to facilitate over €500 million in loans across seven countries.
Company Description:
- EstateGuru is a leading European marketplace for property financing and investing
- Connects over 160,000 investors from over 100 countries with property developers and entrepreneurs
- Operates across seven countries, with more markets planned for expansion
Company Specialties:
- Peer-to-peer (P2P) and real estate investing
- Property financing and investing
- Alternative finance and fintech
- Asset management and private debt
Company Website: estateguru.co
ASSUMPTION: EstateGuru's focus on cross-border investment opportunities and diversified investor base sets it apart from traditional financial institutions.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow within the marketing team
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior marketing team members
Work Arrangement: Hybrid work arrangement with 2-3 days per week in the office
Growth Opportunities:
- Potential to lead and grow the marketing team as the company expands
- Chance to gain experience in a fast-growing fintech company and make a significant impact
- Opportunity to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as EstateGuru continues to expand its presence in the European market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Tallinn, Estonia
Office Location(s): Tartu mnt 10/Pääsukese 2, Tallinn, 10145, Tallinn, Harjumaa 10130, EE
Geographic Context:
- Tallinn, Estonia, is a vibrant, multicultural city with a strong focus on technology and innovation
- Estonia is known for its progressive digital society and business-friendly environment
- The office is located in a central area with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Performance marketing strategy and execution
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate a strong understanding of SEO principles and tools
- Showcase your ability to analyze data and draw insights from it
- Tailor your resume and cover letter to emphasize your fit with EstateGuru's company culture and values
ATS Keywords: Performance marketing, SEO, Google Analytics, digital campaigns, KPIs, cross-functional collaboration, fintech, real estate, alternative finance
ASSUMPTION: Applicants should focus on demonstrating their expertise in performance marketing and SEO, as well as their ability to work effectively in a collaborative environment.
🛠️ Tools & Technologies
- Google Analytics (GA4), Tag Manager, Search Console
- SEO tools: Ahrefs, SEMrush
- Major ad platforms: Google Ads, Meta, YouTube, programmatic, retargeting
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.
👔 Cultural Fit Considerations
Company Values:
- Commitment: Dedicated to delivering results and exceeding expectations
- Collaboration: Working together to achieve common goals
- Clarity: Communicating effectively and maintaining transparency
- Creativity: Encouraging innovation and thinking outside the box
Work Style:
- Proactive and data-driven
- Collaborative and open to feedback
- Adaptable and comfortable with change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you embody EstateGuru's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you handle it?
- How do you approach collaboration with other teams or departments to ensure high-impact marketing efforts?
ASSUMPTION: Applicants should carefully consider how their work style and values align with EstateGuru's company culture and be prepared to provide specific examples during the interview process.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with rapidly evolving performance trends and algorithm changes
- Balancing the need for data-driven decision-making with the need for creativity and innovation
- Collaborating effectively with cross-functional teams in a hybrid work environment
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to overcome them in the interview process.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical SEO and data analysis
- In the fintech industry, performance marketing roles often involve a higher degree of collaboration with other departments, such as product and engineering
- Career progression in performance marketing can lead to roles such as Marketing Director, Chief Marketing Officer, or even Chief Revenue Officer
ASSUMPTION: Applicants should research similar roles in the fintech industry and be prepared to discuss how this position differs from or aligns with their previous or desired roles.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive investment volumes in a new market
- Conducting a comprehensive SEO audit and implementing improvements to increase organic traffic and search visibility
- Analyzing campaign performance data to identify trends, optimize spending, and maximize ROI
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in the interview process.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does EstateGuru support the professional development and growth of its marketing team members?
- What is the company's long-term vision for its marketing efforts, and how does this role fit into that vision?
- How does EstateGuru measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy balance?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of EstateGuru's business and marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and SEO
- Prepare a portfolio or examples of your previous marketing campaigns and their results
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
